Archive for May, 2018

Intellectual Property Protection for Hardware Startups

intellectual propertyNavigating the world of intellectual property is challenging for seasoned entrepreneurs, and even more stressful when you are working on designing and launching your very first product. Intellectual property (IP) is often moved to the bottom of the priority list because it is full of unknowns. When is the right time to file? Do I need a design patent? Is a trademark necessary?

With the spread of technology and globalization, a solid intellectual property strategy has never been more critical. Copycat products are popping up at an alarming rate—which is bad for business and dangerous for consumers. Having a strong intellectual property strategy early-on or having the patent process started, is a great way to protect your invention, attract or solidify partnerships and secure funding.

Below are links to help you get familiar with intellectual property terminology, resources, and strategies.

Intellectual Property Strategies for Hardware Startups

Intellectual property (IP) protection is an important consideration for any startup, and possibly even more so for hardware startups. Patents are a way to not only protect an idea, but to also minimize competition and act as a defense mechanism against infringement claims from others. Here are four considerations for your startup’s intellectual property strategy.

FAQ: The Basics of Intellectual Property and Manufacturing

No two products are alike; therefore, a custom-tailored strategy is necessary when it comes to navigating these two areas of product development.

On the IP side, a decision must be made about what type of patent (design patent or utility patent) makes sense for the invention and budget. On the manufacturing side, everything about the design, even the smallest details, must be accounted for when selecting materials and where to manufacture the product. Having insight and answers early-on in the startup journey helps entrepreneurs understand the full spectrum of what it takes to bring a product to market.

The Benefits of a Provisional Patent Application for Your Hardware Startup

A provisional patent application early-on can be very beneficial for a hardware startup if your business goal is to either license your invention or proceed with a patent filing.

How to Prepare for Your First Patent Attorney Meeting

If you are planning to manufacture your product abroad, considering a crowdfunding campaign, wanting to speak with potential investors or find yourself constantly worrying about someone copying your invention, then meeting with a patent attorney is a great idea.

Navigating IP on the Path to Commercialization

Whether you are at the helm of a startup that plans on crowdfunding a product or a SME working on a new and innovative technology, securing and protecting your intellectual property (IP) rights to that invention is key to successful commercialization.

General Information Concerning Patents (USPTO)

Some people confuse patents, copyrights, and trademarks. Although there may be some similarities among these kinds of intellectual property protection, they are different and serve different purposes.

Have additional questions regarding an intellectual property strategy for your startup? We are happy to help. Send us an email at info@3d-innovations.com

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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.

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3D Academy: July 2018 STEM Enrichment Camp

3D Academy, STEM Enrichment Camp, 3D Innovations, STEM, engineering, educationIn addition to our two June STEM Summer Enrichment Camps, our 3D Academy has added a third in July. For the July camp (July 30th – August 3rd), we have partnered with Bricks4kidz to provide a creative, hands-on, immersive STEM camp experience.

Bricks4kidz: City Engineers (3 hours)

Let’s build a CITY! There are many different types of engineering jobs, and building is one of the most fun! What would a city be without the architects and engineers who come up with the ideas, plans and building skills to make it all come together?

Campers will put their engineering and architecture skills to work as they build city themed models using LEGO® Bricks. The sky’s the limit when campers are challenged to use their own ideas and skills to build a skyscraper taller than their heads! They’ll have a blast using custom-built cars to move the people of the city all around town – brick by brick! What an accomplishment to be able to proudly exclaim “We built this BRICK City!”

3D Academy: 3D Printing & CAD Design with Legos® (3 hours)

Students will learn the fundamentals of 3D Design, 3D Printing, CAD Design and Spatial Environments to create their own custom Lego design and part while learning about the various principles that integrate with Science, Technology, Engineering, and Math. Students will be introduced to the world of 3D Printing, CAD Design, Engineering, and prototyping all while being in an immersive STEM learning environment.

STEM Enrichment Camp Details
  • Open to children entering 2nd-3rd and 4th-6th Grade
  • Location: Manoa Innovation Center (2800 Woodlawn Drive)
  • Time: 9:00am-4:00pm, Monday through Friday (Supervised brown bag lunch from 12-1pm)
  • Price: $295 for 5 Day all-day Camp ($25 Special flat fee for early arrival child care available. Please ask us.)

REGISTER TODAY:

Have questions about the camp? Please contact Dawn at 808.255.5522 or Dawn@bricks4kidz.com as well as Collin Kobayashi at 808.722.8667 or collin.kobayashi@3d-innovations.com

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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.

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Product Design: Need v. Want in a Design

Product design is a delicate balance between what the entrepreneur wants the product to be and what the end-user actually needs. Need v. Want comes up in our everyday life, and it is no different when you are designing a product for consumers. Often, the entrepreneur will think that they know what the customer needs, but without actively asking potential customers they could be missing the mark.

Product Design Hierarchy of Needs

Recently we came across the Design Hierarchy of Needs, from Stephen Bradley, (writing for Smashing Magazine) which is based on the same concept as Maslow’s Hierarchy of Needs. “Abraham Maslow’s, the American psychologist, is most famous research examined human motivation. In 1943 he published his paper; A Theory of Human Motivation. In this paper he revealed his understanding of human needs and proposed that they formed a hierarchy from the most basic to the most complex. He suggested that in order for a human being to be satisfied they must meet of all their needs. However, the most basic needs must be fulfilled before higher level needs can be met satisfactorily.” (Interaction Design Foundation)

product develeopment, hardware, startups, design

Stephen Bradley took Maslow’s concept and amended it to provide a useful guide for developing products which deliver high-levels of value to the customer.

Adding Value Through Product Design

Functionality. Before anything else, a product must be functional. It must meet the most basic needs of the customer. “Designs that meet only basic functionality needs are considered to be of little to no value. A design is expected to meet basic functionality needs; doing so isn’t considered anything special.” (Smashing Magazine)

Reliability. Once your product design has fulfilled the basic functionality requirement, it can now move up to reliability. At this level your product is expected to successfully preform a function, over and over again without failing. Your product should exhibit stable and constant performance. If you have a product that works 90% of the time but fails the other 10%, it is not meeting the customers reliability needs.

Usability. Now that your design is reliable, it is time to examine its usability. Can a customer pick up your product and easily figure out how to use it? For example, are the buttons easy to navigate, is it easy to understand, is the product design forgiving if an incorrect button is pushed? “Usable designs are perceived to be of moderate value. We do have some basic expectations of usability, but we recognize that many things don’t quite work as we expect or would like.” (Smashing Magazine)

Proficiency. “Designs regarded as proficient are perceived to function at a high level. A design that allows people to do things not previously possible and to expand on basic functionality is considered to be great.” (Smashing Magazine) Is your product allowing your customer to do things that they once were unable to? If your product is adding value to their everyday life and making things easier, you are on the right track.

Creativity. Once the lower-level needs have been met, your product design can focus on creativity. An iconic corporate example of success at this level is Apple. Their products meet all of the basic needs and then excel when it comes to innovation and creativity. Designs that meet creative needs are perceived to be of the highest level.

Just like in Maslow’s Hierarchy of Needs, the Design Hierarchy of Needs can be looked at with a critical eye. Will consumers buy a product that useable but not necessarily reliable all the time? Or a product that is highly creative but not exactly proficient?

The Design Hierarchy of Needs is a good starting point during the product development process. As an entrepreneur, you can look at your product, or product idea, through this lens and determine where your product excels, and which areas need a little more help before your product design is finalized.

References

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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.

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3D Academy Summer STEM Enrichment Camps—Registration Now Open

STEM Enrichment Camp, 3D Innovations' STEM Program helps educators to assist students in learning to utilize real world engineering applications.Register today for a Summer STEM Enrichment Camp. Summer is drawing near—the end of the school year is approaching, kids are counting down to their last day of school before summer break and parents are panicking about how to keep their kids occupied and learning during this time off. Take a deep breath parents, we have you covered.

We have brought back our popular Summer STEM Enrichment Camps this year and are partnering with Kalvio, a local electrical engineering and electrical contracting company. In the month of June we will be offering two different camps that are sure to excite your child’s inquisitive mind.

‘3D Design and Drone Building’—All Day STEM Enrichment Camp (Gr. 6-12)

3D Academy and Kalvio collaborate to create an in-depth and immersive camp experience for your child through the STEM Summer program. Students will learn the fundamentals of 3D Design, 3D Printing, CAD Design and Spatial Environments and be able to build their own Drone while learning about the various principles that integrate with Science, Technology, Engineering, and Math. Students will be introduced to the world of 3D Printing, CAD Design, Engineering, Electronics, and prototyping all while being in an immersive STEM learning environment.

  • Date: June 5-9 (Session 1)
  • Students: Entering grades 6-12
  • Location: Manoa Innovation Center (2800 Woodlawn Drive)
  • Time: 9:00am-4:00pm, Monday through Friday
  • Price: $295 for 5 Day Camp
‘3D Printed Rocket Building’—All Day STEM Enrichment Camp (Gr. 2-6)

3D Academy and Kalvio collaborate to create an in-depth and immersive camp experience for your child through the STEM Summer program. Students will learn the fundamentals of 3D Design, 3D Printing, CAD Design and Spatial Environments to create their own custom Co2 mini rocket while learning about the various principles that integrate with Science, Technology, Engineering, and Math. Students will be introduced to the world of 3D Printing, CAD Design, Engineering, and prototyping all while being in an immersive STEM learning environment.

  • Date: June 11-15 (Session 2)
  • Students: Entering grades 2-6
  • Location: Manoa Innovation Center (2800 Woodlawn Drive)
  • Time: 9:00am-4:00pm, Monday through Friday
  • Price: $295 for 5 Day Camp

We have streamlined the registration process and you can quickly register for these camps over on our website: 3D Academy STEM Enrichment Camps

*For both camps, all campers must bring a peanut free lunch, snack and drink. Visit www.3d-innovations.com/3dacademy or contact Collin Kobayashi at collin.kobayashi@3d-innovations.com or 808.722.8667 for more information.

About 3D Academy

3D Academy promotes Science, Technology, Engineering, and Math (STEM) education programs that integrate 3D technology into K–12, as well as university classrooms. Using hands-on and project-based learning strategies, we have been effective in providing students with opportunities to excel in the areas of STEM and to integrate industry applications into their learning experiences.

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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.

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