Archive for February, 2019

Early market validation for your product idea is key to success.

Market Validation: Test Your Product Idea Early

Early market validation for your product idea is key to success.Market validation is the process of determining whether your product idea is of interest to a given target market. Before you invest the time and money into developing your product, it is recommended that you validate with your target audience that this is a product that they not only like, but will buy.

Below are three ways to quickly complete the first phases of market validation to test your new product idea:

Look for Competitors

Successful competitors offer proof that demand exists. While it can often be daunting to first-time entrepreneurs, competitors validate that there is a market for your product.

When you are the first to market, you are faced with the challenge of not only selling your product, but educating your target market about the major problem as well. Established competitors have already educated the market and conducted market validation, now you get to come in and offer a new solution.

You can offer the product in a new location, market it to a new group of people, or differentiate based on features or price to carve out market share. (Entrepreneurs Handbook).

Talk with Your Target Market

While your friends and family might find your idea cool, are they your target market? Will they be making a purchasing decision for your product? If the answer is “no” you need to reach out to your actual target market—the people you want to buy your product.

If your product is challenging to explain in a clear and concise manner, a visual prototype can really help you convey your idea. Depending on the size of your product, 3D printing technology allows you to design and print a visual prototype quickly.

The feedback from your target market is going to help you build the product customers will buy, so the design of your product will most likely change a bit to accommodate customer needs.

Research Search Traffic

Google is a powerful tool and can give you a glimpse into the collective mindset of your target audience. See how frequently people are searching for the product solution you want to launch.

It will be up to you to interpret the data, but this market validation strategy is a way to see what people are looking for and the words they use to describe it.

Early Market Validation is Key to Success

Due diligence is crucial in entrepreneurship because it helps you avoid losing time, money, relationship capital, and confidence on a bad idea. (Entrepreneurs Handbook). These three tests are a quick way to start the market validation process, test your idea and ultimately help your startup succeed quickly.

Do you have additional product development questions? Send us an email at info@3d-innovations.com

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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.

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3D printing expands product design possibilities

Is 3D Printing Right for Your Project?

3D printing expands product design possibilities3D printing, also known as additive manufacturing, is a technology that has expanded product design possibilities and manufacturing capabilities. While 3D printing can certainly help as you work your way through the product development process, it also has its limitations. Below are a few factors to help you determine if 3D printing is a good fit for your next project.

Are you building a prototype?

3D printing is an excellent option for initial prototypes. You can get a physical prototype in hours, refine the design and print again. It will take a few iterations to get it just how you are imagining it. Startups all over the globe are now turning towards additive manufacturing technology at various stages of product development—low cost and quick turnaround times make it ideal for budget conscious hardware startups.

Eventually you will want to build a functional prototype for design validation and testing, and additive manufacturing can help with this as well.

Do you have a complex design?

One of the primary advantages of 3D printing is that you can break traditional manufacturing barriers with your product design. With 3D printing technology, complex geometries, internal features and built-in interlocking objects with no assembly required are all possible. With these additional design capabilities, additive manufacturing creates new product design opportunities.

Do you need customer feedback?

Gathering customer feedback during the product development process is always a good idea. Show potential customers your product design, let them hold it, test it and then incorporate their feedback. Remember that the feedback is going to help you build the product customers want, so the design will most likely change a bit to accommodate customer needs. Additive manufacturing allows you to quickly print a visual prototype that you can show to your target market for feedback. You can quickly incorporate their feedback and print another prototype.

Are you looking for small batch manufacturing?

3D printing isn’t quite at the mass manufacturing scale yet, but it can certainly help with small batch manufacturing. If you need just a few parts or pieces for a project, 3D printing can certainly be of assistance.

Do you need a customized part?

Customization is the “sweet spot” for additive manufacturing. The automobile, aerospace and dental industries have been utilizing 3D printing’s customization ability for years now. If you need a one-off customized part, 3D printing will most likely provide you with the quickest turnaround and best cost efficiency—depending on size of course.

Additive manufacturing is constantly evolving and so are its capabilities. As design software advances and material selection increases, 3D printing will continue to shift the manufacturing landscape and prove that it is a very useful tool for professionals and makers alike.

Are you still not sure if 3D printing is right for your project? Go ahead and send us an email, info@3d-innovations.com so we can talk further about your design and manufacturing needs.

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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.

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Patent protection is critical for startup success.

Innovation and Patent Protection for Startups

Patent protection is critical for startup success.Patent protection is critical for startups today—technology and globalization have made it easier than ever to find, steal and patent invention ideas. Patents provide you with a way to protect your invention from other individuals that may want to commercialize it without your authorization. From the United States Patent and Trademark Office (USPTO):

“A patent for an invention is the grant of a property right to the inventor, issued by the United States Patent and Trademark Office. Generally, the term of a new patent is 20 years from the date on which the application for the patent was filed in the United States or, in special cases, from the date an earlier related application was filed, subject to the payment of maintenance fees.”

“The right conferred by the patent grant is, in the language of the statute and of the grant itself, “the right to exclude others from making, using, offering for sale, or selling” the invention in the United States or ‘importing’ the invention into the United States. What is granted is not the right to make, use, offer for sale, sell or import, but the right to exclude others from making, using, offering for sale, selling or importing the invention.”

Make: Magazine recently published an article, “Patent Pandas: How One Maker Is Turning Her Horrible Experience Into a Force for Good”. It is a real and very telling story of how a person, actually a crowdfunding backer, stole an idea from a crowdfunding website and later tried to sell the invalid patent back to the original inventor. Unfortunately, stealing and patenting ideas that are not your own has become big business.

Patent law is complicated, and it is always best to consult with an attorney. However, we have compiled a list of resources below to get you started as you begin looking into the process of patent protection.

Crowdfunding Backer Patented My Project (Patent Panda)

I never thought about patents much. I just wanted to make stuff and share it with others. Then one day someone else patented my work.  So what happened?  And what did I learn?  Well, first off, don’t panic!

General Information Concerning Patents (USPTO)

Some people confuse patents, copyrights, and trademarks. Although there may be some similarities among these kinds of intellectual property protection, they are different and serve different purposes.

Navigating IP on the Path to Commercialization

Patents are a critical factor for sustainable success. Whether you are at the helm of a startup that plans on crowdfunding a product or a SME working on a new and innovative technology, securing and protecting your intellectual property (IP) rights to that invention is key to successful commercialization.

IP Watchdog

This website is managed by Gene Quinn, a patent attorney with decades of experience. The articles on the website touch on a number of patent issues and provide in-depth education opportunities.

How to Prepare for Your First Patent Attorney Meeting

Most hardware startups find themselves thinking about intellectual property early-on and wondering if it is truly necessary for their invention. If you are planning to manufacture your product abroad, considering a crowdfunding campaign, wanting to speak with potential investors or find yourself constantly worrying about someone copying your invention, then meeting with a patent attorney is a great idea. In many cases, having a design or utility patent will be beneficial for your startup in the long-run.

Our team works closely with the Hawaii State Bar Association and understands the importance of patent protection for startups. If you have a question related to patent protection, we are happy to help. Please send us an email with your questions, info@3d-innovations.com.

Additional Intellectual Property Articles from 3D Innovations

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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.

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