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Before you take the “leap” into the early stages of product development, you first must decide if you have a viable product idea that is worth pursuing. There is quite a difference between coming up with a fantastic product idea and then coming up with a product idea that is completely unique and solves a universal problem while simultaneously igniting a passion within you.
If you have been mulling over a product idea, but are still on the fence as to whether it is commercially viable—here are four points for you to consider.
Chances are that if you came up with this product idea to solve a problem that you regularly face, others out there are dealing with the same issue. Finding and developing a solution to a common or universal problem is how most great inventions came to be.
Action: Take a minute to write down the problem that your product will be solving and how it would make life easier for its users. You can even start to casually ask family and friends if this is a problem they have experienced. You don’t have to go into details talking about your potential product yet, if you want to keep it in stealth mode, but you can get a feel to see if others are having this same reoccurring issue and would appreciate (and purchase) a solution.
Narrowing down a target market is one of your first tasks. If your product focuses on fixing a technological issue, perhaps your target market is geared toward a younger tech-savvy crowd. Likewise, if your product solves an issue for a specific industry (i.e. automotive, financial services, restaurants, etc.) you are going to want to make sure that it is easily integrated into daily operations.
Action: Compile a list of potential customers. Focus on age range, education, location, skill set and start to narrow your target market focus. Once you have this list, take a moment to think of the ways in which you can reach this segment of the population.
Brand new products are great—they are exciting and intriguing. Brand new products also come with a requirement—you must educate your audience and customer base first about the problem and your solution before they make a purchasing decision. While it is an additional step, it is nothing that can’t be overcome.
If there are already similar products on the market to your product idea, how are you going to make your product shine? What features will set yours apart? What does your pricing strategy look like in comparison?
Action: Do your research and get a comprehensive view of the industry landscape as well as potential competitors.
Products aren’t developed and launched overnight—though it may seem like that at times from an outsider’s perspective. Often though, weeks and months go into development. Many entrepreneurs are carried through the product development cycle by their passion—they have a strong passion and obsession with their product and know that it can make a difference.
Action: Ask yourself if you have the time to dedicate to developing this idea. Will you need help? If so, what type of help?
Have additional questions about product development? We are happy to help! Send us an e-mail at email@example.com
3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.
We are going to start off with the good news, building a hardware startup outside of a major hub (i.e. Silicon Valley, Boston, L.A.) is possible. In fact, in today’s connected world, these major tech hubs are becoming less and less appealing for entrepreneurs just setting out with their startup. It’s no secret that the cost of living in major tech hubs is astronomical and upfront costs to get your business going also come at a premium. So if you are an entrepreneur looking to launch a product and start a business, but have no desire to pick-up and move, below are a few ideas on how you can successfully launch your hardware startup from your home city.
When you find yourself in the center of a major technology hub it is easy to get distracted from your original goal if you are inclined to listen to all of the “experts” out there. This advice coming in can easily veer your startup off course and make your head spin.
Instead, diligently focus on your product idea and developing it for your target market. If you have a useful product, customers aren’t going to care where your business is located. Being in a lesser well-known area will also help you keep a global market in mind—you won’t be in a bubble where people share your same interests, skills etc. If you are in the middle of a tech hub you may not realize that people in, say, Tampa or Portland aren’t as tech-savvy as your neighbors. Being an outsider forces you to keep the needs of every potential market in mind.
Chances are that if you are in a large enough city, there are other businesses out there supporting the startup community. You don’t necessarily need to find an industry specific support network, but instead a network that has the skillset your startup requires. Here in Hawaii, we provide product development support to hardware startups in a wide-range of industries.
Cities all over the nation, and really the world, are starting to realize that creating a friendly startup ecosystem is good for business. Startup support might come from government programs, local universities, or corporate sponsorships—there is going to be support available, your job is to seek it out.
Through local relationships and organizations, you may gain access to anything from low-interest loans to access to venture capital that’s limited to local businesses, and opportunities to speak at local business events.
The benefit of launching your startup where you live is that you know people and have years-long relationships built with them already. You have an established community. Even if you’re not in a tech hub, you’re bound to be surrounded by business owners of some sort.
Maybe you know a local manufacturer that can help explain the manufacturing process to you and make introductions for you with their contacts. Perhaps you are neighbors with a local baker that excels at social media, and he/she is willing to give you a crash course on what you need to know to get started.
The good thing about living in a connected world is that expert advice and help is just a Google search away. Connect with other entrepreneurs and CEOs that you admire online—via blogs, their websites, weekly digest emails. You don’t necessarily have to have a two-way conversation with them to glean useful information that you can put into practice.
3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.
Building a startup from the ground up is hard work—it takes total commitment, sheer determination and a great deal of research. To help you on the last aspect, we have gathered a few of our most popular blog posts related to starting, managing and running a hardware startup for your reference.
For first time entrepreneurs, the product development journey may seem challenging and fraught with obstacles. With so much information available it can be confusing as to what needs to be done first and who you can turn to. In this post we discuss the first five steps of product development to help you dig in and get to work.
Yes, hardware startups fail and no, that doesn’t mean that yours will. By making yourself aware of the common reasons hardware startups fail, you are preparing yourself, your team and your startup to avoid these roadblocks. The adage may say that “hardware is hard”, but that doesn’t mean it’s impossible—we would even dare say that launching a hardware product has never been easier than it is today.
Newcomers to an industry have fresh ideas, new perspectives and innovative ideas. These newcomers are not weighed down by industry norms and the mentality of “it’s always been done this way”. These fresh faces often see opportunities that industry veterans miss.
One thing we have learned over the years is that, no matter the industry, first-time entrepreneurs have some of the same questions and concerns when they first get started. In this post we discuss three frequently asked questions related to product development.
First-time entrepreneurs, and even seasoned entrepreneurs, have questions when it comes to protecting their intellectual property (IP) and moving forward with manufacturing. No two products are alike; therefore, a custom-tailored strategy is necessary when it comes to navigating these two areas of product development.
It doesn’t matter what industry you are going into or if you are a first-time entrepreneur or serial entrepreneur, you are bound to encounter one or more of these challenges along the way. By understanding what lays ahead as you start your product development journey, you will be better equipped to successfully navigate it.
Hardware startups have many moving parts and are exponentially harder to launch than a typical software startup. Between product prototyping, testing, material selection, manufacturing and quality control (just to name a few), many days it seems like there just isn’t enough time to get it all figured out. There is a lot of time and energy that goes into launching a product before it hits store shelves.
These articles will help you get started and answer many of your preliminary questions as you begin your startup journey. You can also find additional information related to starting a business over on our blog. As always, if you have a specific question and want to chat with an expert, we are happy to help! Send us an e-mail at firstname.lastname@example.org, we look forward to talking with you.
3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.
The US Luge Team tapped 3D printing (also known as additive manufacturing) technology for the XXIII Winter Olympic Games in Pyeongchang, South Korea. Stratasys played a role in helping the US Luge Team go for gold by incorporating additive manufacturing into the sleds being used in this year’s games. However, this is not the first time that 3D printing technology has made an appearance at the Olympic Games.
From the Stratasys blog: “The US Luge Team quickly realized the immense potential for additive to gain a competitive advantage and worked with Stratasys engineers to develop an entirely new process for fabricating their composite sleds. In a matter of days, they were able to design, print, and test prototype sled designs, which would normally take weeks or months using their existing processes. This allowed the team to drastically reduce the design cycle, which in turn, allowed for continuous improvement to create the fastest sled possible.”
One of the main competitive advantages of additive manufacturing is its ability for customization. The team saw the value in this, and had sleds developed that fit each of their bodies. “The design freedom from additive manufacturing enabled the team to create customized sleds that were tailored to each athlete’s body, which in turn, drastically improved comfort, ergonomics and most importantly, final performance. It’s really exciting to see how this technology will push the limits of human endurance for Olympic athletes.”
3D printed apparel was in the spotlight during the 2016 Olympic Games in Rio. These apparel pieces were designed to be lightweight, reduce the amount of wasted energy given off by the athletes and enhance overall performance through custom designs. Examples of where 3D printing technology was used:
BMW also made a splash at the 2016 Rio Olympics with its ability to track Olympic swimmers in the pool. The renowned car company, stepped off the road a dove into the pool with its LED driven motion system.
“The LED trackers will attach to a swimmers’ wrists, shoulders, hips, knees, ankles and toes through a 3D printed mounting system. The stroke and kick motion received by the coaching staff is an incredibly valuable performance tool as the data will aid in breaking down specific limb and joint angles to optimize performance.” (Sport Techie)
During the 2012 Olympics in London, customized gear through 3D printing was just starting out.
“The British team was noted for wearing customized helmets, bespoke to each Olympic cyclist. Each of these helmets was based upon a 3D scan of the rider’s head and then 3D printed to verify that the fit of the final helmet would be perfect.” (Stratasys Blog)
Renowned swimming company, Speedo, used 3D printing to create goggles that have transparent parts and rubber-like parts printed in a single step. Optimizing design and streamlining the entire design process are just two of the major advantages of additive manufacturing.
As 3D printing technology continues to grow and advance, we expect to see athletes using it more and more to enhance performance and gain a competitive advantage.
Less than ten years ago, the hype surround 3D printing technology was at an all-time high. The idea of each household having one led the news cycle. In hindsight, it is clear that this level of hype and the fever-pitch level of excitement was not sustainable or even realistic. There were far too many barriers for the technology to overcome, both technological and usability, before it could be in “everyone’s house”.
Over time the hype slowly diminished, and the technology began to steadily mature. Firms focused on 3D printing began to collaborate, merge and narrow their focus. Today, the future of the technology looks considerably different than it once did. Below are three areas of growth for 3D printing technology and a sign of where the technology is heading.
3D printing is making its way onto the manufacturing floor. A recent survey from Jabil, found that “81% of manufacturers are using 3D printing technology today”. It seems that additive manufacturing has found its niche in mainstream manufacturing.
The fact that 3D printing has become so prominent with manufacturers, shows that companies are looking for ways to incorporate this technology into their product designs. Companies are no longer standing on the sidelines waiting to see how the technology matures, but are instead harnessing its design benefits and finding ways to use it themselves.
Where once the only material available was plastic, today there is an ever-increasing range of materials to choose from. The most prominent is still plastic (PLA, ABS, PET, PVA, Nylon) however, metals (steel, gold, silver, titanium), ceramic, and wood options are also quickly coming to market.
New and improved metal 3D printing will make a splash this year. “Metal 3D printing will become more and more of a necessity when solving specific manufacturing challenges and creating customized, complex end-use products.” (Engineering.com) We expect to see the range of materials available to continue to grow as the technology continues to advance.
Companies, such as GE, are making great strides in advancing 3D printing and its ability to produce end-use products. However, before 3D printing can really take off in terms of end-use production, there are some major barriers that need to be addressed. “Material properties, high costs, complexity, time to a usable part and location of a production-capable machine relegated to an additive manufacturing lab are significant barriers to the use of additive manufacturing in production.” (3D Printing Industry)
Products produced for consumers with 3D printing will be required to meet the same material properties (strength, surface finish, color) that traditional manufacturing has mastered. While it is most likely that end-use production won’t come to fruition in 2018, we can expect to see more companies finding ways of making this happen with one-off parts.
It is clear that additive manufacturing is here to stay. As it is now, this technology continues to excel with its prototyping capabilities and is a great compliment to traditional manufacturing.
Below we discuss four common design challenges facing hardware startups today. It doesn’t matter what industry you are going into or if you are a first-time entrepreneur or serial entrepreneur, you are bound to encounter one or more of these challenges along the way. By understanding what lays ahead as you start your product development journey, you will be better equipped to successfully navigate it.
The marketplace today is vastly different than it was ten years ago. Consumers today not only want originality and authenticity in the products they purchase, they demand it. However, the thing about originality is that it’s hard. The rise of counterfeit goods, shows just how hard it can be to not only come up with an original business idea, but execute it correctly.
Hardware startups today are relying more and more on the experience and knowledge of their product designers to develop a product that is both externally and internally unique, completely original and visually appealing—so that it outshines the competition and stands out in the marketplace.
It is no secret that the one-size-fits-all approach to product design is losing its luster. Take the Futurecraft 4D shoe from Adidas for example. Adidas is known for its top-of-the-line athletic gear, and have shown that they understand that innovation is necessary with their recently unveiled 3D printed shoe. “3D printing allows the shoe company to unlock performance-enhancing design modifications that would have been impossible with other materials like foam.” (TechCrunch) By incorporating this cutting-edge technology into their design and manufacturing process, Adidas is introducing a truly unique and customizable running shoe into the marketplace.
Consumers care about design—hardware startups need to focus in on their product’s physical form, properties and materials. As technology advances, products are becoming slimmer, more light weight and exceptionally durable—in turn, consumers are expecting these characteristics from the products they purchase, not just electronics anymore.
Along with advancing technology, material selection is also advancing. The material expansion with 3D printing alone is ever increasing, today you can expect to see a variety of plastics available for your design (PLA, ABS, PET, PVA, Nylon) however, metals (steel, gold, silver, titanium), ceramic, and wood options are also quickly coming to market.
As a startup your main goal is to design, manufacture and launch a product as quickly as possible to turn a profit. However, the vast technological advancements that help throughout the development process, can also be a double-edged sword. You must also design your product with future technologies in mind.
For example, the recent introduction of the Internet of Things (IoT), has created a vast network of interconnected consumer products that work and communicate with one another. Entrepreneurs that incorporate this type of technological foresight into their product design will no doubt have a clear advantage over those who disregard it and look at it as if it’s a passing fad.
It can be a challenging enough for well-known companies to create buzz over a new product. For a hardware startup navigating a new industry, these challenges increase exponentially. Not only are you creating awareness around your product, but your company and brand as well.
The internet is a great place to start working on this buzz. Between your website design, social media, partnerships, and customer engagement, it is possible to grab the attention of your target market. More and more entrepreneurs are turning to creative mediums, such as podcasts, videos and interactive websites, to build their brand and launch their startup.
While launching a hardware startup can be intimidating, it is not impossible. Knowing and understanding the challenges facing startups, allows you to have a better idea of what to expect and plan accordingly.
As news of the latest advancement in experimental 3D printing of tissue and organ regeneration gains attention, it would be easy to believe that 3D printing in the medical field only happens in the lab. However, new equipment and devices are being 3D printed now and in real world settings.
After years of feasibility studies, 3D printing for medical equipment and prostheses is becoming reality.
Reports have continually shown that 3D printed devices are both practical and less expensive than traditional options. For example, a University of South Florida study[i] related to prosthesis molds found that “Owing to the similarity of the 3D printed materials and the traditional materials, the 3D printed molds are easily integrated into current processing procedures.” And a UK study[ii] observed that 3D printed sensors added onto a prosthesis could help medical professionals increase comfort levels for the prosthesis wearer. In addition to better comfort, these sensors improved overall patient care.
Alan Louie, research director for IDC’s Health Insights Life Sciences Practice, which helps investors with business decisions, has this to say about 3D printing technology: “There is a lot of investment in 3D printing at the moment because there are some very clear ways that the technology can be used to improve existing processes.”[iii]
Louie sees 3D printers as a way to revolutionize medicine. “There are areas where you can determine that using a 3D-printed replacement for the current methodology can actually save money, improve healing, reduce pain, and improve overall patient care—all positive driving factors that are helping the industry move forward.”
An example of how 3D printing medical tools reduces costs is with this bone drill that required an update to better suit the needs of both the patient and surgeon. The existing drill needed a redesign that would consistently keep its temperature low in order to avoid having to pause the procedure to let the tool cool down. The only solution available prior to the 3D printed upgrade was to pause drilling. However, with the assistance of 3D printing technology, a new drill was made using a biocompatible material “designed with their own integrated cooling ducts”. This new drill could be used for longer periods of time during a surgery. “The tests of the 3D printed bone drill determined that its use had reduced the temperature produced by drilling up to 70%”. This upgraded device has shortened the time required for surgery, saving both time and money.
The design process for medical devices and tools begins with patients, doctors, nurses, and other medical staff. They are at the forefront of the industry and keenly aware of the challenges, limitations and frustrations with existing devices. From their daily observations, efficient product re-designs and new medical device designs can, and will, transform the entire medical support field. These innovative ideas create an opportunity to improve care and support, while reducing costs.
3D printing is quickly reshaping the medical device landscape and creating more efficient tools for the medical community. Rapid prototyping brings to life product ideas that support patient care while keeping innovation at the forefront of design.
[i] Jairo Chimento, M. Jason Highsmith, Nathan Crane, (2011) “3D printed tooling for thermoforming of medical devices”, Rapid Prototyping Journal, Vol. 17 Issue: 5, pp.387-392
[ii] Development and validation of a 3D-printed interfacial stress sensor for prosthetic applications. Laszczak, P. et al. Medical Engineering and Physics, Volume 37, Issue 1, 132 – 137.
About the Guest Author:
Becky Wilson writes about the applications of additive manufacturing and 3D printing, highlighting the heart in the tech. Known as Writing by Becky, she lives in Nova Scotia with her family, including two cat overlords, along with various tech gadgets – maybe adding a 3D food printer someday. You can connect with Becky on Twitter (@WritingByBecky).
A one-size-fits-all approach can be utilized for a lot of things however, product development is not one of them. Throughout development, the stages of the “Product Development Cycle” will remain relatively unchanged (Concept, Design, Prototype, Test/Validate, Manufacture and Commercialize), but the approach and time spent in each stage will fluctuate based on the individual needs of your product.
When it comes to the development of a product, there is a great deal of time, energy and effort that goes into both the specialty design and product launch. Just like the fact that each product is unique, product development needs to be unique and customized in order to be successful.
Below we discuss three examples of why the “one-size-fits-all approach” just doesn’t work.
Chances are that if you are working on a highly specialized product, a one-size-fits-all approach would be detrimental to its outcome. Medical equipment, custom manufacturing tools and prosthetics are examples of products that need specialized attention and where precision and accuracy are of the upmost importance. When it comes to the development of these products, your product design will need to be extremely detail oriented and there is no room for error.
With the help of 3D printing technology, one-of-a-kind products are now feasible and quickly gaining in popularity. In a world full of customers, individuals want to stand out and have their unique style recognized. Customers are shying away from the “big box retailer” approach to purchasing products and instead opting for products that suit their specific needs. Hardware products that are highly customized range from in-ear headphones, replacement car parts to orthopedics. With the onset of mass customization, the phrase “one size fits none” is becoming more of a reality for hardware startups and manufacturers alike.
When it comes to licensing and intellectual property, a highly customized product development plan needs to be in place. Often times the product development cycle will also be slightly altered if you are aiming for a licensing agreement or focused on obtaining a patent.
With a license agreement, you will not focus as much on the commercialization stage of product development, since this will be taken care of by the licensee. Instead, your energy will be on developing a product that meets the needs of customers while simultaneously appealing to potential licensees.
If obtaining a patent is your goal, you are going to need to focus more energy early in the development cycle on items such as: patent research and line drawings. Depending on the type of patent you are trying to get, the process can take months or even years, so from the start you will need to communicate to your team what your goals are after obtaining your patent.
Developing a product is a very personal journey for many entrepreneurs—nurturing an idea and seeing that idea take form and eventually a place on store shelves is no easy undertaking. With the right product development approach and team by your side, reaching your end goal can be both feasible and enjoyable.
3D printing, also known as additive manufacturing, is one of the most buzzed about technologies of the past five years. The hype around the technology has certainly diminished since its fever pitch in 2014, in which Forbes published, “3-D Printing Is About To Change The World Forever”—and now the genuine potential of the technology is emerging. Certain industries have taken to the technology quicker than others and have been able to successfully implement it into their supply chain. Below we discuss three areas in which 3D printing technology really shines.
It’s no secret that customers are evolving and their preferences are changing. Where once customers were happy with the “Big Box” store approach, this mentality is starting to shift and customers are looking for more customizable products that meet their specific needs and preferences.
Customization is one of the major benefits of 3D printing. Companies are able to print one-of-a-kind products. One industry that has had great success implementing 3D printing for customization purposes is the designing of prosthetics. Companies and patients have found that they are able to create custom prosthetics at a fraction of the cost with the use of 3D modeling and 3D printing technology.
Like anything, traditional manufacturing has its limitations. Until recently certain designs could not be manufactured simply because they were deemed “not possible” or the expense was too exorbitant to be justifiable. However, 3D printing allows for greater design flexibility.
Biomimicry has grown in popularity among product designers and architects, however, these designs are usually manufacturing headaches. “The purpose of biomimicry is to learn from the way nature has optimized structures, designs and objects for maximum performance so that we can use them to create better solutions.” The curvature and delicate nature of the designs are very organic, which poses a challenge when it comes time for production. 3D printing has enabled designers to step out of the traditional way of designing and focus more on what makes the most sense for the product.
High variability, low demand products cannot be effectively served by traditional manufacturing methods. If you are a collector of any type of vintage item, then you understand the issues that arise if something breaks or you need to restore a piece. “3-D printing readily solves the challenge of manufacturing rare replacement parts, while also overcoming the obstacle of distribution: a plant exists wherever a printer does.”
Certain components cannot simply be bought, and this is where 3D printing comes into play. With a 3D digital design and a 3D printer, a piece that once was impossible to find can now be produced and put into use in record time.
3D printing technology has found its place in the business landscape. With the continued developments of the technology, it is poised to continue to grow and become even more valuable to businesses.
Our second ‘3D Printing and CAD Design using LEGO’ Camp of the summer is a little over a month away and in honor of it, we wanted to share ways in which 3D printing technology can be incorporated in the classroom. By now, people understand the practical uses of the technology in a business setting and the benefits of designing and prototyping with 3D printing, but what might be a bit more abstract is how this technology can transform a variety of subjects in the classroom for both students and teachers.
Many K-12 schools and higher education institutions are adding 3D printers to their classrooms and incorporating the technology into lesson plans. 3D printing allows students and teachers to explore, invent and innovate together while promoting a growth mindset. In every step of the 3D printing process students must push the boundaries of traditional thinking and create something entirely new. Critical analysis, critical thinking, design, sketching, prototyping with physical objects, creating a prototype in a CAD software and creating the correct file formats to transfer the finished file into the 3D printing slicer software are the skills students develop and hone when learning to use 3D printing technology.
As noted by the University of Pittsburgh, “3D printing empowers more authentic exploration of objects that may not be readily available. For example, students can print and handle objects such as fossils, prototypes of extinct animals, prosthetics, hardware, buildings and architecture, drones and much more. Students can improve physical objects by 3D scanning the item, uploading the file in a CAD program and tweaking certain aspects to re-invent an object. Flexible filament or filament infused with conductive metals, magnetic metals, or wood allows for more specific applications for certain projects. The possibilities are endless.”
These are just a few ways in which 3D printing can bring hands-on learning to traditional subjects. If you are interested in learning more about 3D printing in the classroom and how to get started, we are happy to help. Our 3D Academy can get you up to speed on 3D printing technology and help devise a lesson plan to integrate the technology.
If you have further question or would like to learn more about 3D printing in the classroom, please send us an email, email@example.com or give us a call at 1.808.722.8667.