Archive for March, 2019

Marketing strategy for new hardware product.

Marketing a New Hardware Product

Marketing strategy for new hardware product.When it comes to marketing your new hardware product, our best piece of advice is to start early. If you wait until your product is being manufactured, you are late to the game. Starting early, means that marketing and product testing often go hand-in-hand. You will simultaneously be able to gather feedback on your new hardware product, while also making your target market aware that it will be available to them soon.

Plan the perfect prototype.

While a minimum viable product (MVP) will allow you to talk about features and show aesthetics, a functional prototype will clearly convey what your product is all about. Once you have a prototype, you then want to get it to the hands of your target market.

Host a diverse focus group.

A focus group will let you gauge reactions and gather feedback about your hardware product. You can ask this group questions, they can share their initial reactions and then you can go back and apply any changes.

Utilize the feedback.

It can be hard hearing that your product isn’t perfect, but that is the beauty of feedback. With feedback early on, you can modify your design so that it better suits the needs of your target demographic. Ultimately, you want to build a product that is going to sell.

Test in real-life.

Provide your product to a small test market to have them try your product in their daily lives. Follow this up with questions/interviews to gather feedback on how your product fares.

Gauge interest with pre-order sales.

Crowdfunding has made this very popular, but you don’t need to have a crowdfunding campaign to start taking pre-order sales. Setup an area on your website for pre-orders to see how the market is reacting to your new hardware product.

As you can see, marketing and product testing are closely related early-on in product development. While marketing looks different when you start early, it is effective at building a group of loyal followers. The people that you have testing your product, providing feedback and taking pre-order sales—are going to not only be your first customers, but they are going to want to share your product with their network.

Have additional questions about product development? We are happy to help. Please send us an email at info@3d-innovations.com

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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.

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STEM education events in Hawaii 2019

Upcoming STEM Events in Hawaii

3D Academy STEM events in Honolulu, HawaiiThere are some great STEM events coming up around Honolulu. Our 3D Academy and 3D Innovations team has had the pleasure of participating in these STEM education events and know what a great opportunity they are for students interested in STEM subjects.

Hawaii World of Work Week (April 8-12th)

Students will get a first-hand look at career options in STEM fields. Professionals will talk about their area of expertise and how they chose their careers. Learn more about ‘Hawaii World of Work Week’ here.

Hawaii STEM Conference (May 1st & 2nd)

The 10th annual Hawaii STEM Conference is quickly approaching. This is a two-day conference that allows both students and teachers to immerse themselves in STEM education. Breakout sessions let students connect with industry professionals in STEM areas that really interest them. It is a hands-on conference that brings academia and industry together. Learn more about the ‘Hawaii STEM Conference’ here.

Honolulu Mini Maker Faire (June 22nd)

The Honolulu Mini Maker Faire is a gathering of fascinating, curious people who enjoy learning and who love sharing what they can do. From engineers to artists to scientists to crafters, Maker Faire is a venue for these “makers” to show hobbies, experiments, projects.

“We call it the Greatest Show (& Tell) on Earth – a family-friendly showcase of invention, creativity, and resourcefulness. Glimpse the future and get inspired!” Learn more about the ‘Honolulu Mini Maker Fair’ here.

You don’t need a background in science, technology, engineering and math to participate in these STEM events. If you are curious and want to see what STEM education is all about, we highly recommend checking these events out.

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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.

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Using hands-on egineering education to bridge the stem skills gap.

3D Academy: Your STEM Education Partner

3D Academy specializes in developing STEM education programs.3D Academy, a division of 3D Innovations, specializes in developing and integrating industry technologies with STEM education and custom programs. 3D Academy promotes Science, Technology, Engineering, and Math (STEM) education programs that integrate 3D Technology into K–12, as well as university classrooms.

Using hands-on and project-based learning strategies, we have been effective in providing students with opportunities to excel in the areas of STEM and to integrate industry applications into their learning experiences.

3D Academy in the Classroom

3D Academy has a range of programs that seamlessly transition into the classroom to expand and broaden students’ coursework. We provide an introduction to a range of engineering subjects—3D Printing, Robotics, Digital Media and Drones, just to name a few. The 3D Academy team works closely with teachers to create a custom curriculum that most benefits their students.

Meet Lulu

Virtual SeaPerch (VPerch) Project

In partnership with HI FusionEd, Office of Naval Research (ONR), and Navatek, VPerch was created to provide students with the opportunity to learn about various STEM applications as they relate to underwater robotics.  The emphasis of VPerch is to introduce students to engineering design through the virtual design (3D CAD) process where they can design and simulate (virtually test) their design and analyze the results before building the physical system. Using the virtual design and simulation process, students see first-hand how their design will perform under certain conditions.  Once their virtual design is completed and have enough confidence that it will perform as designed, they migrate to the build phase where they can build their ROV based on their virtual design specifications.

Throughout the duration of the project, students will learn about robotics, marine engineering concepts, and science/math applications to build an underwater ROV while integrating problem solving, teamwork, and technical skills.

STEM Education Enrichment Camps

3D Academy STEM enrichment camps are a great introduction to STEM education. No prior engineering classes or skills are required to attend a camp. We start with the fundamentals and help students build upon those. [Note: Our STEM Enrichment Camps align with the Hawaii Public School calendar and occur during school breaks (i.e. Winter, Spring and Summer break).]

To see past 3D Academy STEM Enrichment camps, head to our website or our Facebook page.

If you are interested in learning more about our 3D Academy, please send us an email at info@3d-innovations.com so that we can talk about your specific STEM education needs and what type of program will work best for your students.

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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.

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Understanding your market segment is important for startup success.

Hardware Startups: Knowing Your Market Segment

Understanding your market segment is important for startup success.The key to a successful product launch and sustainable business success, is knowing the market segment you are launching your product into. An understanding of the market will provide insight into the competition, best distribution methods, customer acquisition and manufacturing methodology. According to the popular book, “The Startup Owner’s Manual” there are three types of markets.

Established Market

Entering an established market means that the competition is strong. Often the best way for a hardware startup to make a splash in this market segment is by offering a premium product. “Companies succeed by building premium brands, having sustainably better technology, or being close to their costs of production. The headphone market is a great example here: Think Beats (premium brand) vs. Bose (better tech) vs AmazonBasics (closest to costs of production).” (Bolt)

New Market

Some of the most creative products of today started in a completely new market—think Apple iPod & iPhone. While competition is low, failure rate is high. When you are the first in a new market segment you have to pioneer new distribution channels, find your customer base, work hard to establish product/market fit and educate the market. According to “The Startup Owner’s Manual”, startups in this market won’t spend heavily on marketing and sales since you are not yet sure that a customer base exists yet.

You hear the term “pivot” quite a bit regarding startups, and that is what many startups find themselves doing when entering a completely new market. Your product is very likely to change to meet consumer demands.

Re-segmented Market

This is the most common market segment for startups to launch a product into. Your product will either re-segment via low cost or re-segment via niche. If you are aiming for low-cost you have a product that has less frills yet still adequately meets customer demands but at a lower price point. “In other hardware markets, startups work in product categories that users already understand, but focus on a niche that really appeals to a small subset of users.” (Bolt) With a niche product, you are aiming to launch a product that is intriguing enough for brand loyalists to switch over to your product.

When it comes to the re-segmented market, you do not have to completely educate the market since your competition has spent time doing that. However, you do have to adequately educate them as to why your product is not only different, but why they need it.

Startups that have a clear idea on the type of market segment they are entering will be in a better position when it comes time to launch their product.

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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.

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