Category Archive for "Startups"

Three Common Product Development Myths

Product development is a fluid process that is not truly complete until there is a manufactured product in your hands. However, the process of taking a great idea and translating that idea into a physical product is not as predictable as you might think. Below are three common product development myths:

Myth 1: Product Development is Predictable

While the stages of the development process are the same for each product—concept, prototype, manufacturing and final product—and its overall progression is predictable; the length of time in each stage of the product development cycle may differ drastically for each product. The entire process has a certain volatility to it—a single manufacturing requirement can send you right back into the prototype design phase of development.

“In the world of manufacturing physical objects, tasks are repetitive, activities are reasonably predictable, and the items being created can be in only one place at a time. In product development many tasks are unique, project requirements constantly change, and the output—thanks, in part, to the widespread use of advanced computer-aided design and simulation and the incorporation of software in physical products—is information, which can reside in multiple places at the same time.” (Harvard Business Review)

Myth 2: A Finished Design is Ready for Production

Developing the tooling for a design that has not been tested beforehand is expensive and can be a potentially fatal mistake for a startup. If a flaw is found in your design after the tooling has been made, it is extremely costly and time-consuming to go back and try to fix the tooling—and in most cases, you will need to have new tooling designed.

Without proper testing and simulation, your design is not ready for production. Taking the time to test all aspects of your design will ultimately save you time and resources.

Myth 3: The More Features, The Better

It is a common belief that adding features creates value for customers and subtracting them destroys value. This attitude explains why even the simplest of products have become so inundated with unwanted features.

Startups and product designers that challenge this belief create products that are elegant in their simplicity. Designing for simplicity means that you must first understand two things—the problem you are solving and which features to hide or omit. “One company that has understood this is Apple. It is known for many things—innovative products, stylish designs, and savvy marketing—but perhaps its greatest strength is its ability to get to the heart of a problem.” (Harvard Business Review) By truly understanding the problem your customers are facing, your design can hone in on the perfect solution. As Leonardo da Vinci once said, “Simplicity is the ultimate sophistication.”

Have additional questions about the product development process or other product development myths? Contact us at info@3d-innovations.com

_______

3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.

Subscribe to the 3D Innovations newsletter on our Facebook page!

Connect with us on TwitterFacebook & LinkedIn today

Additive Manufacturing is Bending the Rules

Additive manufacturing (commonly referred to as 3D printing) technology is altering the business landscape and changing the way products are made. Before additive manufacturing was available to the masses, designing, prototyping and manufacturing a product took time and was considerably expensive—the cost prohibitive nature of the product development process left many startups in the dust. However, this technology has reduced both product development timelines and expenses, which means that kicking a hardware startup into high gear is not as challenging as it once was. Below are three ways 3D printing technology is bending traditional business rules—and helping startups succeed.

Product Design

Ideas and products that were once seemingly impossible to produce, due to design constraints, are now finding life with 3D printing. New designs are taking on geometric shapes that have never been produced before and the possibilities are endless. Product designers now have the ability to design a product in the most efficient way possible, instead of focusing solely on meeting manufacturing constraints.  Limitless design is now at your fingertips.

The Hardware Startup Scene

While additive manufacturing is changing many facets of business, prototyping is still where the technology is used most frequently. Entrepreneurs with a great product idea are now able to prototype their design in mere hours and at a low-cost. With the ability to build and validate an idea within such a short time period, the world of hardware startups is shifting. Hardware startups are gaining momentum and major investors are starting to take notice.

Innovation

Additive manufacturing is pushing the boundaries of innovative product design, but the technology in itself is undergoing major innovations. Where plastics once dominated the 3D printing scene – ceramics, metals, bio materials and even food are now viable options. New desktop 3D printers with customized capabilities are being designed at a rapid rate, and many can even be found on crowdfunding sites. The at-home consumer 3D printing market has not lived up to the hype that surrounded it a few years back, but industrial scale additive manufacturing technology is taking off.

Entrepreneurs and hardware startups are finding that designing a product has never been as easy as it is today—thanks in part to 3D printing. With 3D printing poised to disrupt manufacturing in a big way, we can only imagine how it will continue to revolutionize the entire business landscape in the coming years.

Ready to prototype your product idea? Contact us at info@3d-innovations.com to get started.

_______

3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.

Subscribe to the 3D Innovations newsletter on our Facebook page!

Connect with us on TwitterFacebook & LinkedIn today

Preparing for Your First Product Development Meeting

Once you have developed your product idea as far as you can on your own, it’s time to meet with a product development firm—but how do you prepare for such a meeting? Below are a few suggestions on how you can prepare for your first meeting with a product development firm and/or product designer.

Sketch It Out.

Whether you are able to draw your idea on paper or make a homemade prototype, bring a visual reference for your product idea. This will ensure that you and the product designer are on the same page from the get-go. (We have seen everything from napkin sketches to homemade prototypes, so don’t feel pressure to make a perfect prototype for the meeting).

List The Functional Aspects.

What is the product’s functionality? By listing out the functional aspects of your product you are clarifying its goal and also preparing yourself with the information you need for a patent filing.

Understand The Patent Filing Process.

Become familiar with the patent process and decide whether or not you are interested in filing a patent for your invention—design or utility patent. This step does not have to be complete by the time of your meeting—product development firms can actually help you develop the design documentation.

Bring All Decision Makers To The Meeting.

If you have a co-founder or someone else helping you develop your idea, bring them to the meeting. They will be able to ask their own questions and provide additional answers to the product designer’s questions. Having all decision makers present for the initial meeting, as well as all subsequent meetings, is always a good idea to help speed the product development process along.

Write Questions Down.

This seems simple enough, but in the excitement of the initial meeting you may forget to ask some questions that you need answered—writing them down will ensure that you remind yourself to ask them.

Bringing an idea to life takes both time and tenacity. Get the development of your product off on the right foot by making your first meeting count.

Have additional product development questions? Please e-mail them to us at info@3d-innovations.com

_______

3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.

Subscribe to the 3D Innovations newsletter on our Facebook page!

Connect with us on TwitterFacebook & LinkedIn today

Hardware is a Perfectly Complex Mess

Early-stage hardware startups are faced with complex challenges, a flurry of information and questions, many questions. To sum it up, hardware is messy. However, with technological advances and a shift in barriers to entry, hardware has never been easier than it is today. Technology is enhancing the ability for fast experimentation, prototype development and manufacturing. Years ago these steps in themselves took months, today 3D printing along with a plethora of other advancements means that you can test designs and prototype in days or weeks. So what exactly makes hardware complex?

Product-Market Fit

While hardware is easier today than any other time in history, finding product-market fit remains as tricky as ever. Whether you have a market in mind and are building a product to solve a problem, or you have a product and are trying to find your customer base—product-market fit is hard. It is one thing to design a beautiful product with flawless functionality, and quite another to rally a strong customer support base around this product.

This is where your support network comes into play. Form a core group of supporters willing to not only share your product, but to actively advocate for it. You want supporters that can provide quality feedback, engage with you on an on-going basis and that are eager to share your product with their own network.

Prototyping: Fast Over Fancy

industrial_design-handleNew tools, new filament and updated components are always being released. You could spend months researching all of the ‘latest and greatest’. Instead of spending countless hours in front of the computer researching all of the ways to build a prototype, get your hands dirty. Find the components you need to build a prototype and get to it. Once you have this version in hand, switch gears and focus your attention on a functional prototype. Your first prototype will be able to explain your idea, while your functional prototype will be able to showcase a working model of your product.

Industry Interviews

Don’t be afraid to get out there are interview the big players in the industry you are trying to break-in to. These businesses have been in the industry much longer than you have and can share customer insights with you—such as, what customers will actually buy and at what quantity.

Build connections with industry contacts, other hardware startups, product development experts and others in the (growing) hardware community. These contacts will be able to help answer questions, act as a sounding board for your ideas and give you the encouragement you need to forge ahead when things get tough. “Surround yourself with people that reflect who you want to be and how you want to feel, energies are contagious.” (Rachel Wolchin, Author)

Hardware is complex, messy and perfectly wonderful. Take your idea and pursue it.

Need assistance with your hardware product? Contact us! Email us at info@3d-innovations.com or give us a call at 808.722.8667. We look forward to talking with you!

_______

3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.

Subscribe to the 3D Innovations newsletter on our Facebook page!

Connect with us on TwitterFacebook & LinkedIn today

Hardware Startups: A New Year, A New Adventure

December 30, 2016

4startJanuary is seen as a time to start anew; set new goals, conquer fears and take on new adventures—such as venturing out and starting your own business. Starting a business—whether a physical business, a software company or a hardware startup, is an endeavor that is as exciting as it is terrifying. Below are a few points to help keep you motivated as you get your new business off the ground.

  1. Do something you really like. Find what you are passionate about and pursue it. Don’t start something you can’t envision yourself doing for the next five years. Because if it is successful, you will most likely still be doing it in five years.
  2. You will not know everything. While you will know what business you want to start, you probably won’t know all the details surrounding the industry. Start your business anyway. You will quickly learn as you go. Step out of your comfort zone and build relationships with experts in your industry—mentors are valuable to both your professional and personal growth.
  3. Define your market. You need to know who you are selling to, without customers you do not have a business. Define your market and then get to know everything about this segment of the population. These are potential customers and you want to tailor your product to their exact needs and desires.
  4. Find a partner. Partner with someone because it makes your business stronger. Don’t partner with someone just because it’s convenient, partner with them because of the knowledge they bring to the table. The wrong partner can cause unnecessary frustration and put more strain on your startup. However, the right partner will have skills that compliment your own and they will bring a fresh perspective to the business.
  5. Don’t focus solely on raising money. Yes capital is vital to business success, however first focus on building a business so incredible that investors seek you out. A strong product will speak for itself, and excite you, potential customers and investors alike.

Starting a business is hard work. There will be days where you want to quit and go back to a corporate job, but don’t let these days deter you—instead, let these days motivate you.

If you are searching for a product development partner, check out our website and send us an e-mail (info@3d-innovations.com) so we can chat further about your project.

“Don’t wait for the right moment to start a business. It never arrives. Start now.”—Lauris Liberts

_______

3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.

Subscribe to the 3D Innovations newsletter on our Facebook page!

Connect with us on TwitterFacebook & LinkedIn today

Season’s Greetings

New_Year_2017During this special time of year, it is important to take a moment to reflect on the previous year’s accomplishments. Over this past year, 3D Innovations has had the privilege to partner with numerous companies on a variety of product development projects—We had the honor of helping first time entrepreneurs bring ideas to life, assist clients with IP licensing, support in the development and marketing of crowdfunding campaigns, just to name a few.

Also this year, our 3D Academy partnered with both local and national organizations to bring hands-on STEM education activities to students here in Hawaii. Being able to share our passion for engineering and introducing students to the discipline is always rewarding. We are committed as ever to strengthening the local STEM ecosystem and working hard to ensure that all students are introduced to STEM subjects and technology early-on.

As we move into 2017, we look forward to what the New Year will bring.

Wishing you and yours a wonderful holiday season and all the best in the New Year!

-The 3D Innovations Team

_______

3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.

Subscribe to the 3D Innovations newsletter on our Facebook page!

Connect with us on TwitterFacebook & LinkedIn today

Product Design: Think Simple, Start Small

When it comes to product design, the notion that you need to go big from the onset is a fallacy—to build a successful product, start by thinking small and simple. Your product should not only be visually appealing, but it should also have a distinct look and purposeful design. Too much design “clutter” will impede functionality and turn customers away.

Here are a few thoughts on how a small start can ultimately lead to major product innovation.

image_design_1Small Idea. Each idea starts out small, and from there, slowly begins to morph into something much larger than itself. Maybe your idea is based on making an existing product better or possibly it’s for a customer base that has an unmet need—either way, your idea starts small and gets larger the more you evaluate it to see if it’s truly viable. From this small idea, a startup is born.

Simple Design. Product design doesn’t have to be complicated or cumbersome. The most successful products out there have a distinct purpose and don’t let unnecessary features confuse the design. If there is one company that has built an empire on the notion of simple design it is Apple. Streamlining design and reducing complexity is a trademark of Apple products. Granted a startup won’t have the seemingly endless resources or hundreds of product designers that Apple does, however it can imitate one major aspect of its success, simple design.

Focusing on a simple product design doesn’t mean that your product has to be featureless or boring; instead, it aims to be methodical and purposeful. Ask yourself what features are absolutely necessary for the functionality of your product and start there. Going forward, every iteration of your product should focus on ways to streamline your design while enhancing the overall customer experience. Ask yourself, “What can we take away to build a better product?”

Big Innovation. Innovation is a result of the previous two points blended together—small ideas and a simple design lead to breakthroughs. Innovation is about doing more with less. Instead of focusing on what you can do to design your product to be an instant success (which in itself is extremely rare), ask “What’s the smallest change we could make in our product?” This small change might just lead to the big breakthrough you are longing for.

It is always tempting to try and capture a grand solution in one leap. While that can happen, far more often the most innovative products are constructed from small ideas, simple designs and perseverance.

_______

3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.

Subscribe to the 3D Innovations newsletter on our Facebook page!

Connect with us on TwitterFacebook & LinkedIn today

Hardware Startups: Increase Chance for Success by Reducing Risk

November 29, 2016

Building a hardware startup is not for the faint of heart. In an ideal world, we would be able to eliminate all risk and guarantee ourselves success—since that isn’t possible, the next best thing is to find ways to reduce risk as you develop and bring your product to market. By reducing risk in a number of areas you are increasing your chances for success. Below are a few ideas on how to reduce risk for your hardware startup.

3D CAD drawingBuild Prototypes

Developing and building a prototype proves that you can construct and deliver a finished product with the capabilities you want in your product, while staying on budget. A prototype is a baseline for your team and lets you work out any issues early in the design process. During prototype development you will also be able to assess if there are alternate and more efficient ways of building your product—thus, saving both time and money.

Along with prototype development, you want to start the DFM (design for manufacturability) process immediately. This means that you are developing your product to best fit manufacturers’ capabilities and requirements. It can be a costly mistake to build a product with the mindset that a manufacturer will just be able to deliver what you provide them—this is almost never the case. To avoid the (costly) risk of having to redesign your product, start the DFM process congruently with prototype development.

Gather Design Feedback

While you will have an engineering partner working on the development of your hardware product, it is always a good idea to get another set of eyes to review the design. Large corporations have multiple engineers review products to verify the design and provide valuable feedback, before manufacturing begins. A hardware startup doesn’t have the budget of a large corporation, but it can emulate this valuable business practice to reduce risk.

Connect with the Audience

Start building your audience and defining your target market early in the product development cycle. Your target market will be able to provide you with design feedback from a customer point-of-view and also help build interest in your brand. If you wait to connect with your audience until after you launch, you have done your startup a disservice by not building excitement early on and gaining market traction. When you build a rapport with your target market before your product launch, you will have customers ready to buy your product as soon as it’s available.

Building a hardware startup can be challenging; however, with some foresight you can greatly minimize risk while increasing your chance for success.

_______

3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.

Subscribe to the 3D Innovations newsletter on our Facebook page!

Connect with us on TwitterFacebook & LinkedIn today

We’re Thankful For You

November 21, 2016

thankyouThanksgiving is a time to reflect and celebrate—and to honor the holiday, we would like to give a warm thank you to all of our wonderful clients. Without our clients, 3D Innovations would not be where it is today, so thank you. We greatly appreciate your support and all of the feedback and suggestions we have received over the years. As our business has grown and expanded, we know that it would not be possible without you. We want to wish you a wonderful Thanksgiving and a blessed holiday season.

Hau’oli La Ho’omaika’i (Happy Thanksgiving!)

The 3D Innovations Team

_______

3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.

Subscribe to the 3D Innovations newsletter on our Facebook page!

Connect with us on TwitterFacebook & LinkedIn today

Hardware Startups: Overcoming Failure to Find Success

November 17, 2016

“Failure should be our teacher, not our undertaker. Failure is delay, not defeat. It is a temporary detour, not a dead end. Failure is something we can avoid only by saying nothing, doing nothing, and being nothing.” – Denis Waitley

hardware startupsBuilding a hardware startup is hard work, and the road to success is often dotted with moments of failure, however these moments of adversity make you stronger as an entrepreneur. We tend to perceive failure as more public than success, and try our best to avoid it so as not to be embarrassed. The simple truth is—no great success was ever achieved without failure. So in order to succeed in the world of hardware startups, you must first understand that failure is just a stepping stone to greatness. Below are three common failures experienced by hardware startups, and ideas on how to overcome these obstacles.

Unachieved Funding Goal

The fact is that hardware startups are costly. Between product development and manufacturing, costs can add up quickly. While some entrepreneurs are able to bootstrap and fund the business themselves, more often than not, hardware entrepreneurs need to seek outside funding to help launch their product. If you are having trouble with funding, here are a few points to consider:

  • Setup a crowdfunding campaign. Not all crowdfunding sites are equal. There are lots of crowdfunding websites out there, and you need to do your research to find which one aligns best with your product and brand. (Here is a Forbes article that outlines the top 10 business crowdfunding websites.) When it comes time to setup your campaign, take the time to plan it out, build your “story” and develop a quality video to help market yourself to potential backers. The more creative and organized your crowdfunding campaign is, the more likely you are to raise funds.
  • Connect with Venture Capitalists. VCs can be intimidating. Many entrepreneurs are less willing to approach VCs because of certain preconceived notions—such as, they are too busy, will ask for too much business equity, or hard to do business with. While these might ring true for some VCs, it most certainly is not true for all Reach out to your business network and try connecting with VCs that have experience in your industry.
  • Talk with industry experts. Meet with and interview experts in the industry your hardware startup is trying to break-in to. These experts have vast experience and might be able to point you towards funding opportunities.
  • Reach out to family, friends and business associates. These people have a vested interest in you and want to see you succeed; therefore, they can make excellent investors. Be sure to approach family, friends and associates in a professional business manner and treat meetings with them like you would any other investor. You want them to know that you are serious about your startup and are ready to put in the time and effort to find success.
Target Market Lacks Interest

The main reason your target market will lack interest is because the product is not meeting their needs. You need to first define what the target market wants out of your product and then structure the foundation of your product around these desires. If you begin to build your audience while your product is still being developed, you will have people ready and eager to buy your product when it is available for sale.

  • Market Research. Early in the product design process, reach out to your target market to solicit feedback. These are the people that you want to buy your product, so you need to be sure that you are meeting their needs. Use surveys, questionnaires and focus groups throughout the product development process to gauge customer interest.
  • Build a Functional Prototype. Take your market research one step further and create a functional prototype, or multiple if it can easily be done, to let potential customers test out your product. Allowing them to test your product for a period of time will let them really get a feel for your invention and the feedback you receive will be more specific and in-depth.
High Manufacturing Costs

As a hardware startup, manufacturing is going to be your single biggest expense. Keeping costs low while your product is new to the market will help you reduce your risks and stay out of the red.

  • Ramp up manufacturing volume slowly. Start off manufacturing your product locally and in small batches. Generally, working with a local manufacturer will result in a higher quality product because you are able to closely monitor the manufacturing process. While sending your product overseas to be manufactured from the offset can be tempting, there are inherent risks and the worst case scenario is that you rush into manufacturing a large order and are then stuck with inventory that you simply can’t sell.
  • Negotiate, negotiate, negotiate. When you are researching manufacturing partners keep in mind that many things are negotiable. Yes, there will be unavoidable fixed costs, however there are also negotiable items and many manufacturers are willing to match or beat quotes from a competitor.
  • Have the Deposit Available. Money talks. At the end of the day, the manufacturer wants to get paid. If you have the deposit readily available, you find yourself in a strong negotiating position.

Failure is not permanent and it does not have to be the end. While no one enjoys failing, it is a chance to learn, grow and refocus your energy.

_______

3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.

Subscribe to the 3D Innovations newsletter on our Facebook page!

Connect with us on TwitterFacebook & LinkedIn today