Hardware Entrepreneurs: A Big Picture Mentality
... Read more →
Category Archive for "Startups"
3D CAD
Tags
3D
3D Academy
3D CAD
3D Innovations
3D Printing
3D Printing Hawaii
3D Printing Honolulu
accelerator
Additive Manufacturing
benefits
business
CAD
Collin Kobayashi
crowdfunding
design
education
engineering
entrepreneurs
hardware
hardware startup
Hawaii
Honolulu
innovation
Intellectual Property
IP
KickStarter
manufacturing
Manufacturing
math
news
patent
Product Design
Product Development
Prototyping
rapid prototyping
robotics
science
small business
startup connector
startups
STEM
students
technology
training
workshop
Categories
- 3D Academy (118)
- 3D CAD (60)
- 3D Printing/Rapid Prototyping (185)
- Community Events (28)
- Crowdfunding (7)
- Customer Testimonials (7)
- Guest Posts (1)
- Intellectual Property (18)
- Manufacturing (41)
- Product Development (24)
- Product of the Week (77)
- Projects (2)
- Startup Connector (19)
- Startups (92)
- Uncategorized (4)
Hardware Entrepreneurs: A Big Picture Mentality
Developing a Preliminary Design Plan
Planning ahead is always a good idea when it comes to building a hardware product and launching a startup. A preliminary design plan is a good first step to help you get a firm grasp on the “big picture”. With a preliminary design you clarify budgets and timelines—which leads to better decision making as you head towards commercialization.
“A preliminary design (pre-design) focuses solely on the decisions that impact the big picture for your product. This includes your product’s cost, profit margin, performance, features, development feasibility and manufacturability. A pre-design ignores any details that don’t impact the big picture for your product. You can worry about those later. After you complete the pre-design you need to accurately estimate all of the costs required to launch your product. This includes the cost to develop, prototype, certify, scale, and most importantly the cost to manufacture your product. Knowing these costs ahead of time will allow you to plan the best strategy forward” (Predictable Designs).
The Benefits of Planning Ahead for Your Hardware Startup
By starting with a preliminary design, you will be able to focus on the big picture and the overarching goals you have established for your startup, as well as:
Take the time now to plan ahead—your startup will thank you in the end.
Have questions about your preliminary design plan? We are happy to help. Please send us an email at info@3d-innovations.com
______
3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.
Subscribe to the 3D Innovations newsletter on our Facebook page!
Connect with us on Twitter, Facebook & LinkedIn today
Exploring 3D Printing Technology for Business
While, 3D printing is taking off for businesses and industries around the world, it isn’t exactly movie magic. Just like with any other tool or instrument, you need to have background knowledge and an understanding of CAD and 3D printing technology to successfully develop and print a 3D object. If your startup is interested in exploring the technology further, we have gathered a few of our popular 3D printing blog posts and listed them below.
3D Printing: Competitive Advantage of the Technology
Prototyping to Production—What’s 3D Printing Used For?
The Transformation of 3D Printing Technology
Improving Medical Devices Through 3D Printing
Three Areas Where 3D Printing Shines
Have additional questions about 3D printing? Send us an email at info@3d-innovations.com. Interested in receiving a 3D printing quote? Head on over to our Quote Request page.
______
3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.
Subscribe to the 3D Innovations newsletter on our Facebook page!
Connect with us on Twitter, Facebook & LinkedIn today
Marketing Your Hardware Product
Below are three reasons why you should be thinking about marketing throughout the early stages of product development.
Receive Customer Feedback
Feedback is critical during product development. You aren’t going to know if you are on the right track without feedback from your target market; thus, you are going to want people in your target market to test your product (not just family and friends). It is helpful to get feedback that is both honest and actionable.
By creating an inexpensive prototype and gathering feedback from it, you will be in a much better position as you build your product. This feedback loop is important until the final design is ready.
Build a Community
Around every successful product is a community rallying around it. In today’s global competitive marketplace, having a strong network and community interested in your product cannot be overlooked or overstated. A community will share your product launch information, help you create a buzz and end up being your first customers.
Crowdfunding has grown to be extremely popular because of the sense of community it gives hardware startup founders. Using a crowdfunding campaign for your startup lets you build this community before you even have a product ready to be shipped. While crowdfunding does have its drawbacks, its ability to build a community and rally support is a primary benefit for your hardware product.
Create a Buzz
Have you ever found yourself on a website that said something along the lines of, “Launching soon! Join our mailing list to be the first to know about our launch”? We all have the desire to be the “first to know” and inevitably add our email to the mailing list. This is an example of a startup building their community and creating a buzz. Creating a buzz gives customers a sneak peek about what’s to come and builds that sense of anticipation.
When you use customer feedback early-on, you start to create a buzz with your product testers. From there you want to build on this interest and loyalty. Social media is a great way to start creating a buzz for your product.
Thinking about your marketing strategy early-on, and developing a marketing plan, will help ensure that you have a supportive community by the time you launch your product.
Have additional questions about product development or marketing? We are happy to help. Please send an email to info@3d-innovations.com
_______
3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.
Subscribe to the 3D Innovations newsletter on our Facebook page!
Connect with us on Twitter, Facebook & LinkedIn today
What to Expect from Your First Product Development Meeting
While each product development firm has their own template for initial meetings. You can expect a variance on the below.
Get to Know You
Just as you are eager to get to know the product designer, they are eager to know more about you. This goes beyond your product—they want to know the backstory of how your product idea came-to-be. They want to know what you are passionate about. They want to know your skillset, where do you excel (sales, marketing, accounting)? This information will allow them to get a better idea on where their services will be utilized the most efficiently.
Discuss Your Product Idea
In your first meeting you are going to want to get as detailed as possible when discussing your product idea. You may think that the littlest details may not make a difference as you start developing an idea, however, every detail matters. Provide as much detail about your product requirements as possible. A good development company will be able to ask you the right questions throughout the development process to help you narrow down the requirements and focus on the functionality. You don’t need to know all of the technical details about the product, just how it needs to function.
Talk About the Product Development Timeline
While TV and the internet can make you believe that products are designed, manufactured and launched overnight, this isn’t how it works. Developing a product takes time. While the exact amount of time to develop your product depends on the idea and the intricacies of it—in general expect to be spending weeks to months on product development.
Discuss Your Intellectual Property Strategy
Just like you, product development firms want to make sure your product is protected from copycats, so they will want to discuss IP and what your initial feelings on it are.
Most hardware startups find themselves thinking about intellectual property early-on and wondering if it is truly necessary for their invention. If you are planning to manufacture your product abroad, considering a crowdfunding campaign, wanting to speak with potential investors or find yourself constantly worrying about someone copying your invention, then meeting with a patent attorney is a great idea. In many cases, having a design or utility patent will be beneficial for your startup in the long-run.
Have questions about developing a product idea? Send us an email at info@3d-innovations.com
Additional Information about Product Development
_______
3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.
Subscribe to the 3D Innovations newsletter on our Facebook page!
Connect with us on Twitter, Facebook & LinkedIn today
Visit Us at the Honolulu Mini Maker Faire — June 23rd
The 5th annual Honolulu Mini Maker Faire is this Saturday, June 23rd from 12pm to 5pm at ‘Iolani School. Our President, Collin Kobayashi, will be at our 3D Innovations booth answering your 3D printing, prototyping and product commercialization questions. This is a great chance to talk with Collin about the product development process and learn more about what it takes to bring a product to life.
The Honolulu Maker Faire is open to all ages and encompasses a wide range of interests and technologies. This is a family-friendly event where people can share their interests and knowledge and spark the Maker spirit in others. Tickets to the event are free, however we do suggest that you register for a ticket ahead of time to speed up the entry process.
Maker: Collin Kobayashi
WHAT I DO: I help companies in all industries bring new products to market, reduce prototyping costs, ensure requirements and quality are achieved, and develop manufacturing and go-to-market strategies.
WHY IT WORKS: I’ve spent almost 20 years in Design/Manufacturing sectors and understand the challenges and needs of companies doing R&D. Using our expertise in prototyping and manufacturing along with industry standard software and equipment, we will accelerate your development process and bring products to market faster.
HOW IT WORKS: The first step in the process is to schedule a consultation to discuss your project goals, objectives and challenges. Through this initial session, we will be able to outline a high level strategy and plan for bringing your product to market. I’ll also make a professional recommendation for the next steps that should be taken to ensure you can take your product to market!
What is a Maker Faire?
Maker Faire is a gathering of fascinating, curious people who enjoy learning and who love sharing what they can do. From engineers to artists to scientists to crafters, Maker Faire is a venue for these “makers” to show hobbies, experiments, projects.
We call it the Greatest Show (& Tell) on Earth – a family-friendly showcase of invention, creativity, and resourcefulness. Glimpse the future and get inspired!
To learn more about the Honolulu Mini Maker Faire, head on over to the official website.
See you there!
_______
3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.
Subscribe to the 3D Innovations newsletter on our Facebook page!
Connect with us on Twitter, Facebook & LinkedIn today
Building a Hardware Startup Isn’t a ‘One-Size-Fits-All’ Process
Below are three challenges that first-time hardware entrepreneurs don’t always foresee.
Importance of Customer Feedback
Feedback is critical during product development. You aren’t going to know if you are on the right track without feedback from your target market. You are going to want people in your target market to test your product (not just family and friends). It is helpful to get feedback that is both honest and actionable.
By creating an inexpensive prototype, and gathering feedback from it, you will be in a much better position as you build your product. This feedback loop is important until the final design is ready.
Long Lead Times
Developing a hardware product takes time. Product development doesn’t happen overnight, especially if you are gathering customer feedback along the way and making the necessary adjustments. Depending on your product, product development could take months or even years before you are confident that it is ready to head into manufacturing.
Manufacturing is another area that has a long lead time. Whether you decide to manufacture locally or internationally, you are going to be playing the waiting game. The thing with long lead times is that if you know they are coming, expect them, and plan accordingly, they are less likely to derail your journey to success.
Understanding the Product Space
To understand your market, you need to research it. What products succeed in this space? Is there a similar product to yours that has found success in this product space? What did their journey look like? Has a similar product failed? What information can you glean from other startups’ success and failure in this space?
If possible, get out and talk to people already in this product space to see what they say about it. By understanding the market, you will get a better understanding of where your product will fit into it.
Each product and each startup will face their own challenges on the way to market; by preparing yourself for these twists and turns along the way, you will be in a much better position to successfully navigate them.
Have additional questions about bringing a product to market? Send us an email at info@3d-innovations.com
_______
3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.
Subscribe to the 3D Innovations newsletter on our Facebook page!
Connect with us on Twitter, Facebook & LinkedIn today
Intellectual Property Protection for Hardware Startups
With the spread of technology and globalization, a solid intellectual property strategy has never been more critical. Copycat products are popping up at an alarming rate—which is bad for business and dangerous for consumers. Having a strong intellectual property strategy early-on or having the patent process started, is a great way to protect your invention, attract or solidify partnerships and secure funding.
Below are links to help you get familiar with intellectual property terminology, resources, and strategies.
Intellectual Property Strategies for Hardware Startups
Intellectual property (IP) protection is an important consideration for any startup, and possibly even more so for hardware startups. Patents are a way to not only protect an idea, but to also minimize competition and act as a defense mechanism against infringement claims from others. Here are four considerations for your startup’s intellectual property strategy.
FAQ: The Basics of Intellectual Property and Manufacturing
No two products are alike; therefore, a custom-tailored strategy is necessary when it comes to navigating these two areas of product development.
On the IP side, a decision must be made about what type of patent (design patent or utility patent) makes sense for the invention and budget. On the manufacturing side, everything about the design, even the smallest details, must be accounted for when selecting materials and where to manufacture the product. Having insight and answers early-on in the startup journey helps entrepreneurs understand the full spectrum of what it takes to bring a product to market.
The Benefits of a Provisional Patent Application for Your Hardware Startup
A provisional patent application early-on can be very beneficial for a hardware startup if your business goal is to either license your invention or proceed with a patent filing.
How to Prepare for Your First Patent Attorney Meeting
If you are planning to manufacture your product abroad, considering a crowdfunding campaign, wanting to speak with potential investors or find yourself constantly worrying about someone copying your invention, then meeting with a patent attorney is a great idea.
Navigating IP on the Path to Commercialization
Whether you are at the helm of a startup that plans on crowdfunding a product or a SME working on a new and innovative technology, securing and protecting your intellectual property (IP) rights to that invention is key to successful commercialization.
General Information Concerning Patents (USPTO)
Some people confuse patents, copyrights, and trademarks. Although there may be some similarities among these kinds of intellectual property protection, they are different and serve different purposes.
Have additional questions regarding an intellectual property strategy for your startup? We are happy to help. Send us an email at info@3d-innovations.com
_______
3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.
Subscribe to the 3D Innovations newsletter on our Facebook page!
Connect with us on Twitter, Facebook & LinkedIn today
Product Design: Need v. Want in a Design
Product design is a delicate balance between what the entrepreneur wants the product to be and what the end-user actually needs. Need v. Want comes up in our everyday life, and it is no different when you are designing a product for consumers. Often, the entrepreneur will think that they know what the customer needs, but without actively asking potential customers they could be missing the mark.
Product Design Hierarchy of Needs
Recently we came across the Design Hierarchy of Needs, from Stephen Bradley, (writing for Smashing Magazine) which is based on the same concept as Maslow’s Hierarchy of Needs. “Abraham Maslow’s, the American psychologist, is most famous research examined human motivation. In 1943 he published his paper; A Theory of Human Motivation. In this paper he revealed his understanding of human needs and proposed that they formed a hierarchy from the most basic to the most complex. He suggested that in order for a human being to be satisfied they must meet of all their needs. However, the most basic needs must be fulfilled before higher level needs can be met satisfactorily.” (Interaction Design Foundation)
Stephen Bradley took Maslow’s concept and amended it to provide a useful guide for developing products which deliver high-levels of value to the customer.
Adding Value Through Product Design
Functionality. Before anything else, a product must be functional. It must meet the most basic needs of the customer. “Designs that meet only basic functionality needs are considered to be of little to no value. A design is expected to meet basic functionality needs; doing so isn’t considered anything special.” (Smashing Magazine)
Reliability. Once your product design has fulfilled the basic functionality requirement, it can now move up to reliability. At this level your product is expected to successfully preform a function, over and over again without failing. Your product should exhibit stable and constant performance. If you have a product that works 90% of the time but fails the other 10%, it is not meeting the customers reliability needs.
Usability. Now that your design is reliable, it is time to examine its usability. Can a customer pick up your product and easily figure out how to use it? For example, are the buttons easy to navigate, is it easy to understand, is the product design forgiving if an incorrect button is pushed? “Usable designs are perceived to be of moderate value. We do have some basic expectations of usability, but we recognize that many things don’t quite work as we expect or would like.” (Smashing Magazine)
Proficiency. “Designs regarded as proficient are perceived to function at a high level. A design that allows people to do things not previously possible and to expand on basic functionality is considered to be great.” (Smashing Magazine) Is your product allowing your customer to do things that they once were unable to? If your product is adding value to their everyday life and making things easier, you are on the right track.
Creativity. Once the lower-level needs have been met, your product design can focus on creativity. An iconic corporate example of success at this level is Apple. Their products meet all of the basic needs and then excel when it comes to innovation and creativity. Designs that meet creative needs are perceived to be of the highest level.
Just like in Maslow’s Hierarchy of Needs, the Design Hierarchy of Needs can be looked at with a critical eye. Will consumers buy a product that useable but not necessarily reliable all the time? Or a product that is highly creative but not exactly proficient?
The Design Hierarchy of Needs is a good starting point during the product development process. As an entrepreneur, you can look at your product, or product idea, through this lens and determine where your product excels, and which areas need a little more help before your product design is finalized.
References
_______
3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.
Subscribe to the 3D Innovations newsletter on our Facebook page!
Connect with us on Twitter, Facebook & LinkedIn today
The Secret to Hardware Startup Success (Isn’t Such a Secret)
We bet you just read that sentence and thought to yourself, “Yes, I have definitely heard that before”. The thing about the secret to startup success, is that it is not a secret at all. We work with countless hardware entrepreneurs that have an abundance of product ideas, and often one of our first pieces of advice comes in the form of two questions, “What problem are you solving?” and “What segment of the population faces this problem regularly?” The answers to these questions can help determine if your product idea is poised for success.
If you are currently mulling a product idea around in your head and deciding if it is worthy to pursue, ask yourself the following three questions.
Do you personally experience this issue?
If you are personally experiencing this issue, there is a good chance that others are as well. Casually ask friends and family if they notice this problem and if they have ever thought of a solution to it. You might be surprised at how many people experience this issue, but have probably just decided that “this is the way it is” and haven’t given any real thought to a solution.
Can you act quickly?
The thing with startups, is that they can, on average, act quickly and pivot just as fast. Large corporations undoubtedly have the funds, but moving fast is not something they can do. So are you in a position in which you can quickly and efficiently design a solution and launch it into the marketplace? Moving fast gives you a head start, and often, it is before the big industry players even notice the problem.
Do you have the right skills to succeed?
Do you have the skillset necessary to act quickly? Think about your network, do you know others that can help or offer advice as you get going? Keep in mind that no one has all the skills necessary to succeed. This is what teams and product development partnerships are for. Understanding your skills and limitations will help you know where you need assistance and where you can take on a majority of the responsibilities.
Have additional questions about developing and launching a product into the marketplace? We are happy to help! Send us an email at info@3d-innovations.com
_______
3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.
Subscribe to the 3D Innovations newsletter on our Facebook page!
Connect with us on Twitter, Facebook & LinkedIn today
Prototyping to Production—What’s 3D Printing Used For?
Visual Prototyping
“When it was invented, 3D printing was referred to as rapid prototyping, a method for automating and reducing the labor required to create a prototype model for design validation. Since then, it has found use in a number of other applications, but the technology is still widely implemented to create visual models and functional prototypes.”
A visual model of your product lets you get a better idea of how the product will look and feel. With the rapid expansion of 3D printing materials and colors available, you have more options than ever when it comes to product design materials. Most hardware entrepreneurs start with a visual model and then move forward with a functional prototype for design validation and testing.
Functional Prototyping
A functional prototype allows you to test the form, fit and functionality of your product. Testing and validating your product design with a functional prototype is highly recommended so that any potential errors can be fixed before heading into manufacturing.
The benefits of a functional prototype extend beyond your design. With a functional prototype you can also gather critical market feedback, rally financial support from venture capitalists and your community as well as file for a patent.
A major misstep that can derail your hardware startup is to skip the development of a functional prototype.
Tooling
As a design moves from the concept phase to the production phase, a manufacturer might implement 3D printing for the fabrication of custom tools that aid in the production process. “This can include anything from guides for precise drilling, dies for forming or cutting raw material into a specific shape and measurement tools, like gauges, to jigs and fixtures that hold a part in place while other operations are performed.”
3D printing is a flexible tool that can be used either directly or indirectly in the creation of tooling for manufacturing. In the case of indirectly, a tool may be made by coating a 3D-printed component in rubber, which is then used to cast the tool itself.
Production Manufacturing
Currently, due to the speed, quality and cost of 3D printing, “the technology is best suited for the production of specialty parts in smaller batches, rather than mass-manufactured goods. However, there is an industry shift towards expanding 3D printing technology to take a more prominent role in mass manufacturing”.
“3D printing brings some important qualities to the world of manufacturing that make it ideal for certain jobs. For instance, parts can have complex geometries impossible with traditional manufacturing processes. It is also possible to 3D print goods on demand, allowing for easy creation of custom parts.”
Because of these intrinsic benefits, businesses that need to create specialty or custom parts in shorter runs will often turn to 3D printing to manufacture their products. The benefit is that they don’t have to invest in costly tooling to mass produce goods that will only see a limited release.
(Referenced Source: Engineering)
Have additional questions about 3D printing or how the technology can benefit your business? Send us an email at info@3d-innovations.com
_______
3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.
Subscribe to the 3D Innovations newsletter on our Facebook page!
Connect with us on Twitter, Facebook & LinkedIn today