Building a Startup | Change Brings Opportunity
It’s no secret that the COVID-19 pandemic has permanently altered the startup space and the entire business landscape as we know it. While businesses will eventually ramp back up, it…
Marketing a New Hardware Product
When it comes to marketing your new hardware product, our best piece of advice is to start early. If you wait until your product is being manufactured, you are late…
Building a Hardware Startup Isn’t a ‘One-Size-Fits-All’ Process
It is a common misconception that building a hardware startup is a straightforward and linear process: Find a Problem—Design a Solution—Sell the Product—Make Money. In theory this is how it…
Hardware: Building a Startup around a New Concept or Technology
Building a hardware product, business and brand around any concept is a challenge—however, when you are building all of this around an unknown concept or new product category, you now…