hardware product Archives

Tips to building a startup in this difficult business landscape.

Building a Startup | Change Brings Opportunity

April 13, 2020

It’s no secret that the COVID-19 pandemic has permanently altered the startup space and the entire business landscape as we know it. While businesses will eventually ramp back up, it…

Marketing strategy for new hardware product.

Marketing a New Hardware Product

March 27, 2019

Product Development, Startups

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When it comes to marketing your new hardware product, our best piece of advice is to start early. If you wait until your product is being manufactured, you are late…

Building a Hardware Startup Isn’t a ‘One-Size-Fits-All’ Process

June 6, 2018

Product Development, Startups

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It is a common misconception that building a hardware startup is a straightforward and linear process: Find a Problem—Design a Solution—Sell the Product—Make Money. In theory this is how it…

Hardware: Building a Startup around a New Concept or Technology

August 21, 2017

Startups

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Building a hardware product, business and brand around any concept is a challenge—however, when you are building all of this around an unknown concept or new product category, you now…

Building a Startup | Change Brings Opportunity

Marketing a New Hardware Product

Building a Hardware Startup Isn’t a ‘One-Size-Fits-All’ Process

Hardware: Building a Startup around a New Concept or Technology

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