Posts Tagged "product idea"

Leaping into Product Development—Four Questions to Ask Yourself First

hardware, startups, product developmentBefore you take the “leap” into the early stages of product development, you first must decide if you have a viable product idea that is worth pursuing. There is quite a difference between coming up with a fantastic product idea and then coming up with a product idea that is completely unique and solves a universal problem while simultaneously igniting a passion within you.

If you have been mulling over a product idea, but are still on the fence as to whether it is commercially viable—here are four points for you to consider.

Does this product solve a common problem?

Chances are that if you came up with this product idea to solve a problem that you regularly face, others out there are dealing with the same issue. Finding and developing a solution to a common or universal problem is how most great inventions came to be.

Action: Take a minute to write down the problem that your product will be solving and how it would make life easier for its users. You can even start to casually ask family and friends if this is a problem they have experienced. You don’t have to go into details talking about your potential product yet, if you want to keep it in stealth mode, but you can get a feel to see if others are having this same reoccurring issue and would appreciate (and purchase) a solution.

Is this a problem that a large segment of the population faces?

Narrowing down a target market is one of your first tasks. If your product focuses on fixing a technological issue, perhaps your target market is geared toward a younger tech-savvy crowd. Likewise, if your product solves an issue for a specific industry (i.e. automotive, financial services, restaurants, etc.) you are going to want to make sure that it is easily integrated into daily operations.

Action: Compile a list of potential customers. Focus on age range, education, location, skill set and start to narrow your target market focus. Once you have this list, take a moment to think of the ways in which you can reach this segment of the population.

Is this product one-of-a-kind or is there something similar already on the market?

Brand new products are great—they are exciting and intriguing. Brand new products also come with a requirement—you must educate your audience and customer base first about the problem and your solution before they make a purchasing decision. While it is an additional step, it is nothing that can’t be overcome.

If there are already similar products on the market to your product idea, how are you going to make your product shine? What features will set yours apart? What does your pricing strategy look like in comparison?

Action: Do your research and get a comprehensive view of the industry landscape as well as potential competitors.

 Do you have the time and energy to commercialize this product idea?

Products aren’t developed and launched overnight—though it may seem like that at times from an outsider’s perspective. Often though, weeks and months go into development. Many entrepreneurs are carried through the product development cycle by their passion—they have a strong passion and obsession with their product and know that it can make a difference.

Action: Ask yourself if you have the time to dedicate to developing this idea. Will you need help? If so, what type of help?


Have additional questions about product development? We are happy to help! Send us an e-mail at


3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.

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Overcoming Doubt & Naysayers When Launching Your Startup

September 15, 2015
3D Innovations

1lightbulbStarting a business is hard. Beyond the long hours and sacrifices, many entrepreneurs have to overcome the nagging feeling of self-doubt. You question everything… Is this startup worth it? Will it be successful? Should I have a backup plan? What am I doing? It is particularly hard when you are in the very early stages and share your great product idea with a trusted friend, and instead of words of encouragement, they say “Get real”. Those two little words sting, and they open the flood gates of self-doubt. However, there are ways to overcome self-doubt and the naysayers.

  • Naysayers: To the person that says your idea is too outrageous or impossible… Remind yourself that everyone is entitled to an opinion. There is no real use trying to debate your idea with them because the “what-ifs” will only make you doubt yourself and your shiny idea will start to tarnish. Politely thank them for their time and move on.
  • Self-Doubt: Trust us when we say that you are not the only person to doubt your own business idea. Entrepreneurs have dealt with this since the beginning of time. In reality, stepping out of your comfort zone, in any area of your life, leads to doubt. Combat self-doubt with assurance that you have done your research and know that this is a viable idea. You have researched the market, the competition and business landscape… You are prepared and ready for the journey ahead.
  • Always challenge the “better-safe-than-sorry” concept. Why is it better to be safe? What happens when you are sorry for a screw-up? You learn from it? Failure is not something to shy away from. As Thomas A. Edison once said, “I have not failed. I’ve just found 10,000 ways that won’t work”. You can’t learn and grow without some type of failure. Failure is what makes you stronger and wiser.

Life is a journey full of twists and turns. Don’t be afraid to get out there and make your business idea a reality.


3D Innovations is a full service Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.

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