Category Archive for "Intellectual Property"

Intellectual Property Strategies for Hardware Startups

intellectual propertyIntellectual property (IP) protection is an important consideration for any startup, and possibly even more so for hardware startups. Technology and globalization have made it even easier for companies to copy a product or steal an idea altogether.

Patents are a way to not only protect an idea, but to also minimize competition and act as a defense mechanism against infringement claims from others. Having a strong intellectual property strategy or having the patent process started, is a great way to attract or solidify partnerships and funding.

Below are four considerations for your startup’s intellectual property strategy.

File Early-On

Patent rules are strict and adhere to a tight timeline, so it is best to file for patent protection early-on in the development cycle. A provisional patent application is a good “first step” for hardware startups. A provisional application provides the means to establish an early effective filing date in a later filed nonprovisional patent application. It also allows the term “Patent Pending” to be applied in connection with the description of the invention.

It is important to note that a “provisional application for patent has a pendency lasting 12 months from the date the provisional application is filed. The 12-month pendency period cannot be extended. Therefore, an applicant who files a provisional application must file a corresponding nonprovisional application for patent (nonprovisional application) during the 12-month pendency period of the provisional application in order to benefit from the earlier filing of the provisional application (United States Patent and Trademark Office -USPTO).” Once you file a provisional application the countdown clock starts ticking and your next move must be decided within the 12-month period.

In this early period, it is also best to keep quiet about your invention. You want to avoid publicizing your invention. This does not mean that you cannot meet with potential partners or product development firms, but instead that you don’t want to share your idea online or start a crowdfunding campaign just yet.

File as the Invention Evolves

Many times the invention that you first envisioned, completely transforms during the product development process. This means that your initial patent or patent application may not cover new features that have been added on. This will leave your final product under-protected or not protected at all.

If the product is evolving quickly, consider filing a provisional patent application or a series of provisional patent applications within a year before filing a utility patent application.

Consider a Design Patent

While utility patents make up 90% of patents issued, design patents have been steadily on the rise because inventors are realizing that the exterior design and overall aesthetics of the invention can easily be replicated as well. Protecting both the design and functionality of an invention is necessary for long-term success.

According to the United States Patent and Trademark Office (USPTO), “design patents may be granted to anyone who invents a new, original, and ornamental design for an article of manufacture”. In short, this means that design patents cover exactly what is shown in the drawings, nothing more.

Like a utility patent, a design patent also lets you use the phrases patent pending and patent issued on all business-related material. Once you have been granted a design patent, you are then able to secure rights for the next fourteen years. Another important thing to keep in mind is that design patents are relatively cheap to file and maintain, as compared to a utility patent.

A design patent, coupled with a utility patent, offers a range of IP protection on both the inner workings and exterior design of your product.

Consider Other Brand Protections

Patent protection is only one part of your IP strategy. A registered trademark will help protect your brand as well. A trademark is a word, phrase, symbol or design that identifies and distinguishes the source of the goods of one party from another—think along the lines of logo and tagline. A recognizable trademark can be extremely valuable for distinguishing your business from the competition.

Depending on the exact nature of your startup, a licensing agreement, copyright and/or trade secret protection could also be considered during your intellectual property planning and overall strategy. Speaking to a Patent Attorney early-on will let you discuss your options, weigh the benefits and build a custom strategy for your startup.

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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.

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FAQ: The Basics of Intellectual Property and Manufacturing

intellectual property and manufacturingFirst-time entrepreneurs, and even seasoned entrepreneurs, have questions when it comes to protecting their intellectual property (IP) and moving forward with manufacturing. No two products are alike; therefore, a custom-tailored strategy is necessary when it comes to navigating these two areas of product development.

On the IP side, a decision must be made about what type of patent (design patent or utility patent) makes sense for the invention and budget. On the manufacturing side, everything about the design, even the smallest details, must be accounted for when selecting materials and where to manufacture the product. Having insight and answers early-on in the startup journey helps entrepreneurs understand the full spectrum of what it takes to bring a product to market.

Below we delve into the top three questions we frequently receive related to IP and manufacturing.

Do I need a patent to start my design?

You don’t necessarily need a patent to start the design phase of product development. Often, the design phase is done in parallel with the patent creation process and filing.

Drawings from the design are included as part of the patent application and can be used as attachments to your application. It is recommended to at least file for a Provisional Patent prior to disclosing any information about the product such as designs, prototypes, and specifications to outside parties. You will also want to have your patent in the Patent Pending stage before moving forward with any manufacturing or marketing initiatives.

How will you keep my intellectual property confidential?

Ideas are a “dime a dozen”, but the real intellectual property (IP) is what gets developed, not the idea itself. Developing the functional aspect of the idea is the difficult part. All information is kept confidential and disclosed strictly on a need-to-know basis with the client’s approval.

What process will be used for production manufacturing?

Before entering the production manufacturing phase, several things will be conducted to determine the most cost effective and price friendly option.  Material, surface finish, quantity, and post processing are factors in deciding the appropriate process for production manufacturing.

*This is the second piece in a two-part series, view part one here, FAQ: The Basics of Product Development.

We are happy to answer any additional product development questions you have, please email us at info@3d-innovations.com

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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.

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Four Considerations Before Launching a Crowdfunding Campaign

Crowdfunding can help hardware startups launch not only a product, but an entire company. The power of “the crowd” is strong and can be a great asset for entrepreneurs. However, by now we have all heard of those crowdfunding campaigns that make headlines, for all the wrong reasons—Coolest Cooler and Pebble stand out, both raised a considerable of money, but stumbled when it came to production manufacturing and order shipment. In order to avoid issues early-on, there are a few considerations to take into account before you launch that crowdfunding campaign.

Evaluate Your IP Exposure

Is there a business out there with a similar product? If so, how is yours different? “Start by reviewing any patents marked on similar competitive products, product packaging or your competitors’ web sites. If your product is similar to a specific competitor’s, you can search patents by owner of record. You can also search on Google for any patent-infringement lawsuits related to the same or similar products/services. (Entrepreneur)”

Do your due diligence and research patents that are similar to your product. You can be liable for patent infringement whether you knew about the patent or not.

Consider trademark and copyright protection for your product and startup as well. It is better to have your logo, tag line, text and photographs protected, than to risk someone else using them without your permission.

Decide If A Patent Is Necessary

Securing and protecting the intellectual property (IP) rights to your invention is key to successful commercialization. As soon as you make your crowdfunding campaign public, you forfeit your right to obtain a utility patent on that product unless you have previously filed a patent application. Costs can be an issue when it comes to filing a utility patent, however a provisional patent application is cheaper and still protects your invention. A provisional patent application will allow you to keep your rights to a utility patent for 12 months while you decide the next move for your startup. You will also be able to use the coveted, “patent pending” term as you market your product.

A design patent is another option if the value of your product lays largely in its unique design. This design patent can block competitors from making an exact copy of your product, but it doesn’t block them from making a functionally equivalent product with a different appearance.

Build A Functional Prototype

A functional prototype is necessary when you are trying to get people excited about a new product. While people can indeed envision a product from a great description, there is no substitute for the actual thing. This prototype not only shows potential investors what your product can do, it is also necessary for the marketing material on your crowdfunding page.

Develop A Video

Let’s face it, you can’t have an exciting video unless you have a functional prototype. The video portion of your page is where you let your product shine. You want to demonstrate your product to potential customers and let them get a feel for what it has to offer. The more descriptive and creative your video is, the more people are going to get truly excited to contribute to your campaign and share your campaign with friends.

While there are many moving parts to a crowdfunding campaign, these four considerations should be thoroughly reviewed by your team to set yourself up for success right from the start.

 

Have questions related to product development? We are happy to help! Send us an e-mail at info@3d-innovations.com

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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.

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The Benefits of a Provisional Patent Application for Your Hardware Startup

patent IPA provisional patent application early-on can be very beneficial for a hardware startup if your business goal is to either license your invention or proceed with a patent filing. Before we delve into the benefits of filing a provisional application let’s first define what a “Provisional Patent Application” is—According to the USPTO it is, “A provisional application provides the means to establish an early effective filing date in a later filed nonprovisional patent application filed under 35 U.S.C. §111(a). It also allows the term ‘Patent Pending’ to be applied in connection with the description of the invention.”

It is important to note that a “provisional application for patent has a pendency lasting 12 months from the date the provisional application is filed. The 12-month pendency period cannot be extended. Therefore, an applicant who files a provisional application must file a corresponding nonprovisional application for patent (nonprovisional application) during the 12-month pendency period of the provisional application in order to benefit from the earlier filing of the provisional application.” Once you file a provisional application the countdown clock starts ticking and your next move must be decided within the 12 month period.

As with any patent application, your application needs to be as complete as possible to be truly beneficial—this means that you must describe and document all variations, alternatives and permutations to your invention in detail. The best way of obtaining this critical information is by turning your idea into a functional prototype. A prototype will allow you to hold the invention in your hands, and make any necessary modifications to your final design. 3D CAD renderings and simulations will also help define the limits of your invention.

Below we discuss the two main benefits of a provisional patent application for your hardware startup:

Your Invention is Legally Protected

In the early-stage of product development inventors understand the importance of confidentiality and protecting their idea. While a confidentiality agreement will suffice when talking about your idea with engineering firms and licensing firms, investors can be slightly weary of signing one—and this can make things very difficult if you are seeking outside funding.

“Investors get proposals from many people and if they sign a confidentiality agreement with you, and another who has a similar idea, that could lead to liability on their part where there was no liability present absent them signing an agreement. (IP Watchdog)” Thus, if you want to show someone your invention without any legal protection, the pros and cons must be heavily weighed. If you have a provisional patent application pending though, you have defined your invention and it has a legal filing date, which makes discussing the invention with outside parties much less risky.

The “Patent Pending” Terms Can Be Used

“Patent Pending” is a term that is not only legally beneficial, but it gives your invention and your startup credibility. You are creating “perceived ownership” while defining the details of your idea. An idea that has been turned into a tangible invention (i.e. with a functional prototype) is more valuable when discussing potential licensing agreements and funding with outside investors.

The earlier you file a provisional patent application, the quicker you limit your exposure and prevent others from cutting off your rights (i.e. by filing for a similar invention before you do). The “Patent Pending” term shows that you have established priority for the idea/invention.

Developing a product should be viewed as a marathon and not a sprint. Taking your time early in the product development process to protect your invention will be immensely beneficial for your hardware startup later on.

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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.

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When is the Best Time to Consult a Product Development Firm?

product development firmBuilding a hardware business from the ground up is challenging, however an experienced product development firm on your side can help you navigate the obstacles that arise along the way. A product development firm should be viewed as a long-term partner for your startup, and work with you to not only get your first product off the ground quickly and within budget, but your subsequent ones as well.

Partnering with a product development firm early in the product development cycle can expedite your time-to-market; however, there are at least three other times in which this partnership is invaluable to your startup.

Technical Expertise

Often times startups are in need of a technical expert to get their idea off the ground. Whether you are a software or hardware startup, the right expertise is necessary and often the difference between success and failure.

An expert with experience in the industry you are trying to navigate will be able to provide you with instrumental insight and get your startup headed in the right direction from the start. As Steve Jobs once stated, “It doesn’t make sense to hire smart people and then tell them what to do; we hire smart people so they can tell us what to do.” While a technical expert won’t tell you what to do, their insight will help you make better informed decisions.

Manufacturing Phase

Manufacturing a product is an expensive undertaking, and becomes even more expensive with each misstep. You need to be sure that your design meets manufacturing requirements and is cost efficient from the very beginning. When working with a product development firm, you can prepare early for this step with a product design centered around Design for Manufacturability.

Design for Manufacturability (DFM) is the process of being proactive during the product design phase by considering the manufacturing stage of product development at the start of the design cycle. Early consideration of the manufacturing phase shortens product development time, minimizes development costs and ensures a smooth transition into production.

At the heart of Design for Manufacturability is a group of design guidelines structured to help the designer reduce costs and manufacturing difficulty. The following is a brief list of these guidelines:

  • Reduce the number of total parts
  • Use of standard components
  • Design parts to be multi-functional
  • Design for ease of fabrication
  • Minimize assembly directions
  • Maximize compliance
Patent Preparation

The patent process is extremely regimented and your design documentation must adhere to strict guidelines. A product development firm can make certain that you have the necessary line drawings for the patent filing process. Often times product development professionals work directly with patent attorneys to ensure a streamlined and timely filing for your invention.

With the right partnerships in place, your startup can quickly realize its full potential and get your product into the hands of customers.

Have further questions about product development? Send them our way at info@3d-innovations.com

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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.

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How to Prepare for Your First Patent Attorney Meeting

Most hardware startups find themselves thinking about intellectual property early-on and wondering if it is truly necessary for their invention. If you are planning to manufacture your product abroad, considering a crowdfunding campaign, wanting to speak with potential investors or find yourself constantly worrying about someone copying your invention, then meeting with a patent attorney is a great idea. In many cases, having a design or utility patent will be beneficial for your startup in the long-run.

Below are a few tips on how to prepare for your initial meeting with a patent attorney. Keep in mind that the first meeting can be free—being adequately prepared means that you will be able to glean as much knowledge as possible from this meeting.

Prepare a brief description of your invention.

The key to this description is to be concise. What does your invention do? What are the main functionalities of your invention? This written summary if often called an “invention disclosure statement”, however it doesn’t need to be formal and can be written in any form. Keep it to a page or less in length, and even a paragraph or two will be sufficient.

Write your description so that someone unfamiliar with the product can get an idea of what it does and the technology behind it. Patent attorneys deal with a variety of technology, but don’t always have an extensive technical background, so you want to be able to bring them up to speed quickly on your specific invention.

Bring drawings or a prototype.

Seeing your invention is a quick and efficient way of describing your product to the patent attorney. A prototype allows the patent attorney to assess the product and understand the exact intricacies behind your invention. Depending on the exact nature of your product, a functional prototype might be just what you need for the meeting. However, line drawings or sketches of your product will also work for your initial meeting. These drawings don’t have to be formal, but they should be thorough.

Conduct your own patent search.

This can sound slightly counter-intuitive since you are meeting with a patent attorney, however you should to conduct your own patent search beforehand. Search patent databases such as www.google.com/patents or www.uspto.gov using keywords from your “invention disclosure statement”.

Print the patent search results.

From your patent research, print and bring the patents that are most similar to your idea. You can either print out the patent references or compose a list of them, so that they can be easily retrieved. This will provide a research starting point for the attorney as they conduct a more formal patent search.

We also suggest organizing the above information into a single file folder and include a business card. This way the attorney will have all of your invention information and contact information in one place.

Adequate preparation for this meeting ensures that you will get the most out of your initial meeting and hopefully gain a better understanding as to whether this route makes the most sense for your invention and stage of business.

Have additional questions about patents, prototypes or line drawings? Please send us an e-mail, info@3d-innovations.com

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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.

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The Complex Relationship of Innovation and Commercialization

Innovation and commercialization are similar yet vastly different.  You can have an abundance of ideas, but having the structured process in place to bring them to fruition is key. The path to commercialization is littered with potholes and roadblocks, but you don’t have to navigate them alone.

Often the process of moving a product idea out of the “idea” stage is challenging, so many inventors tend to discard the idea and move on. However, with the right resources and structure in place, you can get your idea off the ground and headed towards commercialization.

“It’s not about ideas. It’s about making ideas happen.” – Scott Belsky, co-founder of Behance.

Below are a few items to consider when developing the support structure for your business.
  1. Community Resources. Look around at your local community and see what resources are in place to help you develop your business idea. Depending on your idea you might be searching for a tech incubator, a business accelerator, mentoring, training programs or networking events. While many inventors dream of building a business in Silicon Valley, the truth is that your local community might be the best place for you to start.
  2. Service Providers. In line with community resources, your local tech incubator or accelerator will be able to put you in touch with professionals in your community. For example, product development experts, programmers, lawyers, CPAs etc. Incubators and accelerators will have knowledge and experience working with these service providers, and be able to guide you toward the ones that meet your specific business needs.
  3. Funding. Most startups need funding at one point. This assistance might come in the form of grants, venture capitalists, tax breaks or R&D funding. Research what type of funding makes the most sense for your business and your goals.
  4. Intellectual Property. Patent research should not be overlooked at the very early stages of forming your business. Before you get going and commit yourself to developing a product, you want to be sure that someone else does not hold the rights to it. (Take a look at how Herbavore, a startup client of ours, approached the entire patent process.)

Often times inventors and entrepreneurs are viewed as people who lock themselves away to develop an idea, but the truth of the matter is, it takes help from a wide range of people to get an idea on the road to commercialization. Don’t be afraid to reach out and ask for help. If you need a certain skill set that you don’t possess, find someone who does—asking for help might just be the thing that sets your idea on the path to success.

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Q&A with Rob Saito of Herbavore

We recently had the chance to talk with Rob Saito, Founder of Herbavore, along with Collin Kobayashi, 3D Innovations President and Chief 3D Officer, about the product development process and what it takes to design, protect and commercialize a product.

Product development with HerbavoreHerbavore is a recent graduate of the XLR8UH startup accelerator. XLR8UH is one of the first university investment programs in the nation, and is a nationally recognized program that educates, mentors, and invests in Hawaii’s top talent. Herbavore’s team was able to leverage the mentorship and industry expertise provided at the accelerator to design and refine their innovative horticultural hand tools.

Like most great startups, Herbavore grew out of a need—in this case, the need for better and less cumbersome gardening tools. Specifically, tools that would be comfortable for different hand sizes and that could accommodate both left and right-handed individuals. Herbavore’s patent pending tools aim to reshape the garden tool industry.

How did you initially approach the product design process?

(RS): Herbavore’s first prototype (homemade) was a great starting point in the design process. It was used as a baseline. This rough prototype was used as a building block for further iterations.

Prior to working with 3D Innovations we didn’t know about the manufacturing aspect of designing. We thought our designs were “ready to go”, but after consulting with Collin, we realized the designs needed to be modified further to meet manufacturing requirements, especially related to injection molding.  While working with 3D Innovations we learned more in-depth about the manufacturing process such as over-molding, which types of molds to use for cost effectiveness, and material capabilities.

(CK): Using Design for Manufacturing (DFM) early in the process creates a much more streamlined design and eliminates the need to rework or change the design to conform to the manufacturing method being planned.  It also allows the client to understand the limits of what can be designed versus what features are critical to the function of the parts. Discussing these options and designing for DFM early in the process allows all team members to be aware of what is necessary to accomplish a functional and manufacturable design.

The patent filing process can be challenging, how have you prepared for this step?

(RS): The initial drawings for our first two provisional patents were made using AutoCAD software. Our team’s strengths are not in mechanical engineering, so we did the best we could. However, we felt these initial drawings did not do our invention justice. We are currently in the process of filing a non-provisional patent, and the line drawings that 3D Innovations has made are top notch. They not only accurately depict our invention in a professional manner, but also will make obtaining a patent easier as these professionally made drawings are sure to impress the patent examiner.

(CK): Most patent applications contain “line drawings” that depict the claims of the patent.  Using professional drawings as opposed to ones that are hand drawn or created using other methods may cause issues when the application is reviewed by the patent office because particular features may not be present or not depicted correctly. Using drawings from the actual designs provide many benefits which include creating section views to show internal features, having all views created to the same scale, and having drawing views automatically update when changes to the design are made. Great control of the output of drawings can be managed when the patent drawings are created professionally.

How have you familiarized yourself with the entire patent process?

(RS): I learned a lot of things about the patent process consulting with IP attorneys, reading, and conducting a patent search of over 300 patents.

(CK): The patent application is very involved and requires a tremendous amount of research of prior art and adjusting the claims of the invention so that the design is unique.

Launching a startup is a team process, how has your team assisted in the development of Herbavore’s product design?

(RS): Input was received from team members throughout the design process. Based on our team members’ experiences and feedback coupled with customer discovery, decisions were then made. Collaboration between team members greatly aided this process.

(CK): It is critical to have all team members be active in the design process. Having everyone on board and in agreement with the design direction will make for a more efficient design process and reduces the amount of rework and wait time, getting to the prototype and manufacturing stages faster. Collaboration among all team members is paramount to ensure the product gets to market in the shortest amount of time possible.

What is one piece of advice you would give entrepreneurs just starting the product development process?

(RS): One piece of advice I would give to entrepreneurs just starting the product development process would be, “to enjoy it with others.” From the beginning to the end.  The importance of achieving an end goal or final product is very important, but more importantly is all the knowledge and networks that were created along the way. Product development, especially hardware, can have a long pipeline, so if you aren’t passionate about what you are doing it will take a toll.  Yes, it is a lot of work and at times can be a headache, but so personally fulfilling at the same time. You are creating something never seen before or a better mousetrap that will improve people’s lives. Enjoy the product development process with your team, customers, and investors.

(CK): Start by making sure team members have capabilities required for the company to succeed.  Fill in gaps by seeking external expertise when needed. Develop partnerships with companies that can add value to your company and/or internal skill sets.

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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.

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Hardware Startups: Can I Patent My Invention?

August 29, 2016
3D Innovations

IP_patentA patent for your invention is useful, in that it gives you exclusive rights to the idea/product (for twenty years), allows you to license the invention and provides a strong market position. However, to obtain a patent your invention must meet certain criteria. Here are a few important questions to ask yourself in determining whether your invention is patentable.

  1. Did you invent it? A patent can only be applied for by the actual inventor or co-inventor. If you were not the inventor, but contributed financially, you will not be able to patent the product on your own. If the inventor was employed by another person or company to develop the invention, the patent will still be issued under the inventor’s name. However, ownership of the patent will be with the employer.
  2. Is your invention useful? Under U.S. law the invention must be “useful” to be eligible for protection. To meet this requirement the product must provide some benefit and is capable of use. It is important to note that most inventions meet this criteria.
  3. Is your invention “non-obvious”? If your product is already common knowledge in its field, then it would not meet this requirement. This determination is made by deciding whether the invention sought to be patented would have been obvious “to a person having ordinary skill in the art to which the claimed invention pertains”. Determination of whether a particular change or improvement is “obvious” is one of the most difficult determinations in patent law.
  4. Does it fall under a patentable category? Patents are available for processes, machines, articles of manufacture, and improvements to any of those classes. If your idea is in regards to laws of nature, physical phenomena, abstract ideas or non-useful objects, it will not be eligible for a patent.
  5. Has your invention been disclosed to the public? If so, your invention will not be patentable. This requirement states that your idea must be “new” and not discussed publicly prior to the date of the filing. If you invention has been made available for public use or disclosed in a prior patent application it will not be eligible for a patent.

Have additional questions regarding the patent process? We highly recommend a visit to the USPTO website. We are also able to help answer any questions you may have, please e-mail them to info@3d-innovations.com

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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.

Startup Connector is a Manufacturing Accelerator helping companies commercialize—turning ideas into products.

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Intellectual Property: Should You Consider A Licensing Business Model?

June 2, 2016
3D Innovations

ip-3d-printing-innovations-100In our Case Study blog post last week, Transitioning From Idea To Manufacturable Product, we discussed the ways in which we helped a client secure a licensing agreement. For many inventors a licensing agreement is often a great option since it lets them develop a product, but then puts the expenses associated with commercialization on a more experienced manufacturer.

What is a licensing agreement?

With a licensing agreement, an inventor (the licensor) develops an invention and then protects that invention through a patent, copyright, trademark, or trade secret, and thus creates intellectual property (IP). The inventor—the owner of the intellectual property—then licenses the invention to a second party (the licensee) whose responsibility is to commercialize the invention. As compensation for allowing another party to use its intellectual property, the licensor will receive a royalty.

Licensing agreements are becoming more common than in the past and are open to more inventors. This has also increased the number of inventors approaching manufacturers and, thus, increased competition.

What are the benefits of a licensing agreement?

Below is a list of some of the main benefits of licensing your invention/IP.

  • The licensor (inventor) does not have to finance the commercialization process.
  • The licensor avoids the need to create and operate a company.
  • The innovation will most likely get to market faster because a larger, more experienced company is handling the commercialization.
  • The innovation may reach more markets if the licensee is a large, well-funded enterprise.
  • The licensor retains ownership of the intellectual property.

How do I evaluate a potential licensee?

When evaluating a potential licensee, you should focus on its ability to effectively commercialize your invention/IP. Often times that means considering companies that have a proven track record of marketing and selling products based on inventions similar to yours. Depending on the invention, the best way to commercialize it could also be to license it to a startup, a manufacturer, or a bunch of companies in separate territories.

Suggestions for securing a licensing agreement:

  1. Assess the complexity of our product. Is there a way to get a working version developed without extensive costs? 3D printing/additive manufacturing is a frequently used method to get a functional prototype ready because of its speed and the reduced costs associated with the technology.
  2. Identify manufacturers. Find out which manufacturers currently sell product lines to large retailers where you can see that your product would be a good fit.
  3. Create a functional prototype. Create a functional prototype of your product and pitch retail buyers. The goal is to get a commitment before you actually launch. You can possibly even offer them a few months of launch exclusivity. The mock-up of your packaging is also critically important. Your product must look as retail ready as possible.
  4. Setup a meeting with an IP attorney. The attorney will be able to go over the legal aspects of the licensing agreement with you and help come up with a plan that best suits your needs.
  5. Approach the identified manufacturers. If you want to get the attention of a manufacturer, before you even talk about your product, pitch the prospect your new customer, growing sales or the commitment from a major buyer. You’ll get an appointment, and your product has a better chance of moving to the front of the line in the new product development funnel.

Have additional questions about licensing agreements? We would be happy to help answer them, please e-mail info@3d-innovations.com

Articles Referenced:

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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.

Startup Connector is a Manufacturing Accelerator helping companies commercialize—turning ideas into products.

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