Category Archive for "Startup Connector"

Hardware Startups: Defining Your Niche Market

August 22, 2016
3D Innovations

Launching hardware startups, or any type of business for that matter, is a gamble—but defining and finding your niche market doesn’t have to be. Knowing your niche market is one way for hardware startups to quickly get their product into the hands of consumers and find success.

What is a niche market?

niche_market“A small but profitable segment of a market suitable for focused attention by a business. Market niches do not exist by themselves, but are created by identifying needs or wants that are not being addressed by competitors, and by offering products that satisfy them.” (Business Dictionary)

Developing a product that specifically targets a segment of the market that is not having their needs met is a great way to scale a business quickly. The competition is low and the barriers to entry are minimal, which is an ideal landscape for launching a hardware startup.

Defining a Niche Market

Defining your niche market means that you need to have a deep understanding of both your product and the consumers you are marketing your product towards. Below are a few ideas on how to define a niche market for your hardware startup.

  • Define The Gap. What is missing and how will your product address it? Identify “the gap”, or problem, in an existing larger market that you aim to solve.
  • Understand Your Ideal Customer. With whom do you want to do business? Be as specific as you can. Create a “wish list” and narrow your ideal customer down as much as possible. For example, a small niche would be: customers located in Northern California, which make $60,000+ a year and are avid outdoor biking enthusiasts. This focus will help you develop your product and find your target market.
  • Focus. Clarify the product that you want to develop and sell. Have a clear understanding of your product and how it meets the needs of your ideal consumer. For example, you don’t want to say that you are going to design a GoPro accessory; instead you can say that you want to sell a GoPro accessory that easily attaches to a baseball hat.
  • Identify Your Strengths. What sets your hardware startup apart? Three factors to consider, what makes your startup unique, identifiable and is it scalable? You should be able to apply these three characteristics to both your startup and your buyer personas. While your business might be starting out in a small niche, having a product that is scalable will translate into long-term growth and success.

Once you have a clear understanding of the niche market you are aiming your product towards, take time to test this market and be ready to re-evaluate if necessary. In the end, having a firm understanding of your niche market will mean that your startup is taking a calculated risk, and not just a gamble.

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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.

Startup Connector is a Manufacturing Accelerator helping companies commercialize—turning ideas into products.

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Lean Startup Principles for Hardware Entrepreneurs

August 8, 2016
3D Innovations

The Lean Startup methodology is a principled approach to new product development that can be applied to startups and corporations alike. While the Lean Startup approach is most often attributed to technology startups, it can be used by businesses of all kinds and at all stages of growth. The five principles of the Lean Startup guide you through the product development process while maximizing business acceleration.

The Five Lean Startup Principles:

  1. Entrepreneurs are Everywhere
  2. Entrepreneurship is Management
  3. Validated Learning
  4. Innovation Accounting
  5. Build-Measure-Learn

At the core of these principles are three goals: eliminate uncertainty, work smarter and continuously validate learning.

Eliminate Uncertainty

By eliminating uncertainty as well as a “just do it” mentality, you are able to take a measured approach to product development. Creating tools that constantly and accurately test your vision provide your startup with the necessary insight to know when to pivot or move forward.

Work Smarter

lean startupInstead of asking yourself, “Can this product be built?” the lean methodology asks you to take a step back and instead ask, “Should this product be built?” By changing your mindset in this manner you are asking the question, “Can we build a sustainable business around this product?”

Gathering the data to answer these questions will connect you with early-adopters. With each prototype, you are able to test your product with these customers and garner feedback. By the time you are ready to begin distribution, you will already have established customers in place. By working smarter, you save business resources, set a methodology around product development and ultimately eliminate uncertainty.

Validated Learning

Embracing validated learning shrinks the product development process and can save a significant amount of time and money for your startup. Validated learning stems back to the idea of finding your early-adopters and target market early on. When you have open communication with this audience you are able to rapidly adapt changes that they value.

Too many startups begin with an idea for a product that they think people want without actually asking their target customers if they would use it, and more importantly, purchase it. Speaking to prospective customers is critical and can often mean success or failure for a startup. Congruent with the validated learning concept, is the development of a Minimum Viable Product (MVP).

What is a Minimum Viable Product?

“The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning with the least effort.”

The core principle of the Lean Startup method is the build-measure-learn feedback loop. The first step in this process is to establish the problem that needs to be solved. Once the problem is established, an MVP is developed to find a solution as quickly as possible. At this stage, time is of the essence. Once an MVP is established, you then work to fine tune it with measured metrics and customer feedback. When the measurement and learning aspects of the feedback loop are done correctly, your team will be able to decide if the startup is moving in the right direction or if a course correction is necessary. All successful startup processes should be geared to accelerate this build-measure-learn feedback loop.

The Lean Startup Principles have been shown time and again to speed up product development and successfully launch products into the marketplace. While this business methodology has been embraced by technology startups, hardware entrepreneurs are seeing its benefits and incorporating it into their own businesses as well.

Have questions about the Lean Startup methodology or the product development process? Contact us, info@3d-innovations.com

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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.

Startup Connector is a Manufacturing Accelerator helping companies commercialize—turning ideas into products.

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Product Design: What Does It Take To Develop A Successful Product?

August 3, 2016
3D Innovations

Product design is where engineering and art intersect—combining vision with creativity to develop a product that is both functional and aesthetically pleasing. Designing a product is one thing, but designing a successful product is quite another. A designer must consider both the functional aspects of the product while keeping the consumer’s interest at the forefront—and these two concepts may not always coincide. While the product design process is rife with challenges, having an experienced team in place will help you navigate these obstacles. Before you dive into the product design process, here are five questions to ask yourself.

  1. What real-world problem is my product solving?

    Products find success because they solve an existing real-world problem experienced by many. Offering people a solution to a problem that consumers are already aware of is key. (If you have to convince your target market that they have a problem, you will face an uphill battle when it comes time to market and sell your product.) After you have identified the real-world problem you are aiming to solve, expand from there with the goal of addressing it.

  2. What is the primary function of my product?

    Asking yourself this question will help layout your priorities early in the design process. In essence, it is a mission statement for your design team. All engineering and design decisions should keep this function in mind and make it a priority throughout the entire product development process.

  3. Is every aspect of the design useful?

    Too many features will get in the way and take away from your product’s intended functionality. If you focus on features over functionality it will be easy to get bogged down with too many bells and whistles. This will undoubtedly slow down product development while diminishing your product’s focus. It is best to start with the basics from the onset and then add components as the design progresses.

  4. Is the design of my product intuitive?

    Consumers crave simplicity—products with sleek designs, clean lines and that are easy to navigate. If your product proves to be too complicated or frustrating, consumers will quickly switch to your competitor. When you are working on the design, always approach it from an “outsider’s” perspective to determine if the design is becoming too cumbersome.

  5. What is my competitive edge over the competition?

    Be innovative. Truly innovative products revolutionize industries and quickly surpass the competition. As with any business, you have to know your competitive advantage and be able to articulate it quickly and concisely. Think of this as your “elevator pitch” and intertwine it into all facets of your design and product marketing.

Having the answers to these questions will not only keep your design on track but will also help clarify the product for your entire team.

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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.

Startup Connector is a Manufacturing Accelerator helping companies commercialize—turning ideas into products.

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Enhance Sales & Experience with Quality Package Design

July 6, 2016
3D Innovations

packageDesigning products that fly off store shelves is the universal goal during a product launch. The validation and fulfillment that comes with a successful product launch is what drives entrepreneurs. One of the first interactions a customer has with your product is on the shelf at the store. The package design is what catches their eye, motivates them to stop and look at your product and ultimately helps makes the final purchasing decision.

In order to optimize your product’s package design there are a few items to consider:

  • Material Durability. The material you would like to use and the material that makes the most sense for your product may not always align—costs and durability are two of the main reasons for the disconnect. You want to pick a material that can withstand shipping, stocking and being dropped (as this is inevitable). Design the packaging to help your product withstand the transportation process and any bumps it may receive along the way before reaching your customers.
  • Store Requirements. Most of the big-box retailers have package requirements that you must follow in order to get your product onto their shelves. Take the time to understand these guidelines and invest in shipping certifications when necessary (i.e. ISTA Certification).
  • Develop Your Product’s Message. Being clear and concise with your overall message will help reduce the quantity of materials in your packaging and ultimately reduce overhead. Within a 30 second glance at your product, what do you want consumers to learn? Consumers are inundated with messages as they walk down an aisle and you want to make yours memorable. You need to be both efficient in your use of materials, and in your package design communication.
  • Security. Deter in-store theft with a secure package design. If your product is easily stolen it will hinder your bottom line and could also get your inventory shipped back to you. Theft-proof packaging should be at the forefront of your design.

At the end of the day, you want to always keep the consumer in mind when going through the product development process and designing your packaging. This first interaction with your product can either enhance their initial experience or frustrate them from the onset. As the saying goes, you only have one chance to make a great first impression. Your overall package design should look good on store shelves, encourage sales and provide a positive experience for both the customer and retailer.

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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.

Startup Connector is a Manufacturing Accelerator helping companies commercialize—turning ideas into products.

Subscribe to the 3D Innovations newsletter on our Facebook page!

Connect with us on TwitterFacebook & LinkedIn today

Validate Your Product Idea Early-On With Quality Feedback

May 11, 2016
3D Innovations

1lightbulbWe are a nation of makers and find profound satisfaction when we successfully bring a product to market. Nothing brings this to light more than a quick glance at U.S. Patent Statistics. In 1963 there were 85,869 utility patent applications, compared to 2015 in which the U.S. Patent Office reviewed 589,410 utility patent applications—an increase of over 580%.

While the number of applications for patents in the United States shot through the roof, the number of patents granted is usually about half of the total submitted in a given year. But the point is: more and more people are making stuff. Knowing that more people are trying their hand at inventing then begs the questions:

  • How many of these patents became profitable businesses?
  • How many inventors and makers are sustaining themselves with their products?
  • Are these patents leading to cutting-edge technologies in the marketplace?

The reality is that innovation is hard. Transitioning from a minimal viable product to a functional prototype and finally a manufacturable product takes both time and money—and a big dose of determination. The product development process is a marathon, not a sprint. Can you image spending weeks, months or years perfecting a design and having it manufactured, only to see if fail after its launch? The best way to avoid this type of failure is to prepare yourself early-on and have your idea validated by your target market.

Suggestions on obtaining feedback from your target market:

  • Develop a website around your product/startup, before you even launch, to build both excitement and solicit feedback from potential customers (a quick survey link will do the trick).
  • Send out a survey (electronically or hardcopy, depending on your target market) to those interested in your product and ask about features they would find beneficial, ask about design elements and importantly ask at what price they would purchase your product.
  • If your product is easy to manufacture in small batches, make a few and hand them out to target market customers. Then hold a customer feedback session in which you obtain their feedback on the design and functionality of the product.

The information gleaned from this customer feedback not only helps you design a better product, it helps you validate your idea and develop a product that people will actually purchase. By designing a product around your target market and features they value, inventors and startups can dramatically increase their rate of success.

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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.

Startup Connector is a Manufacturing Accelerator helping companies commercialize—turning ideas into products.

Subscribe to the 3D Innovations newsletter on our Facebook page!

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Product Design: An Innovation Focused Mindset

May 3, 2016
3D Innovations

innovation2Innovation is a buzzword that is thrown around quite a bit, and especially when it comes to product development. Every new consumer product or software startup is “innovative” or pushing the boundaries of “innovation”. While it is easy to get lost in all the noise, one thing remains true, individuals and businesses thrive on being innovative and succeed when they make innovation a top priority.

Three ways to incorporate an innovation mindset into your product design:

  1. Be open to collaboration. Each individual on your team has a unique skill set and a different way of approaching challenges. As an entrepreneur it can be hard to wavier from your initial design, but being open to suggestions and collaboration will only help throughout the product design process. As David Allen, a leading productivity consultant, has stated, “You can do anything – but not everything”.
  2. Do your research. Take time to thoroughly research and investigate—your competition, the industry niche, industry leaders, and feedback from potential consumers. The information gathered from your research will only enhance your product design. You want to be sure that your product will stand out among the competition and that it is exactly what consumers are looking for.
  3. Test ideas. Come up with an idea, test it out and refine it. No idea is going to be 100% perfect the first go around. It is going to take a few attempts to settle on a design that both you and future customers will love. Don’t be afraid to change direction, nothing is set in stone this early in the product development cycle.

The right innovation mindset will take your product design from idea to impact. You started this entrepreneurship journey to make a difference and change the marketplace—allow your mindset and designs to evolve to meet these goals.

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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.

Startup Connector is a Manufacturing Accelerator helping companies commercialize—turning ideas into products.

Subscribe to the 3D Innovations newsletter on our Facebook page!

Connect with us on TwitterFacebook & LinkedIn today

Prototyping Advice For Entrepreneurs

April 29, 2016
3D Innovations

The thrill of bringing an idea to life is what drives entrepreneurs, and really any business. Once you have a concept in mind, the next phase is to act on it. While acting on it is exhilarating, it also comes with inherent challenges as well as many, many questions.

We know that entrepreneurs have questions when it comes to building a prototype—so we sat down with our President and Chief 3D Officer, Collin Kobayashi, to discuss the prototyping process and get some expert advice on the subject.

(1) Question: What is your “rule of thumb” for entrepreneurs creating their first prototype?

Product Design and Development | 3D Prototyping(1) C. Kobayashi: The application of the prototype may vary depending on its usage. Many times creating a conceptual prototype or something that conveys a proof of concept is the first step in leading towards a full product development plan. What is typically required is a minimum viable product (MVP) to demonstrate the functionality of the product. Because it is the very basic level of a prototype, it may not necessarily undergo a full industrial design, but rather a quick and simple design that demonstrates the capability and function.

(2) Question: What is the number one issue you see entrepreneurs run into when developing a prototype?

(2) C. Kobayashi: The most typical issue is not developing a prototype that is manufacturable. Once they are past the “MVP” stage and ready to create a more robust design, they fail to account for DFM (Design For Manufacturing) principles which will cause major setbacks if not accounted for. The second issue that arises is that many entrepreneurs starting out don’t do enough testing or ask for customer feedback. This is a crucial step in the development process, which gets overlooked, because the entrepreneur feels that their approach is best.

(3) Question: Do entrepreneurs often come to you with an idea, and you build a prototype together, or a homemade prototype?

(3) C. Kobayashi: Ideas come in many shapes and forms, literally. Some entrepreneurs have built their own rough prototypes to try and convey their ideas while others only have sketches and renderings that depict what they want built. There are many ways to achieve what is required, but it is always best to discuss the details with your particular design company. Contact us here if you would like to discuss what types of options are available.

(4) Question: While 3D printing is a good tool for prototyping, are there any other tools that you recommend?

(4) C. Kobayashi: Parts can be made using many different methods such as 3D Printing, Molding, CNC machining, vacuum forming, etc. The process that is used will be based on the requirements of the customer and the applications in which the prototypes will be used. In some cases, parts need to be injection molded so that they can be used for compliance testing and pre-production use.

If you have additional questions, please head on over to our FAQ page or send us an e-mail at info@3d-innovations.com. We look forward to chatting!

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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.

Startup Connector is a Manufacturing Accelerator helping companies commercialize—turning ideas into products.

Subscribe to the 3D Innovations newsletter on our Facebook page!

Connect with us on TwitterFacebook & LinkedIn today

The True Cost of Bringing Your Hardware Product to Market

April 19, 2016
3D Innovations

costsUnderestimating the costs of bringing a product to market is a pitfall many entrepreneurs make. This one mistake can seriously derail a startup. Hardware products are notorious for being costly, so it is wise to estimate your costs before jumping in. Technology innovations, such as 3D printing, have helped lower some of the associated costs, but there are still others that many entrepreneurs aren’t aware of.

Below is a list of some of the major costs associated with launching a hardware product.

  • 3D Rendering & Prototyping. 3D rendering lets you design and accurately visualize the product before investing in an actual model. Once you have a final design, it is time to build a prototype. This is a critical step because it is here in which you test your design and make any necessary changes to its aesthetics or functionality. 3D printing has helped drive the costs down of prototypes, so this is one technology you may want to consider using. Keep in mind that prototyping costs vary depending on size, complexity and volume of part. (Estimated costs: $5,000-plus for design work and $500-plus for 3D printing iterations)
  • Certifications & Testing. Most products require some type of certification to be sold in various countries. (This is especially true if your product has an electronic component.) Entrepreneur has a list of certifications that could be required for your product (here). (Estimated cost: $10,000)
  • Intellectual Property. Patents allow you to secure all rights and claims to your invention. Filling a design patent is going to cost less than a utility patent, but the protection rights are also different. However, both types of patents let you use the coveted phrase, patent pending. It is always best to consult with a patent attorney to discuss the needs of your individual product. (Estimated costs: $2,000-plus)
  • The Retail Package. The retail package is integral and is in many ways the ‘face’ of your product. It must be both protective during shipping and help your product standout on a crowded shelf. (Estimated cost: $3,000-plus)
  • Manufacturing. This is likely going to be your largest expense, which means that finding and vetting manufacturers is to your advantage. While small batch runs are feasible with 3D printing, larger batches are going to require mass-manufacturing. Injection molding costs run high because of the expensive steel molds required. (Estimated costs: $40,000-plus)
  • Traditional business expenses. This category encompasses business licenses, product liability insurance, office space, warehousing fees and shipping costs, etc. (Estimated costs: $1,000-plus per month)

If your product has electronic components you are also going to want to factor in these additional costs.

  • Electronics Design. This is the heart and soul of your product. It is what makes your product go and what helps it stand out from the competition. From a design standpoint, this is going to be the most expensive step. It is important to find a design engineer that has experience related to your design needs and clearly understands your budgetary requirements. (Estimated cost: $10,000-plus)
  • Software. If your hardware product is going to require a microcontroller or microprocessor, some level of programming will be required. In addition, if your product needs to communicate with a smartphone, a mobile app may also be required. (Estimated costs: $5,000-plus)

Here is what our President & Chief 3D Officer, Collin Kobayashi, has to say about hardware development costs, “Costs fluctuate with the specifications and requirements of your individual product. For example, a product that connects via Bluetooth takes more engineering than a device that just displays LEDs. It is always best to consult with design and manufacturing experts to get a clear answer on what your specific development costs will be.”

These costs do add up and it is easy to see why so many startups have turned to crowdfunding for their inventions. While crowdfunding is a fantastic resource, you need to nail down all of the costs required to bring your product to market first. Too often entrepreneurs underestimate the costs of bringing their product to market, and even after a successful crowdfunding campaign, can’t deliver on their promise to customers.

The most obvious example of underestimating costs is the Coolest Cooler, which was wildly successful and raised more than $13 million on Kickstarter in 2014, but over a year later many backers still have not received their coolers. Only after the Kickstarter campaign ended and manufacturing began, did the founders realize they set the price tag too low for the coolers—this one mistake has quickly turned into a nightmare scenario for the startup and the customers that pre-ordered through Kickstarter.

While all of these costs can and will fluctuate based on your specific product needs. These estimates are provided to help give you an idea on how much each stage in the product development process will cost, so that you and your team can plan accordingly.

Have questions about bringing your product to market? Let’s chat! Send your questions our way, info@3d-inovations.com

If you are looking for assistance in launching a product, check out our manufacturing and commercialization accelerator, Startup Connector.

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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.

Startup Connector is a Manufacturing Accelerator helping companies commercialize—turning ideas into products.

Subscribe to the 3D Innovations newsletter on our Facebook page!

Connect with us on TwitterFacebook & LinkedIn today

Startup Connector: Hardware Is Hard—Don’t Let That Deter You

April 13, 2016
3D Innovations

It’s true, hardware is hard, but the reward you get from launching a successful product makes the journey well worth it. Inventors and entrepreneurs are always looking for ways to create something different that has a real impact on society. Their brains never stop, never rest. They are always evaluating ideas and questioning ‘facts’. You can easily glance around any home or office and see the inventions that pioneers have perfected, and how these products have been integrated into our everyday lives. It is this rush and feel of accomplishment, that fuels the makers and hardware startups of the world.

StartupConnectorlogoThe path to hardware success is often bumpy, full of roadblocks and unexpected turns along the way. Founders of Startup Connector, Collin Kobayashi and Bob Nakata, know all too well the challenges facing hardware startups. “What we’ve seen is that there are a lot of products being developed, and there are different points where the companies get off track—whether it’s not having the right technical expertise, or not having the right experience, or not knowing where to go,” Kobayashi said. “The main gap that we’ve seen is that these companies can get through testing and prototyping, but really get stuck on getting their data package ready for full-scale production. One of the biggest pitfalls hardware startups run into are testing and certification requirements.”

With all of the challenges facing hardware startups, it is good to have knowledgeable and experienced professionals at your fingertips. Why not make the path to hardware startup success a little easier? This was the driving thought behind Startup Connector, a Hawaii-based manufacturing and commercialization accelerator. “Our main objective is to work with hardware development companies, to get them ready for full scale manufacturing. Getting them through the whole product development cycle, beyond prototyping to mass production.”

Advances in technology and manufacturing methods are ushering in a new wave of opportunity for hardware startups. Investors are taking notice of the hardware revolution, and helping propel the movement forward. If you have been mulling over a product idea or searching for the “right time” to focus on product development, now is your time.

Ready to partner with manufacturing and commercialization experts for your next project? Startup Connector is now accepting applications. Apply today! Getting your application in early will let us connect with you and keep you informed of the upcoming start dates.

*All quotes are from the Bytemarks Café interview conducted November 2015.

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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.

Startup Connector is a Manufacturing Accelerator helping companies commercialize—turning ideas into products.

Subscribe to the 3D Innovations newsletter on our Facebook page!

Connect with us on TwitterFacebook & LinkedIn today

Innovation Is The Result Of Collaboration

April 7, 2016
3D Innovations

Over the centuries we have come to romanticize innovation as a spark of genius in one individualthe eureka moment—in which a solution to a real world problem is suddenly solved. This fallacy indirectly tells us that some people are innovative while others simply are not. However, this could not be further from the truth.

For instance, we all recognize Alexander Fleming as the brilliant mind behind penicillin—he stumbled across this miracle medicine and single handily created the field of antibiotics. In truth, the creation of penicillin took decades and the collaboration of many individuals. While Fleming did write about his finding in 1929, he did not have the skill set to study penicillin in any detail and turn it into a workable compound, Fleming was brilliant but he was not a trained chemist.

teamIn 1939, two chemists, Howard Florey and Ernst Chain came across Fleming’s paper and immediately understood the significance of his findings. They used their skill sets to product penicillin in quantity and began experimentation of it. Once they understood that this medicine could have a profound impact on society they needed to find a way to produce it in a massive quantitiesin steps the Rockefeller Foundation, which provided the necessary funding to develop methods in which it could be mass produced. In 1945, Fleming, Florey, and Chain received the Nobel Prize for medicine. So while, one man is often given sole credit in the history books for this great invention, it in fact, took the skill sets of many people to test the idea and bring it to market.

We started this post with the Fleming narrative to help alleviate the stress many entrepreneurs feelthat they have to come up with a magical business idea and execute it on their own. This is simply not true.

Building a team to help execute your idea is optimal. With a team you are imploring the talents and skill sets of many individuals. Not only do these skill sets help with execution, but they aid in the entire product development process. A team member might bring up a feature that you simply have not considered yet, or have an idea on how to broaden your market reach. Surrounding yourself with people of differing skill sets will greatly increase your chances for a successful product launch.

Collaboration is the ultimate competitive advantage for businesses in any stagestartups to multinational corporations. The individuals on your team each have a role to play in innovation, and by harnessing these talents, you will effectively build a stronger product and business.

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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.

Startup Connector is a Manufacturing Accelerator helping companies commercialize—turning ideas into products.

Subscribe to the 3D Innovations newsletter on our Facebook page!

Connect with us on TwitterFacebook & LinkedIn today