Product Design Beyond Plastic—Exploring Materials
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The Baby Toon – From Science Fair to Shark Tank
Image is from ABC Shark Tank
Our client, The Baby Toon, was featured on the Season 11 Premiere of Shark Tank and was able to successfully secure a deal with Lori Greiner. Inventor of The Baby Toon, Cassidy Crowley (age 10), and her family have been on this startup journey for three years now and watching it culminate with a deal on Shark Tank was certainly a highlight for them and us. We had a chance to talk with Cassidy and her mom, Lori, to discuss the entire experience and share their favorite memories with us.
From this entire startup journey, what valuable lesson did you walk away with?
Cassidy C.: I learned to just go for it because you never know unless you try! It was super exciting to go through the whole Shark Tank process. I know not many kids or adults get this opportunity in life so I am very thankful. It was fun to get to see behind the scenes of my favorite TV Show and meet the Sharks!
Lori C.: I learned how with the power of the internet, and Google, you could learn how to do and approach things you know absolutely nothing about! I also learned that your kids can inspire you to never give up! There were many times that I felt defeated and wanted to give up simply because we didn’t know how, had no experience, and didn’t have a friend we could ask to point us in the right direction. However, in those difficult times, it was the kids who said, “we can’t give up”. Their drive, perseverance, and determination to push through even when we didn’t know the answers is something I as a parent will always admire and remember. It really is because of them that we were able to take this journey from science fair to Shark Tank and I am so proud of their commitment to this.
What was your favorite part about being on Shark Tank?
Cassidy C.: My favorite part was showing The Baby Toon to these super successful Shark entrepreneurs.
Lori C.: Cassidy was amazing and handled herself with grace, energy and poise that I could never do at 10 years old or even now at 40! I’m so proud of her strength. I am proud of my other daughters for the never-ending positive support they gave their sister. They were right there every step of the way. We met the most wonderful people along the journey who became our friends and taught us so much.
During the product development process of The Baby Toon, do you have a favorite memory or experience?
Cassidy C.: I loved learning about 3D printing, how you could design on a computer and actually 3D print it! I liked going to Albany, NY at Extreme Molding because we got to see our mold and how silicone is made, injected into the mold, and see how the product comes out of the machine. I loved selling our product and sharing our story live with people at the Baby Expo and craft fairs. And finally Shark Tank, like I mentioned above, pitching to the Sharks then actually talking to Lori Greiner about The Baby Toon’s future.
Lori C.: Learning with my kids! You’re never too old to learn! Traveling to see a working US manufacturing company and bringing home the first suitcases of Baby Toons hot off the press! And of course, auditioning for Shark Tank, getting a call back, and actually making it to the Season Premiere! Really, who would have ever thought a little 7-year-old from Hawaii with a dream of sharing her school science project with the Sharks would be there, pitching The Baby Toon 3 years later. It was truly one of those just try and see what happens—and a memory we will all never forget. It was just so cool to see the Sharks right in front of us asking Cassidy questions and seeing how she would respond. There is a lot going on and lots of questions that are asked. She was fearless, it was so fun to watch.
Collin Kobayashi at 3D Innovations, LLC
The Baby Toon has been a truly special project to work on. From the start, Cassidy and her family have been eager to learn about all aspects of product development and open to ideas.
You are never too young or old to invent. If you have an idea or passion that you think can change the world, go for it! Many first-time entrepreneurs often think that they need to have all of the answers figured out before reaching out to us—you don’t. As a product development partner, we help guide you through each step of the product development process and help you connect with the right industry partners.
If you have questions about developing your product idea, send us an email at info@3d-innovations.com.
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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.
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3D Innovations LLC on Hawaii News Now — Sept. 24th
Update: Here is a link to the news segment that aired: 3D Innovations provides students with hands-on learning experience
President of 3D Innovations LLC, Collin Kobayashi, will sit down with Hawaii News Now to talk about the rapid growth of the 3D printing industry and how this industry is influencing major industries here in Hawaii and worldwide. The segment will air on Tuesday, September 24th at 7:20am HST.
What is 3D Printing?
3D printing is a technology that lets you create a physical object from a digital model. This technology originated in 1983 and since then has seen a steady rise in popularity. The original function of 3D printing technology, and still its most popular use today, was to rapidly create, develop and test product prototypes. One of the original terms for the technology was in fact, ‘rapid prototyping’. However, as the technology has evolved and matured, so has its name—today it’s most commonly referred to as 3D Printing and Additive Manufacturing.
The Benefits of 3D Printing
The benefits of 3D printing are numerous: speed, complexity, customization, personalization, simplified manufacturing and ease of access to name a few. For entrepreneurs, these benefits translate into faster product development and quicker product launches. For businesses, these benefits open a completely new way of imaging product designs, expanding product offerings and streamlining the manufacturing process.
The aerospace, automotive, manufacturing, robotics, medical and dental industries are the top industries helping to propel 3D printing forward. These industries have been able to successfully utilize the technology for end-use parts and in turn, have sped up the way they design, build and manufacture—saving companies significant time and money. According to the industry leading Wohler’s Report, the 3D printing industry is forecasted at $15.8 billion for 2020. The forecast continues to climb to $23.9 billion in 2022, and $35.6 billion in 2024.
3D Printing in the Classroom
While 3D printing is making its mark on startups and businesses, it has also found a niche in education. Schools are eager to bring this technology into the classroom as a way of providing hands-on learning experiences. The landscape of education, particularly STEM (science, technology, engineering and math) education, is shifting and 3D printing is at the forefront. By engaging students in hands-on learning, students are now designing and 3D printing their creative solutions to real world problems, bringing math to life and exploring subject matter in a new and innovative way.
Here at 3D Innovations LLC we utilize this technology frequently throughout the product development process and in our 3D Academy workshops. Head on over to our website to see the various ways we are able to help entrepreneurs, in Hawaii and beyond, develop and launch their startups.
Below is the full Press Release from 3D Innovations LLC:
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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.
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The Baby Toon on Shark Tank Season 11 Premiere
Product Development of The Baby Toon
The Crowley family came to us with the idea for The Baby Toon. Their daughter, Cassidy (age 7), had come up with the idea and the design for the Honolulu District Science and Engineering Fair.
From Cassidy:
“I was instructed to identify a problem. When I went home, I noticed that my mom always got scared when my baby sister put the back of a long, hard, plastic spoon in her mouth. I didn’t want anything to happen to her and I didn’t like seeing my mom so worried, so I came up with… The Baby Toon!”
We worked with the Crowley family on finding the optimal design for The Baby Toon, we used 3D printing to test prototypes and worked with their manufacturing partner on the molding. The Baby Toon also holds a patent, in which we were able to assist as well.
The Baby Toon
The Baby Toon is a safer option for a baby spoon that eliminates the long sharp design of a traditional spoon. It is made of soft FDA grade silicone with rounded corners and edges (gentle on the baby’s gums) and it’s BPA/PPA free. Babies can also teethe on this soft spoon as well. The Baby Toon is easy for babies and parents to hold with a short neck that protects babies from choking. It also works great for big sisters or brothers to assist with feedings.
The Baby Toon on Shark Tank Season 11 Premiere
The Crowley family was notified recently that they would be on the Season Premiere of Shark Tank and below is their daughters’ reaction to the news!
3D Innovations Case Studies
Head on over to the Case Study section of our website to see a range of products where we have worked closely on many aspects of the product development and helped entrepreneurs launch their businesses.
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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.
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Connect with us on Twitter, Facebook & LinkedIn today.
3D Printing Heading Towards a More Sustainable Future
During the major 3D printing hype cycle of the mid 2010’s, 3D printing technology was being touted as a green technology that was on the cusp of revolutionizing the way we build products and conduct business. At the time there were green components to the technology, but as a whole, it could not necessarily be considered environmentally friendly. Fast forward a decade, and we now see the technology heading towards a more sustainable future through advancements.
3D Printing Plant-Based Plastics
Plastic pollution is a global problem. Microplastics can be found in nearly everything—from the food we eat to the deepest depths of the ocean. Plastic, specifically ABS (Acrylonitrile Butadiene Styrene), is a top material used in 3D printing; however, there has been a push to develop more environmentally friendly materials, such as PLA ((Polylactic Acid). “PLA is manufactured out of plant-based resources such as corn starch or sugar cane, making PLA much better for the environment because they are made from renewable resources.” (Fabbaloo)
“PLA plastics are more environmentally friendly. Unlike other thermoplastics that are petroleum-based, they are made from renewable resources such as corn starch, tapioca roots, or sugar cane. PLA is also much easier to print with compared to ABS; printing can be completed at higher speeds without a heat controlled surface or harmful emissions. Not only do they tend to have a smoother and more appealing appearance, but they can also be used for food packaging being that they are made from food-based materials. However, there are some major limitations to using PLA plastics. Primarily, they are less sturdy then ABS plastics and can become deformed from heat, making them unsuitable for high stress applications.” (Fabbaloo)
While the materials used in 3D printing aren’t 100% sustainable yet, there is an alternative that many people have turned to, filament recyclers. Whether you purchase a filament recycler or use a service, you are reducing waste and recycling materials that should not be in a landfill.
Decentralized Manufacturing
The concept of 3D printing is to produce a part on demand thus reducing shipping and warehouse costs. The aerospace industry has been successful in producing highly customized parts locally that can be used in airplanes. These customized parts often have highly specialized and complex designs that can reduce weight, thus lowering fuel consumption and greenhouse gases.
Many researchers think the capability to make such complicated parts, and resulting gains in energy efficiency, may offer the greatest environmental benefits from additive manufacturing. (Fast Company)
Manufacturing Material Waste
Traditional manufacturing methods take a piece of material and cutaway at it until the final product is formed—there is a great deal of waste that comes with subtractive manufacturing. On the other hand, additive manufacturing produces a product layer-by-layer until the final product is complete, leaving substantially less waste. Yes, large designs will require supports that will need to be cleared away in post-processing, but on average less waste is produced.
As the additive manufacturing industry continues to grow and mature, we suspect that new ways to reduce material waste will be of concern.
As consumers and businesses start focusing more on sustainability, we know that 3D printing materials and waste reducing methods will take center stage. While the technology is not currently a “green technology” with research and advancements it can certainly become more environmentally friendly.
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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.
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Combining 3D Manufacturing & Traditional Manufacturing for Success
Exploring 3D Manufacturing
Additive manufacturing, or 3D printing, is a manufacturing method that builds an object layer by layer, with each layer of material the object is closer to completion.
A CAD file feeds the 3D printing machine the information that it needs to create the object. “Depending on the technology, the 3D printer deposits material, selectively melts and fuses powder, or cures liquid photopolymer materials to create parts based on the CAM data. The 3D printed parts often require some form of cleaning and finishing to achieve their final properties and appearance before they’re ready to use.” (Formlabs) Currently, the most common materials used for additive manufacturing are plastics and metals. There are a range of other materials that have been developed, but are not as widely used (i.e. ceramics, wood and glass).
Additive manufacturing is ideal for a range of product development and manufacturing applications—prototyping, tooling, highly customized parts and short-run productions to name a few. 3D manufacturing technology excels when it comes to product design. Complex geometries offer a high degree of design freedom that traditional manufacturing methods just can’t reach.
Exploring Subtractive Manufacturing
“Subtractive manufacturing is an umbrella term for various controlled machining and material removal processes that start with solid blocks, bars, rods of plastic, metal, or other materials that are shaped by removing material through cutting, boring, drilling, and grinding. These processes are either performed manually or more commonly, driven by computer numerical control (CNC).” (Formlabs)
As with additive manufacturing, a CAD file is used to feed the design data to the manufacturing tool. These instructions tell the tool where to make cuts, holes and channels until the unnecessary material is chipped away and the object is complete.
Subtractive manufacturing is suitable for prototyping, tooling and end-use parts. This technology shines when it comes to high-volume production runs for end-use parts.
Manufacturing Your Product
Since these manufacturing methods are not mutually exclusive, they are often used together during the product development process.
Additive manufacturing is used to make initial prototypes and functional prototypes at a reduced cost with quick turnaround times. Small parts and complex geometries are not a problem for this technology.
In the final stages of product manufacturing, it makes sense to utilize subtractive manufacturing methods for large volume production runs. This technology is much faster when it comes to making large parts and end-use products.
“In manufacturing, subtractive and additive processes often complement each other in the production of tooling, jigs, fixtures, brackets, molds, and patterns. Manufacturers often use plastic 3D printed parts for fast, custom, low-volume, or replacement parts and opt for subtractive metal processes for higher volumes or parts that are subject to more extreme mechanical stress and strain.
Utilizing both additive and subtractive manufacturing results in a hybrid process. This allows product designers and manufacturers to combine the versatility and quick turnaround times of additive manufacturing with the strength of subtractively produced parts.” (Formlabs)
Today’s manufacturing landscape is much different than it was even five years ago, using both technologies during product development is often best practice.
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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.
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When it Comes to Product Design, Let Creativity Shine
There are many reasons that your product may shift during product design—it is not efficient for manufacturing, timing is off, it’s too difficult for customers to use, it doesn’t have a solid consumer base. There are numerous factors that can change a product, and that is okay. It is okay to end up with a product that is different than your original idea, because the goal is success. You want to launch a product that resonates with consumers and successfully launches your startup.
To harness your creativity and be open to where product design can take you. If you are working with a product development firm, be open to design ideas. There are new manufacturing methods and design technologies available today that might be just what your product needs to take it to that next level.
Two technologies that will help you during the product design phase are:
3D Design
3D design will give you a feel for your product before it is even in your hands. You will be able to see your product in 3D and test your design to validate it all before you have a physical object to hold.
3D Printing
3D printing technology allows you to design and develop a product that breaks the confines of traditional design. Complex designs that break traditional constraints are now manufacturable thanks to this innovative technology.
Depending on the size of your product, your first physical prototype might be 3D printed. This technology will let you design, refine and re-print your product until you land on a final design.
When it comes to product design, think outside the box—way outside the box. Don’t get in your own way and stifle your creativity. With the technology available today, you are able to let your design imagination run wild, and the craziest part is that what you imagine can actually be made.
Have additional product development questions? Send us an email, info@3d-innovations.com
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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.
Subscribe to the 3D Innovations newsletter on our Facebook page!
Connect with us on Twitter, Facebook & LinkedIn today.
3D Printing: Discover New Design Possibilities
If you are wondering if 3D printing could benefit your project or business, here are a few points to consider:
Do you have a complex product design?
One of the primary advantages of 3D printing is that you can break traditional manufacturing barriers with your product design. With 3D printing technology, complex geometries, internal features and built-in interlocking objects with no assembly required are all possible. With these additional design capabilities, additive manufacturing creates new product design opportunities.
Do you need a highly customized part?
Customization is the “sweet spot” for additive manufacturing. If you need a one-off customized part, 3D printing will most likely provide you with the quickest turnaround and best cost efficiency—depending on size of course.
Are you looking for small batch manufacturing?
3D printing isn’t quite at the mass manufacturing scale yet, but it can certainly help with small batch manufacturing. If you need just a few parts or pieces for a project, 3D printing can certainly be of assistance.
Are you at the prototyping phase of product development?
Additive manufacturing is an excellent option for initial prototypes. You can get a physical prototype in hours, refine the design and print again. It will take a few iterations to get it just how you are imagining it. Startups all over the globe are now turning towards additive manufacturing technology at various stages of product development—low cost and quick turnaround times make it ideal for budget-conscious hardware startups.
The additive manufacturing industry is continuing to grow and mature. Metal 3D printing, increased productivity and material selection are all areas that have seen rapid growth in recent years. Businesses of all sizes can benefit from the technology and take advantage of what it has to offer.
Have additional questions about 3D printing for your product or business? Please send us an email at info@3d-innovations.com and we are happy to answer your questions.
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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.
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Honolulu Mini Maker Faire — June 22, 2019
Our President, Collin Kobayashi, will be at our 3D Innovations booth answering your 3D printing, prototyping and product commercialization questions. This is a great chance to talk with Collin about the product development process and learn more about what it takes to bring a product to life.
What is a Maker Faire?
A Maker Faire is a gathering of fascinating, curious people who enjoy learning and who love sharing what they can do. From engineers to artists to scientists to crafters, Maker Faire is a venue for these “makers” to show hobbies, experiments, projects.
We call it the Greatest Show (& Tell) on Earth – a family-friendly showcase of invention, creativity, and resourcefulness.
Honolulu Mini Maker Faire Ticket Details
Tickets to the Honolulu Mini Maker Faire are FREE, however it is recommended that you go online and reserve your tickets beforehand. Your reserved tickets will speed up the registration process and help the event estimate attendance. (Reserve your ticket here.)
About 3D Innovations President Collin Kobayashi
WHAT I DO: I help companies in all industries bring new products to market, reduce prototyping costs, ensure requirements and quality are achieved, and develop manufacturing and go-to-market strategies.
WHY IT WORKS: I’ve spent almost 20 years in Design/Manufacturing sectors and understand the challenges and needs of companies doing R&D. Using our expertise in prototyping and manufacturing along with industry standard software and equipment, we will accelerate your development process and bring products to market faster.
HOW IT WORKS: The first step in the process is to schedule a consultation to discuss your project goals, objectives and challenges. Through this initial session, we will be able to outline a high-level strategy and plan for bringing your product to market. I’ll also make a professional recommendation for the next steps that should be taken to ensure you can take your product to market!
To learn more about the Honolulu Mini Maker Faire, head on over to the official website.
We look forward to seeing you there!
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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.
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Is 3D Printing Right for Your Project?
Are you building a prototype?
3D printing is an excellent option for initial prototypes. You can get a physical prototype in hours, refine the design and print again. It will take a few iterations to get it just how you are imagining it. Startups all over the globe are now turning towards additive manufacturing technology at various stages of product development—low cost and quick turnaround times make it ideal for budget conscious hardware startups.
Eventually you will want to build a functional prototype for design validation and testing, and additive manufacturing can help with this as well.
Do you have a complex design?
One of the primary advantages of 3D printing is that you can break traditional manufacturing barriers with your product design. With 3D printing technology, complex geometries, internal features and built-in interlocking objects with no assembly required are all possible. With these additional design capabilities, additive manufacturing creates new product design opportunities.
Do you need customer feedback?
Gathering customer feedback during the product development process is always a good idea. Show potential customers your product design, let them hold it, test it and then incorporate their feedback. Remember that the feedback is going to help you build the product customers want, so the design will most likely change a bit to accommodate customer needs. Additive manufacturing allows you to quickly print a visual prototype that you can show to your target market for feedback. You can quickly incorporate their feedback and print another prototype.
Are you looking for small batch manufacturing?
3D printing isn’t quite at the mass manufacturing scale yet, but it can certainly help with small batch manufacturing. If you need just a few parts or pieces for a project, 3D printing can certainly be of assistance.
Do you need a customized part?
Customization is the “sweet spot” for additive manufacturing. The automobile, aerospace and dental industries have been utilizing 3D printing’s customization ability for years now. If you need a one-off customized part, 3D printing will most likely provide you with the quickest turnaround and best cost efficiency—depending on size of course.
Additive manufacturing is constantly evolving and so are its capabilities. As design software advances and material selection increases, 3D printing will continue to shift the manufacturing landscape and prove that it is a very useful tool for professionals and makers alike.
Are you still not sure if 3D printing is right for your project? Go ahead and send us an email, info@3d-innovations.com so we can talk further about your design and manufacturing needs.
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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.
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Product Development Strategy: Launching Your Idea
The First Steps of Your Product Development Strategy
Write Your Goal Down
Write your goal down in one or two sentences. Keep it short and concise. Then post your goal somewhere where you will see it every day—whether it is at your office, your bathroom mirror, or as a reminder on your phone. Having it around will be a constant reminder of what you want to accomplish this year.
Find a Mentor
Business mentors are a great resource. You can bounce your product development strategy ideas off them and ask for advice when faced with obstacles. It will be even better if you can schedule a monthly meeting with your mentor to help keep you on track and pushing forward. Having a measurable goal and/or accomplishing a task before your next meeting will keep your startup moving ahead.
Start a Business Plan
There are many great business plan outlines online. Find one that fits your specific startup and start filling it out. Get all of your ideas, goals and ambitions out there on paper. You will see your plan start to solidify, and the plan will show you your strengths as well as your areas of weakness. Keep in mind that entrepreneurs aren’t great at every single aspect of business—and asking for help is normal, and extremely beneficial.
Build a Prototype
By now you have an idea, you have probably sketched the product design out a few times, possibly built a rough version out of items around your home and you are ready to get going on an actual prototype. Great!
Depending on your product, 3D printing is an excellent option for initial prototypes. You can get a physical prototype in hours, refine the design and print again. It will take a few iterations to get it just how you are imaging it. Startups all over the globe are now turning towards 3D printing technology at various stages of product development—low cost and quick turnaround times make it ideal for budget conscious hardware startups.
Eventually you will want to build a functional prototype, especially if you are going to move on to patent protection.
Gather Feedback
Take your prototype and start talking to friends, family and people you know to gather their thoughts on your product. In your business plan, you have outlined your target market, so try to find people that fit in this category. Remember that the feedback is going to help you build the product customers want, so the design will most likely change a bit to accommodate customer needs.
Here at 3D Innovations, no matter the stage of your business, we can help you meet your goals. Our team has a proven track record in all areas of product development and we work side-by-side with you throughout the entire design and manufacturing process. Peek at the Case Studies section of our website to see a few examples of the startups we have previously partnered with, and how they leveraged our design and manufacturing expertise to reduce time to market.
Have additional product development questions? Please send us an email at info@3d-innovations.com
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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.
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