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3D printing, also known as additive manufacturing, is one of the most buzzed about technologies of the past five years. The hype around the technology has certainly diminished since its fever pitch in 2014, in which Forbes published, “3-D Printing Is About To Change The World Forever”—and now the genuine potential of the technology is emerging. Certain industries have taken to the technology quicker than others and have been able to successfully implement it into their supply chain. Below we discuss three areas in which 3D printing technology really shines.
It’s no secret that customers are evolving and their preferences are changing. Where once customers were happy with the “Big Box” store approach, this mentality is starting to shift and customers are looking for more customizable products that meet their specific needs and preferences.
Customization is one of the major benefits of 3D printing. Companies are able to print one-of-a-kind products. One industry that has had great success implementing 3D printing for customization purposes is the designing of prosthetics. Companies and patients have found that they are able to create custom prosthetics at a fraction of the cost with the use of 3D modeling and 3D printing technology.
Like anything, traditional manufacturing has its limitations. Until recently certain designs could not be manufactured simply because they were deemed “not possible” or the expense was too exorbitant to be justifiable. However, 3D printing allows for greater design flexibility.
Biomimicry has grown in popularity among product designers and architects, however, these designs are usually manufacturing headaches. “The purpose of biomimicry is to learn from the way nature has optimized structures, designs and objects for maximum performance so that we can use them to create better solutions.” The curvature and delicate nature of the designs are very organic, which poses a challenge when it comes time for production. 3D printing has enabled designers to step out of the traditional way of designing and focus more on what makes the most sense for the product.
High variability, low demand products cannot be effectively served by traditional manufacturing methods. If you are a collector of any type of vintage item, then you understand the issues that arise if something breaks or you need to restore a piece. “3-D printing readily solves the challenge of manufacturing rare replacement parts, while also overcoming the obstacle of distribution: a plant exists wherever a printer does.”
Certain components cannot simply be bought, and this is where 3D printing comes into play. With a 3D digital design and a 3D printer, a piece that once was impossible to find can now be produced and put into use in record time.
3D printing technology has found its place in the business landscape. With the continued developments of the technology, it is poised to continue to grow and become even more valuable to businesses.
3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.
Building a hardware startup from the ground up is hard work—partnering with the right product development firm from the get-go is vital. Today it seems as though there are a plethora of product development firms out there, however not all are created equal. While you are doing your research and interviewing potential product development partners, here are four things to look for, and measure against.
You are going to want an experienced firm. Whether you need them for a single stage in the product development cycle or for the entirety of it, you need a firm that has in-depth experience. This experience means that they will be able to foresee potential issues and help remedy them before they become major problems for your startup. Also, don’t be afraid to reach out to past clients of theirs to ask about their experience with the firm as well.
Are you going into a niche industry? Search out a product development partner with experience in it. Not all firms can be an expert in every industry out there, we advise you to talk to your network and find a firm that has experience in your specific industry. This will not only assist you in the development of your product, but the additional knowledge brought to the table will help get you up to speed on the industry as a whole.
Find a product development firm with a large network and extensive “rolodex”. This network includes everything from Intellectual Property Attorneys to Public Relations Experts. Your startup is going to need assistance from a range of professionals as you work to get it off of the ground. Many first-time entrepreneurs quickly realize that they can’t do it all on their own, and need to bring other professionals on-board to keep things moving ahead.
Manufacturing a new hardware project can be a bumpy road. You are going to want, and need, a product development partner that has established relationships with manufacturers. Most product development firms have relationships with both local and international manufacturing companies, and can help you decide what direction will make the most sense for your business. Also, while the product development firm will have manufacturing partners, that doesn’t mean you are required to use them. If you have a manufacturer you feel will be a better fit, make sure your product development firm is willing to work outside their network.
Deciding on a product development firm to partner with is no small task. You are entrusting your idea and invention to another, and you want to be sure that it is going into the right hands. This crucial partnership during the early formative days, weeks, months of your hardware startup can make all the difference.
Have additional product development questions? Contact us at firstname.lastname@example.org
3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.
The manufacturing phase of product development poses unique hurdles, no matter if you are a first time hardware startup or you are a well-known corporation. Most recently and notably, Tesla Inc. CEO, Elon Musk, warned of the production challenges that still lie ahead for the Model 3. No company is immune to production challenges. Whether you have decided to manufacture locally or internationally, you are bound to face one or two hiccups before your product is ready to hit store shelves.
Before you dive into the manufacturing phase, we have compiled four of our top manufacturing and commercialization related articles for you. These articles touch on everything from “what to expect from a manufacturing partner” to “how to design for manufacturing from the start”.
“Developing a product is exhilarating, however when the time comes to start the manufacturing phase of the product development process, many entrepreneurs aren’t exactly sure where to begin. Here are some pieces of advice that every hardware startup should know about the manufacturing process.”
“Often times inventors and entrepreneurs are viewed as people who lock themselves away to develop an idea, but the truth of the matter is, it takes help from a wide range of people to get an idea on the road to commercialization. Don’t be afraid to reach out and ask for help. If you need a certain skill set that you don’t possess, find someone who does—asking for help might just be the thing that sets your idea on the path to success.”
“When you are working towards commercialization of a product, the goal is to be efficient, minimize costs and get your product onto store shelves quickly—Design for Manufacturability (DFM) works to do just this. With DFM you work out any potential issues before manufacturing planning which saves both time and resources.”
“When the time comes to manufacture your hardware product, having the right partner on your team makes all the difference. Speed, accuracy, reliability and open communication are all characteristics to look for when picking a contract manufacturer (CM). Building a supply chain from scratch is challenging and many hardware startups falter during this early-stage, however with the right information your startup doesn’t have to be one of them.”
“If you don’t manufacture a quality product, all you’ve got at the end is a bunch of expensive mistakes.”-Eliyahu M. Goldratt
Have additional questions about the manufacturing process? Send them our way, at email@example.com
3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.
Over the last five years hardware startups have found it easier to find their footing, reach customers and develop a product without “breaking the bank”. The transforming business landscape for hardware startups can be attributed to advances in technology. Where it once took thousands of dollars for a digital design and prototyping alone, today it can be completed at a fraction of the cost. Below are three technologies that have increased in usability and popularity, and in doing so, transformed the way startups are built.
3D digital designs are allowing startups the freedom of testing and design validation before building a prototype. While designing a product is a trial-and-error process, digital designs allow you to quickly navigate this stage and settle on a final design that meets both your customers’ needs and manufacturing requirements.
Digital designs speed up the product design process, and ensure a smooth transition into the manufacturing phase. With DFM (design for manufacturability) in mind you can design a product that will increase your manufacturing efficiency while saving you both time and money.
No list related to technology would be complete without the mention of 3D printing. This technology is the “golden boy” of engineering and product design at the moment—and rightfully so. This single technology has shifted supply chains, disrupted the traditional manufacturing process and has allowed startups the freedom of iteration at a reasonable cost.
What exactly is 3D printing? It is defined as, “the action or process of making a physical object from a three-dimensional digital model, typically by laying down many thin layers of a material in succession.” As the material selection continues to expand, so does the application use for additive manufacturing. 3D printing at one time was used specifically for prototyping, and while this is still where it is the most popular, it is moving into the manufacturing domain with short-run production.
Starting a business once required bootstrapping or venture capital investment; however, crowdfunding has changed all of this. A well designed product, coupled with a carefully curated crowdfunding campaign, can garnish unprecedented funding to launch your business. Kickstarter and Indiegogo have helped launch some of the most innovative startups.
Crowdfunding might not be the right fit for every startup or every product, but if your idea is a nice fit for this type of funding support, you could be looking at significant help in manufacturing and commercializing your product idea.
The cost prohibitive nature of starting a business has been on the decline and now more than ever, people with an innovative idea can make their product dream a reality.
“When you find an idea that you just can’t stop thinking about, that’s probably a good one to pursue.” — Josh James, Omniture CEO and co-founder
At its most simple level, the engineering discipline is about exploration and iteration—which are the two principles computer-aided design (CAD) is built upon. CAD has come a long way from the time when its primary use was to document finalized drawings. Where once CAD was a final step in the design process—today, it is a valuable first step. If you are not using CAD from the initial design stage, you are missing out on some of the most helpful aspects of the program.
When it comes to designing, iterations are both helpful and inevitable. How often does our first design actually become the final design? Many inventors have an idea of what they want their final product to look like, but often times this initial design idea has to be modified to account for usability and manufacturing. With 3D CAD you can explore a seemingly endless array of design options without the need of “starting from scratch” for each iteration.
Coming up with the best possible design of a product is a trial-and-error process. You try one approach, when it fails, you try a different approach, and so forth until you come up with the best possible design. The features many CAD programs have today allow you to quickly navigate this trial and error stage while honing in on a final design that will meet all needed specifications.
By using a 3D digital design process, we are able to create designs and validate them with up to 95% certainty that they will work before even building a prototype. -Collin Kobayashi, President & Chief 3D Officer of 3D Innovations
Two valuable CAD features are parametric design and direct modeling, as detailed below by Autodesk:
“Parametric modeling allows users to build intelligent and reactive sequences of geometries in which engineers gradually capture their design intent. In this case, intelligent and reactive means the capability to create geometric objects that react to each other and behave as they would in the real world, rather than just on a computer. So as you iterate and change your model, the software’s parametric modeling capability maintains consistent relationships between elements.”
“With direct modeling, you manipulate a model’s geometry by pushing, pulling or twisting it. This allows you to focus initially on creating geometry rather than thinking about building features, constraints and design intent into models. You add features and constraints when editing the model, so you don’t have to edit the interim model stages.”
3D CAD lets you get a real sense for the product you are developing. Not only does it speed up product development, but it brings ideas to life at the fraction of the cost of what it takes to prototype. By shifting CAD to the start of the design process, you are opening the door to an array of design possibilities.
Need assistance creating a 3D Digital Design for your product idea? Contact us! Email us at firstname.lastname@example.org or give us a call at 808.722.8667. We look forward to talking with you!
We recently had the chance to talk with Rob Saito, Founder of Herbavore, along with Collin Kobayashi, 3D Innovations President and Chief 3D Officer, about the product development process and what it takes to design, protect and commercialize a product.
Herbavore is a recent graduate of the XLR8UH startup accelerator. XLR8UH is one of the first university investment programs in the nation, and is a nationally recognized program that educates, mentors, and invests in Hawaii’s top talent. Herbavore’s team was able to leverage the mentorship and industry expertise provided at the accelerator to design and refine their innovative horticultural hand tools.
Like most great startups, Herbavore grew out of a need—in this case, the need for better and less cumbersome gardening tools. Specifically, tools that would be comfortable for different hand sizes and that could accommodate both left and right-handed individuals. Herbavore’s patent pending tools aim to reshape the garden tool industry.
(RS): Herbavore’s first prototype (homemade) was a great starting point in the design process. It was used as a baseline. This rough prototype was used as a building block for further iterations.
Prior to working with 3D Innovations we didn’t know about the manufacturing aspect of designing. We thought our designs were “ready to go”, but after consulting with Collin, we realized the designs needed to be modified further to meet manufacturing requirements, especially related to injection molding. While working with 3D Innovations we learned more in-depth about the manufacturing process such as over-molding, which types of molds to use for cost effectiveness, and material capabilities.
(CK): Using Design for Manufacturing (DFM) early in the process creates a much more streamlined design and eliminates the need to rework or change the design to conform to the manufacturing method being planned. It also allows the client to understand the limits of what can be designed versus what features are critical to the function of the parts. Discussing these options and designing for DFM early in the process allows all team members to be aware of what is necessary to accomplish a functional and manufacturable design.
(RS): The initial drawings for our first two provisional patents were made using AutoCAD software. Our team’s strengths are not in mechanical engineering, so we did the best we could. However, we felt these initial drawings did not do our invention justice. We are currently in the process of filing a non-provisional patent, and the line drawings that 3D Innovations has made are top notch. They not only accurately depict our invention in a professional manner, but also will make obtaining a patent easier as these professionally made drawings are sure to impress the patent examiner.
(CK): Most patent applications contain “line drawings” that depict the claims of the patent. Using professional drawings as opposed to ones that are hand drawn or created using other methods may cause issues when the application is reviewed by the patent office because particular features may not be present or not depicted correctly. Using drawings from the actual designs provide many benefits which include creating section views to show internal features, having all views created to the same scale, and having drawing views automatically update when changes to the design are made. Great control of the output of drawings can be managed when the patent drawings are created professionally.
(RS): I learned a lot of things about the patent process consulting with IP attorneys, reading, and conducting a patent search of over 300 patents.
(CK): The patent application is very involved and requires a tremendous amount of research of prior art and adjusting the claims of the invention so that the design is unique.
(RS): Input was received from team members throughout the design process. Based on our team members’ experiences and feedback coupled with customer discovery, decisions were then made. Collaboration between team members greatly aided this process.
(CK): It is critical to have all team members be active in the design process. Having everyone on board and in agreement with the design direction will make for a more efficient design process and reduces the amount of rework and wait time, getting to the prototype and manufacturing stages faster. Collaboration among all team members is paramount to ensure the product gets to market in the shortest amount of time possible.
(RS): One piece of advice I would give to entrepreneurs just starting the product development process would be, “to enjoy it with others.” From the beginning to the end. The importance of achieving an end goal or final product is very important, but more importantly is all the knowledge and networks that were created along the way. Product development, especially hardware, can have a long pipeline, so if you aren’t passionate about what you are doing it will take a toll. Yes, it is a lot of work and at times can be a headache, but so personally fulfilling at the same time. You are creating something never seen before or a better mousetrap that will improve people’s lives. Enjoy the product development process with your team, customers, and investors.
(CK): Start by making sure team members have capabilities required for the company to succeed. Fill in gaps by seeking external expertise when needed. Develop partnerships with companies that can add value to your company and/or internal skill sets.
There is a lot of pressure and hype put on hardware startups to be “first-to-market”, however being first isn’t going to be worth it if you have to rush product development. Being first to market does indeed garner attention and initial praise, which can boost your company early on. The problems arise when you are first-to-market but your product design is flawed.
Case in point, Blackberry dominated the smartphone market until Apple released the first iPhone in 2007. Before the release of the iPhone, Blackberry held the market share because it was the first company to create a smartphone that was, relatively, user-friendly. For Blackberry, being first-to-market gave the company a boost for eight years and they set the standard for smartphones, however, their lack of innovation and market complacency left the company vulnerable.
While Apple wasn’t the first-to-market, their innovative product design and focus on the customer allowed them to quickly take over a majority of the smartphone market. They took their time to develop and test their phone design before releasing it to the public—and the rest is history.
The road from initial concept idea to commercialization is not something that startups can afford to rush through. By rushing through this critical development period, you risk manufacturing and releasing a product that is flawed, and manufacturing a flawed product is an expensive error.
A quick overview of the product development process: After you work on your product idea, you want to then get a 3D digital design of your idea. With a digital design you can simulate certain factors and see how a final product would look. Once you have a 3D design ready to go, you then move on to prototyping. The prototyping stage can take a few iterations to get everything working to your specifications—this is where 3D printing really shines. Once you have a functional prototype and a design ready for manufacturing, you can then start down the road to manufacturing and commercialization.
Whether you are a startup getting ready to launch your first product or a company working on a new product line, the advice is the same: don’t rush product development. Use the product development stage to create a flawless design, even if that means you are not first-to-market. Being the best-to-market drives staying power, while being first-to-market with a flawed product can provide initial success, it often drives being first-to-exit.
Have additional questions about product development? Contact us at email@example.com
Setting realistic expectations for your hardware startup and your customer base is one of the keys to a successful product launch and long-term sustainability. Hardware startups typically falter when they over-promise and under-deliver—this can be on anything from features to shipping dates. Unrealistic expectations leave customers disappointed, and that is not the way build a successful business. By establishing attainable goals and giving consumers realistic expectations about your product, you set the stage for success.
Your customer base and product design are two main components that can make or break your startup. If you have a misstep on either in the early-stages, it is often a death sentence for a hardware startup. This is why honing in on your specific target market is necessary. Once you have a very narrow and specific target market, you can then match your product design to their specific needs and build your marketing message around what they can realistically expect from your product. Below are three ways in which you can communicate expectations for your product.
Narrow product scope. It is tempting to fill your product with a ton of features to make your customer happy. Our advice, don’t. Focus your product on doing one thing well and expand your feature-set on this. Finding this single feature to focus in on takes time, prototyping and testing.
Communicate benefits, not features. More often than not, customers want to know how your product will benefit them and don’t necessarily need to know the intricate details of how it all works. Through your marketing campaign, share with them the wonderful benefits that can be expected.
Iterate often for customer feedback. Small batches of units will let you get your product into the hands of your customers for testing and feedback. As your product changes, because it will during product development, don’t be afraid to share these changes with your test market to gauge their response.
When it comes to your hardware startup, setting realistic expectations internally is also a great idea. This will reduce stress for you and your team, so you can focus on what really matters. Below are two areas in which setting realistic goals and expectations is crucial.
Product development timeline. It’s no secret that product development takes time. Don’t try to force a product through the development cycle, only to find out after manufacturing that it is flawed. Take the time to get customer feedback often to reassure yourself, and others on board, that you are on the right path.
Manufacturing and shipping dates. Once you have a finalized design, you are off to manufacturing. This is a big leap, and is almost certain to be met with its own set of challenges. As we have seen with many Kickstarter campaigns (i.e. The Coolest Cooler), manufacturing delays lead to major headaches and frustrations, which translate into missed shipping dates. From the onset, set reasonable shipping date goals and share this openly with your pre-order customers.
Building a startup requires hard work, tenacity and open communication (internally and externally). The more honest you are with your customers about your product and business goals, the more responsive they will be to your brand.
Have additional hardware startup questions? We are happy to help! Send us an e-mail at firstname.lastname@example.org
Product development is a fluid process that is not truly complete until there is a manufactured product in your hands. However, the process of taking a great idea and translating that idea into a physical product is not as predictable as you might think. Below are three common product development myths:
While the stages of the development process are the same for each product—concept, prototype, manufacturing and final product—and its overall progression is predictable; the length of time in each stage of the product development cycle may differ drastically for each product. The entire process has a certain volatility to it—a single manufacturing requirement can send you right back into the prototype design phase of development.
“In the world of manufacturing physical objects, tasks are repetitive, activities are reasonably predictable, and the items being created can be in only one place at a time. In product development many tasks are unique, project requirements constantly change, and the output—thanks, in part, to the widespread use of advanced computer-aided design and simulation and the incorporation of software in physical products—is information, which can reside in multiple places at the same time.” (Harvard Business Review)
Developing the tooling for a design that has not been tested beforehand is expensive and can be a potentially fatal mistake for a startup. If a flaw is found in your design after the tooling has been made, it is extremely costly and time-consuming to go back and try to fix the tooling—and in most cases, you will need to have new tooling designed.
Without proper testing and simulation, your design is not ready for production. Taking the time to test all aspects of your design will ultimately save you time and resources.
It is a common belief that adding features creates value for customers and subtracting them destroys value. This attitude explains why even the simplest of products have become so inundated with unwanted features.
Startups and product designers that challenge this belief create products that are elegant in their simplicity. Designing for simplicity means that you must first understand two things—the problem you are solving and which features to hide or omit. “One company that has understood this is Apple. It is known for many things—innovative products, stylish designs, and savvy marketing—but perhaps its greatest strength is its ability to get to the heart of a problem.” (Harvard Business Review) By truly understanding the problem your customers are facing, your design can hone in on the perfect solution. As Leonardo da Vinci once said, “Simplicity is the ultimate sophistication.”
Have additional questions about the product development process or other product development myths? Contact us at email@example.com
Additive manufacturing (commonly referred to as 3D printing) technology is altering the business landscape and changing the way products are made. Before additive manufacturing was available to the masses, designing, prototyping and manufacturing a product took time and was considerably expensive—the cost prohibitive nature of the product development process left many startups in the dust. However, this technology has reduced both product development timelines and expenses, which means that kicking a hardware startup into high gear is not as challenging as it once was. Below are three ways 3D printing technology is bending traditional business rules—and helping startups succeed.
Ideas and products that were once seemingly impossible to produce, due to design constraints, are now finding life with 3D printing. New designs are taking on geometric shapes that have never been produced before and the possibilities are endless. Product designers now have the ability to design a product in the most efficient way possible, instead of focusing solely on meeting manufacturing constraints. Limitless design is now at your fingertips.
While additive manufacturing is changing many facets of business, prototyping is still where the technology is used most frequently. Entrepreneurs with a great product idea are now able to prototype their design in mere hours and at a low-cost. With the ability to build and validate an idea within such a short time period, the world of hardware startups is shifting. Hardware startups are gaining momentum and major investors are starting to take notice.
Additive manufacturing is pushing the boundaries of innovative product design, but the technology in itself is undergoing major innovations. Where plastics once dominated the 3D printing scene – ceramics, metals, bio materials and even food are now viable options. New desktop 3D printers with customized capabilities are being designed at a rapid rate, and many can even be found on crowdfunding sites. The at-home consumer 3D printing market has not lived up to the hype that surrounded it a few years back, but industrial scale additive manufacturing technology is taking off.
Entrepreneurs and hardware startups are finding that designing a product has never been as easy as it is today—thanks in part to 3D printing. With 3D printing poised to disrupt manufacturing in a big way, we can only imagine how it will continue to revolutionize the entire business landscape in the coming years.
Ready to prototype your product idea? Contact us at firstname.lastname@example.org to get started.