Posts Tagged "Product Development"

Intellectual property protection for startups during the manufacturing phase is necessary.

Intellectual Property Protection During Manufacturing

Intellectual property protection for a startup during manufacturing is necessary.Protecting intellectual property (IP) is important to any business, but especially so when you are launching a startup. Often your IP’s security can mean the difference between a viable business and a startup failure. That is why protecting your IP during the manufacturing phase of product development is critically important. Below we examine the IP security pros and cons of domestic v. international manufacturing for your hardware startup.

Domestic Manufacturing

When it comes to manufacturing your product in the U.S. there are many benefits, such as: ease of access, clear communication, fast fulfillment, reduced shipping fees and IP security.

When you hold a patent in the United States and decide to also manufacture here, you are guaranteed a certain level of security that your startup’s IP won’t be stolen. However, if for some reason this security breaks down, you have legal recourse for the damages.

International Manufacturing

When it comes to manufacturing your product abroad there are certain advantages that can make monetary sense for your startup: reduced costs, high-volume capacity and increased manufacturer partner options. However, IP protection is not one of the benefits.

If your invention is protected in the U.S. with a patent, trademark or copyright, these protections are not guaranteed overseas. Patenting an invention in the U.S. is not necessarily quick and it can be costly—the same goes for international patents. Often startups don’t have the funds to allocate to international patent protection. However, there are other ways to protect your IP in a foreign market.

  • Contractual Security

A well written and carefully constructed non-disclosure agreement (NDA) can protect IP from the onset. Clauses covering IP security can be included to establish clear ownership.

  • Implementing Security Measures

Restricting the number of individuals that have access to your product’s IP and conducting background checks on key personnel can help keep your IP safeguarded. Encrypting all digital files and communication that contain IP is another measure you can take to protect it.

  • Intellectual Property Insurance

You can transfer some of your IP risk by acquiring insurance. Intellectual Property Insurance typically protects against the significant legal costs that will need to be paid if an organization pursues its IP claims through the court system. It can cover both enforcing and defending claims. (Source: Trade Ready)

As President Lincoln once remarked, the patent system adds “the fuel of interest to the fire of genius.” IP rights, which include patents, trademarks, trade secrets and copyrights play an essential role in monetizing innovation. (Inc.)

Related articles of interest:

Have additional IP and manufacturing related questions? Send us an email at info@3d-innovations.com

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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.

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Join the 3D Innovations team at the Honolulu Mini Maker Faire

Honolulu Mini Maker Faire — June 22, 2019

Join the 3D Innovations team at the Honolulu Mini Maker FaireSave the date for the Honolulu Mini Maker Faire on June 22nd. The event will take place at the ‘Iolani School from 12pm to 5pm. This is a great family event and a chance to see what the local maker community is working on.

Our President, Collin Kobayashi, will be at our 3D Innovations booth answering your 3D printing, prototyping and product commercialization questions. This is a great chance to talk with Collin about the product development process and learn more about what it takes to bring a product to life.

What is a Maker Faire?

A Maker Faire is a gathering of fascinating, curious people who enjoy learning and who love sharing what they can do. From engineers to artists to scientists to crafters, Maker Faire is a venue for these “makers” to show hobbies, experiments, projects.

We call it the Greatest Show (& Tell) on Earth – a family-friendly showcase of invention, creativity, and resourcefulness.

Honolulu Mini Maker Faire Ticket Details

Tickets to the Honolulu Mini Maker Faire are FREE, however it is recommended that you go online and reserve your tickets beforehand. Your reserved tickets will speed up the registration process and help the event estimate attendance. (Reserve your ticket here.)

About 3D Innovations President Collin Kobayashi

WHAT I DO: I help companies in all industries bring new products to market, reduce prototyping costs, ensure requirements and quality are achieved, and develop manufacturing and go-to-market strategies.

WHY IT WORKS: I’ve spent almost 20 years in Design/Manufacturing sectors and understand the challenges and needs of companies doing R&D. Using our expertise in prototyping and manufacturing along with industry standard software and equipment, we will accelerate your development process and bring products to market faster.

HOW IT WORKS: The first step in the process is to schedule a consultation to discuss your project goals, objectives and challenges. Through this initial session, we will be able to outline a high-level strategy and plan for bringing your product to market. I’ll also make a professional recommendation for the next steps that should be taken to ensure you can take your product to market!

To learn more about the Honolulu Mini Maker Faire, head on over to the official website.

We look forward to seeing you there!

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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.

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A startup mindset is powerful for business, students and employees.

A ‘Startup Mindset’ is Advantageous

A startup mindset is powerful for business, students and employees.The startup mindset is a powerful thing. Being at the helm of a business is exhilarating—there are ups and downs but the uncertainty of it all can be quite exciting. For people with a startup mindset they find the unknown to be an exciting challenge. Often the conversation around the startup mindset is focused on how it pertains to entrepreneurs, however, this mindset can be applied to students, individuals starting a new job or those looking for a new perspective in their daily lives.

Key Elements of a Startup Mindset
Problem Solving Skills

Does uncertainty motivate you? Do you like to find creative solutions to a problem? Entrepreneurs look at uncertainty as though they have control of their future. They understand the problem they are facing and take control of solving it on their terms. Often this trait can come across as unshakable confidence. Solving a tough problem to them means they are in control of their future.

Healthy Curiosity

Children and students are great at asking ‘why?’, but as adults our constant curiosity can slowly diminish. The fear of the unknown can cause us to look for certainty in all situations. With a startup mindset our curiosity is reinvigorated. This mindset allows us to constantly ask questions and ultimately shake up entire industries by developing revolutionary ideas and businesses.

Upend the Status Quo

“That is just the way things are done” does not work with a startup mindset. Established wisdom does not mean that is how it must be done going forward. “Disruptive success comes from thinking in a different way than others have done, not just from following in their footsteps.” (Brainscape)

Take Risks

Starting a business is a risk—it is both a financial and time commitment risk. People with a startup mindset look at risk as an opportunity to create something bigger than themselves. No business is guaranteed success, and in many cases, failure is more likely. However, the challenge of launching and scaling a business is a risk worth taking for those with the right mindset.

Learn from Mistakes

Mistakes are part of being human, it is how we learn from them that sets us apart. Roadblocks during product development, manufacturing and product launches are all normal. How we decide to tackle these roadblocks is what matters. As we have all heard time and again, often we can learn more from failure than we can from success.

These are five elements of a startup mindset that you can take with you into any school, career or startup. The flexible, fast-moving and curiosity-driven mindset of the startup world can transform your approach to every aspect of your daily life.

Resources

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This is what inventors need to know about licensing agreements.

Licensing Agreement Basics for Startups

This is what inventors need to know about licensing agreements.For many inventors a licensing agreement is often a great option since it lets them develop a product, but then puts the expenses associated with commercialization on a more experienced manufacturer.

What is a licensing agreement?

A licensing agreement is a deal between the owner of a patent, brand, or trademark and someone who wants to use the patented or trademarked goods and services. (Upcounsel)

With a licensing agreement, an inventor (the licensor) develops an invention and then protects that invention through a patent, copyright, trademark, or trade secret, and thus creates intellectual property (IP). The inventor—the owner of the intellectual property—then licenses the invention to a second party (the licensee) whose responsibility is to commercialize the invention. As compensation for allowing another party to use its intellectual property, the licensor will receive a royalty.

There are many types of licensing agreements: trademark licensing, copyright licensing, patent licensing, software licensing and merchandise licensing. Intellectual property licensors use three main types of licensing agreements: exclusive license, non-exclusive license and sole license. (Read about each type on Upcounsel)

The Main Benefits of a Licensing Agreement

Globalization has made licensing agreements a very popular option for businesses and inventors. Often, licensing is a strategic way of entering international markets. A foreign company will obtain rights to produce and/or sell another company’s product in its home country.

Below is a list of the top benefits of licensing your invention/IP.

  • The licensor (inventor) does not have to finance the commercialization process.
  • The licensor avoids the need to create and operate a company.
  • The invention will most likely get to market faster because a larger, more experienced company is handling the manufacturing and commercialization.
  • The invention may reach more markets if the licensee is a large, well-funded enterprise.
  • The licensor retains ownership of the intellectual property.
  • It creates passive income for the licensor.

Overall, licensing agreements minimize risk for both parties involved. The licensor doesn’t have to setup a business and incur those additional expenses and the licensee doesn’t have to spend time on product development and testing.

Suggestions for Securing a Licensing Agreement
  • Assess the complexity of your product. Is there a way to get a working version developed without extensive costs? 3D printing/additive manufacturing is a frequently used method to get a functional prototype ready because of its speed and the reduced costs associated with the technology.
  • Identify manufacturers. Find out which manufacturers currently sell product lines to large retailers where you can see that your product would be a good fit.
  • Create a functional prototype. Create a functional prototype of your product and pitch retail buyers. The goal is to get a commitment before you actually launch. You can possibly even offer them a few months of launch exclusivity. The mock-up of your packaging is also critically important. Your product must look as retail ready as possible.
  • Setup a meeting with an IP attorney. The attorney will be able to go over the legal aspects of the licensing agreement with you and help come up with a plan that best suits your needs.
  • Approach the identified manufacturers. If you want to get the attention of a manufacturer, before you even talk about your product, pitch the prospect your new customer, growing sales or the commitment from a major buyer. You’ll get an appointment, and your product has a better chance of moving to the front of the line in the new product development funnel.

Read our Case Study that details how our team worked on turning a consumer product idea into a manufacturable product for licensing to a large international retailer.

Have additional questions about licensing agreements for inventors? Please send us an email at info@3d-innovations.com

Articles Referenced:

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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.

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A product development firm can help launch your startup.

How can a product development firm help me?

A product development firm can help design and launch your product idea.A product development firm should be your partner in this startup journey. Having a great product idea is exciting—executing that idea though can be a bit tricky since the road to product commercialization to fraught with obstacles. Often, startup founders turn to a product development firm to help make their idea a reality. Here we look at ways that a product development partner can help you beyond the design and prototyping phases.

Product Development Firm | A Partner from Idea to Commercialization

A product development firm should be by your side from idea to store shelves. Having a single team in place throughout the entire product development process means that there is less room for error and that you can count on consistency. A full-service product development firm is invested in the success of your product and wants to see it on in the hands of your customers just as much as you do.

Intellectual Property

Intellectual property is no longer a “should have”, in today’s globalized world it is a “must have”. A product development firm will be able to help you navigate the world of patents, trademarks and copyrights along with your IP attorney.

Line drawings are necessary for design and utility patents, and your product development partner can produce these for your patent application. Since product development firms work with a range of IP attorneys, they will also be able to help you connect with one that fits your specific product needs.

Licensing

When it comes to licensing, your product development partner will be able to provide the technical aspects of the design to interested partners as well as their manufacturers. Licensing a product requires strategy and know-how, and this is exactly what a firm will be able to provide.

Manufacturing

Manufacturing your hardware product is no small task. Whether you decide to manufacture at home or abroad, there are certain unavoidable challenges. A product development partner will help you navigate the manufacturing process and connect you with potential manufacturing partners.

With the assistance of a product development firm, you will be guided by knowledgeable experts throughout the entire development process. You can ask questions, share ideas and collaborate on all aspects of the product development process. A skilled product development firm will be able to guide you from design to manufacturing and beyond.

Now it’s time to get out there and meet potential product development partners. In this blog post we discuss what you can expect during your first product development meeting.

Have additional questions about product development? Send us an email at info@3d-innovations.com.

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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.

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Using hands-on egineering education to bridge the stem skills gap.

Engineering a Solution to the STEM Skills Gap

Using hands-on egineering education to bridge the stem skills gap.Global Engineer Day (April 3rd) was celebrated this past week—engineers from across the globe shared projects they have worked on and gave insight into the lives of professional engineers. This upcoming week it is “Hawaii World of Work Week”, our President & Chief 3D Officer, Collin Kobayashi, will be talking to students (Grades 6-12) about what it means to be a Product Development professional. These two events have us thinking about the engineering profession, the current skills gap and how we can help motivate students to get excited about the engineering field. We have been looking at past blog posts and thought that it would be a good idea to compile a list of some of our most popular STEM education posts for you.

Entrepreneurship Needs STEM Education

While the focus is on educating students around the four subjects—science, technology, engineering and math—the true value of these subject areas goes far beyond an engineering career or science major. STEM education provides a solid foundation for entrepreneurship.

The Changing Landscape of STEM Education

Where once lectures and standardized tests were the main ways to teach and test STEM knowledge, today’s teachers understand that there are better, more hands-on methods, of educating students around STEM subjects.

The way STEM education is being taught has fundamentally shifted and this change will no doubt have a major impact on our future generation of STEM professionals and business leaders.

The Benefits of Using 3D Printing Technology in Education

As the cost of 3D printers has dropped significantly in recent years, more schools are able to adopt and incorporate the technology into the curriculum. 3D printing technology promotes active learning and has the power to open a world of career possibilities to students. 3D printing inspires creativity and can help encourage students to explore a career in engineering or science.

STEM Education: Keeping Your Child Engaged During Summer Break

It turns out that summer is a perfect time to introduce your child to the fun side of STEM subjects. In the summer months, students have more time to focus on what really interests them. They can dig deeper into subject matter, which helps them not only grasp concepts better, but gives them a better understanding of the world around them.

Developing a curriculum that gets students fired up about engineering can be a challenge. Our 3D Academy is your STEM education partner. We specialize in developing and integrating industry technologies with STEM education and can build custom programs for your classroom or school. We understand that closing the STEM education skills gap takes effort from both academia and professionals in the field, and we are happy to work with schools to bring hands-on and project-based opportunities to students.

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Marketing strategy for new hardware product.

Marketing a New Hardware Product

Marketing strategy for new hardware product.When it comes to marketing your new hardware product, our best piece of advice is to start early. If you wait until your product is being manufactured, you are late to the game. Starting early, means that marketing and product testing often go hand-in-hand. You will simultaneously be able to gather feedback on your new hardware product, while also making your target market aware that it will be available to them soon.

Plan the perfect prototype.

While a minimum viable product (MVP) will allow you to talk about features and show aesthetics, a functional prototype will clearly convey what your product is all about. Once you have a prototype, you then want to get it to the hands of your target market.

Host a diverse focus group.

A focus group will let you gauge reactions and gather feedback about your hardware product. You can ask this group questions, they can share their initial reactions and then you can go back and apply any changes.

Utilize the feedback.

It can be hard hearing that your product isn’t perfect, but that is the beauty of feedback. With feedback early on, you can modify your design so that it better suits the needs of your target demographic. Ultimately, you want to build a product that is going to sell.

Test in real-life.

Provide your product to a small test market to have them try your product in their daily lives. Follow this up with questions/interviews to gather feedback on how your product fares.

Gauge interest with pre-order sales.

Crowdfunding has made this very popular, but you don’t need to have a crowdfunding campaign to start taking pre-order sales. Setup an area on your website for pre-orders to see how the market is reacting to your new hardware product.

As you can see, marketing and product testing are closely related early-on in product development. While marketing looks different when you start early, it is effective at building a group of loyal followers. The people that you have testing your product, providing feedback and taking pre-order sales—are going to not only be your first customers, but they are going to want to share your product with their network.

Have additional questions about product development? We are happy to help. Please send us an email at info@3d-innovations.com

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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.

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Understanding your market segment is important for startup success.

Hardware Startups: Knowing Your Market Segment

Understanding your market segment is important for startup success.The key to a successful product launch and sustainable business success, is knowing the market segment you are launching your product into. An understanding of the market will provide insight into the competition, best distribution methods, customer acquisition and manufacturing methodology. According to the popular book, “The Startup Owner’s Manual” there are three types of markets.

Established Market

Entering an established market means that the competition is strong. Often the best way for a hardware startup to make a splash in this market segment is by offering a premium product. “Companies succeed by building premium brands, having sustainably better technology, or being close to their costs of production. The headphone market is a great example here: Think Beats (premium brand) vs. Bose (better tech) vs AmazonBasics (closest to costs of production).” (Bolt)

New Market

Some of the most creative products of today started in a completely new market—think Apple iPod & iPhone. While competition is low, failure rate is high. When you are the first in a new market segment you have to pioneer new distribution channels, find your customer base, work hard to establish product/market fit and educate the market. According to “The Startup Owner’s Manual”, startups in this market won’t spend heavily on marketing and sales since you are not yet sure that a customer base exists yet.

You hear the term “pivot” quite a bit regarding startups, and that is what many startups find themselves doing when entering a completely new market. Your product is very likely to change to meet consumer demands.

Re-segmented Market

This is the most common market segment for startups to launch a product into. Your product will either re-segment via low cost or re-segment via niche. If you are aiming for low-cost you have a product that has less frills yet still adequately meets customer demands but at a lower price point. “In other hardware markets, startups work in product categories that users already understand, but focus on a niche that really appeals to a small subset of users.” (Bolt) With a niche product, you are aiming to launch a product that is intriguing enough for brand loyalists to switch over to your product.

When it comes to the re-segmented market, you do not have to completely educate the market since your competition has spent time doing that. However, you do have to adequately educate them as to why your product is not only different, but why they need it.

Startups that have a clear idea on the type of market segment they are entering will be in a better position when it comes time to launch their product.

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Early market validation for your product idea is key to success.

Market Validation: Test Your Product Idea Early

Early market validation for your product idea is key to success.Market validation is the process of determining whether your product idea is of interest to a given target market. Before you invest the time and money into developing your product, it is recommended that you validate with your target audience that this is a product that they not only like, but will buy.

Below are three ways to quickly complete the first phases of market validation to test your new product idea:

Look for Competitors

Successful competitors offer proof that demand exists. While it can often be daunting to first-time entrepreneurs, competitors validate that there is a market for your product.

When you are the first to market, you are faced with the challenge of not only selling your product, but educating your target market about the major problem as well. Established competitors have already educated the market and conducted market validation, now you get to come in and offer a new solution.

You can offer the product in a new location, market it to a new group of people, or differentiate based on features or price to carve out market share. (Entrepreneurs Handbook).

Talk with Your Target Market

While your friends and family might find your idea cool, are they your target market? Will they be making a purchasing decision for your product? If the answer is “no” you need to reach out to your actual target market—the people you want to buy your product.

If your product is challenging to explain in a clear and concise manner, a visual prototype can really help you convey your idea. Depending on the size of your product, 3D printing technology allows you to design and print a visual prototype quickly.

The feedback from your target market is going to help you build the product customers will buy, so the design of your product will most likely change a bit to accommodate customer needs.

Research Search Traffic

Google is a powerful tool and can give you a glimpse into the collective mindset of your target audience. See how frequently people are searching for the product solution you want to launch.

It will be up to you to interpret the data, but this market validation strategy is a way to see what people are looking for and the words they use to describe it.

Early Market Validation is Key to Success

Due diligence is crucial in entrepreneurship because it helps you avoid losing time, money, relationship capital, and confidence on a bad idea. (Entrepreneurs Handbook). These three tests are a quick way to start the market validation process, test your idea and ultimately help your startup succeed quickly.

Do you have additional product development questions? Send us an email at info@3d-innovations.com

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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.

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3D printing expands product design possibilities

Is 3D Printing Right for Your Project?

3D printing expands product design possibilities3D printing, also known as additive manufacturing, is a technology that has expanded product design possibilities and manufacturing capabilities. While 3D printing can certainly help as you work your way through the product development process, it also has its limitations. Below are a few factors to help you determine if 3D printing is a good fit for your next project.

Are you building a prototype?

3D printing is an excellent option for initial prototypes. You can get a physical prototype in hours, refine the design and print again. It will take a few iterations to get it just how you are imagining it. Startups all over the globe are now turning towards additive manufacturing technology at various stages of product development—low cost and quick turnaround times make it ideal for budget conscious hardware startups.

Eventually you will want to build a functional prototype for design validation and testing, and additive manufacturing can help with this as well.

Do you have a complex design?

One of the primary advantages of 3D printing is that you can break traditional manufacturing barriers with your product design. With 3D printing technology, complex geometries, internal features and built-in interlocking objects with no assembly required are all possible. With these additional design capabilities, additive manufacturing creates new product design opportunities.

Do you need customer feedback?

Gathering customer feedback during the product development process is always a good idea. Show potential customers your product design, let them hold it, test it and then incorporate their feedback. Remember that the feedback is going to help you build the product customers want, so the design will most likely change a bit to accommodate customer needs. Additive manufacturing allows you to quickly print a visual prototype that you can show to your target market for feedback. You can quickly incorporate their feedback and print another prototype.

Are you looking for small batch manufacturing?

3D printing isn’t quite at the mass manufacturing scale yet, but it can certainly help with small batch manufacturing. If you need just a few parts or pieces for a project, 3D printing can certainly be of assistance.

Do you need a customized part?

Customization is the “sweet spot” for additive manufacturing. The automobile, aerospace and dental industries have been utilizing 3D printing’s customization ability for years now. If you need a one-off customized part, 3D printing will most likely provide you with the quickest turnaround and best cost efficiency—depending on size of course.

Additive manufacturing is constantly evolving and so are its capabilities. As design software advances and material selection increases, 3D printing will continue to shift the manufacturing landscape and prove that it is a very useful tool for professionals and makers alike.

Are you still not sure if 3D printing is right for your project? Go ahead and send us an email, info@3d-innovations.com so we can talk further about your design and manufacturing needs.

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