Posts Tagged "entrepreneurs"

A Startup Adventure in the New Year

hardware startupAre you ready to launch a startup in 2018? As the year begins to wind down, many people use this time to assess current goals and make new goals for the year ahead. A new year is often looked at as a fresh start or a new beginning—a time to make a change and forge a new path.

If you are considering developing a product or launching a hardware startup in the new year, we have a few pieces of advice to help you gear up for this adventure and to get you started in the right direction.

Write Everything Down

Grab a computer and start typing. Write everything down that has to do with your product idea. What it looks like, how it will function, its size, who will use it—all of this needs to be down on paper so that you can review every detail about the innovative idea swirling around in your head.

Draft a Business Plan

We suggest that you draft a business plan, however don’t get bogged down by it. Business plans can be high level, and just a couple of pages at this point. A business plan is a great way to take all of the details you have written down, and organize them. A simple internet search for a business plan template can help get you started. With your ideas organized and in one place, you can then begin the process of listing “action items” and getting to work on them.

Make a Prototype

In the very early stages, a homemade prototype may suffice. Depending on your product idea, you might be able to find the items you need to build a rough version at your local home improvement store. As you build upon your idea and start to assess your target market, you will need to work on a functional prototype.

A functional prototype will allow you to refine your design, gather market feedback, rally financial support (if you are looking for VC or crowdfunding investments) and file a patent.

Consider a Partnership

Many people envision entrepreneurs as “lone wolves”, however this could not be further from the truth. No one person has the skill sets necessary to build a startup completely alone from start to finish—the key is to find quality partners. You might decide to bring partners on full-time or to consult with outside agencies (product development, intellectual property, legal matters, to name a few).

Schedule a Product Development Meeting

Often, entrepreneurs think that they need to have a firm idea in place before setting up a time to meet with a product development firm, this is not the case. Many times, a product development firm will be able to help you refine your idea and provide suggestions on maximizing the design. A product development firm has extensive experience in both design and manufacturing, so meeting them early-on is advantageous.

The new year is a time to step out of your comfort zone and try something new. If you still find yourself on the fence about developing that product idea, ask yourself this one simple question, Why not?

Have additional product development questions? Please e-mail them to us at info@3d-innovations.com

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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.

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Top Five Product Design Articles

Product design is about building a product that is simultaneously functional, intuitive and appealing to a range of consumers. No matter the industry, product development is exhilarating—building upon an idea and seeing it come to life is the essence of entrepreneurship.

Before you dive into product development, we have compiled five of our top product design articles for you. These articles touch on everything from preparing for your first product development meeting to building a product that consumers will love for years to come.

Preparing for Your First Product Development Meeting

Once you have developed your product idea as far as you can on your own, it’s time to meet with a product development firm—but how do you prepare for such a meeting? Here are a few suggestions on how you can prepare for your first meeting with a product development firm and/or product designer.

Product Design: Building Products Customers Can’t Live Without

Often times startups believe that designing their innovative product is the hardest part when launching the business, but the task of gaining a loyal customer base can often times be just as challenging. If you have found yourself in the predicament of having a great product design, but your customer base is lagging, here are four items to reflect on.

Q&A with Rob Saito of Herbavore

In this post we sit down with Rob Saito, Founder of Herbavore, and discuss the product development process and what it takes to successfully design, protect and commercialize a product.

Three Common Product Development Myths

Product development is a fluid process that is not truly complete until there is a manufactured product in your hands. However, the process of taking a great idea and translating that idea into a physical product is not as predictable as you might think. Here we discuss three common product development myths.

Why the ‘One-Size-Fits-All Approach’ Doesn’t Work for Product Development

When it comes to the development of a product, there is a great deal of time, energy and effort that goes into both the specialty design and product launch. Just like the fact that each product is unique, product development needs to be unique and customized in order to be successful.

Have additional questions about product design? Send them our way, info@3d-innovations.com

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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.

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A Warm ‘Thank You’ to Our Clients

November 22, 2017

thank you“We must find time to stop and thank the people who make a difference in our lives.” ― John F. Kennedy

In the spirit of the Thanksgiving holiday, our 3D Innovations team would like to send a big ‘thank you’ to our valued clients. Our clients are the driving motivation and the reason we do what we do. Each and every project we work on is unique, just like each client. Seeing the excitement build as we assist in the development of taking an idea and turning it into a real-world product never gets old, and fuels our desire to keep helping entrepreneurs launch their dreams. With that, we would like to say…

Thank you to the clients that have helped us grow.

Thank you to the clients that have provided us with feedback and suggestions.

Thank you to the clients that referred us to friends.

Thank you to the clients that have supported our dream from the beginning.

Thank you for helping make 3D Innovations what it is today.

We also couldn’t miss a chance to shower our family and friends with a warm ‘mahalo’. These are the people that have helped us as we navigated complex business decisions, listened when we asked for advice and stood by as we followed our dream of building this business.

Wishing you a Happy Thanksgiving!

-The 3D Innovations Team

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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.

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Four Considerations Before Launching a Crowdfunding Campaign

Crowdfunding can help hardware startups launch not only a product, but an entire company. The power of “the crowd” is strong and can be a great asset for entrepreneurs. However, by now we have all heard of those crowdfunding campaigns that make headlines, for all the wrong reasons—Coolest Cooler and Pebble stand out, both raised a considerable of money, but stumbled when it came to production manufacturing and order shipment. In order to avoid issues early-on, there are a few considerations to take into account before you launch that crowdfunding campaign.

Evaluate Your IP Exposure

Is there a business out there with a similar product? If so, how is yours different? “Start by reviewing any patents marked on similar competitive products, product packaging or your competitors’ web sites. If your product is similar to a specific competitor’s, you can search patents by owner of record. You can also search on Google for any patent-infringement lawsuits related to the same or similar products/services. (Entrepreneur)”

Do your due diligence and research patents that are similar to your product. You can be liable for patent infringement whether you knew about the patent or not.

Consider trademark and copyright protection for your product and startup as well. It is better to have your logo, tag line, text and photographs protected, than to risk someone else using them without your permission.

Decide If A Patent Is Necessary

Securing and protecting the intellectual property (IP) rights to your invention is key to successful commercialization. As soon as you make your crowdfunding campaign public, you forfeit your right to obtain a utility patent on that product unless you have previously filed a patent application. Costs can be an issue when it comes to filing a utility patent, however a provisional patent application is cheaper and still protects your invention. A provisional patent application will allow you to keep your rights to a utility patent for 12 months while you decide the next move for your startup. You will also be able to use the coveted, “patent pending” term as you market your product.

A design patent is another option if the value of your product lays largely in its unique design. This design patent can block competitors from making an exact copy of your product, but it doesn’t block them from making a functionally equivalent product with a different appearance.

Build A Functional Prototype

A functional prototype is necessary when you are trying to get people excited about a new product. While people can indeed envision a product from a great description, there is no substitute for the actual thing. This prototype not only shows potential investors what your product can do, it is also necessary for the marketing material on your crowdfunding page.

Develop A Video

Let’s face it, you can’t have an exciting video unless you have a functional prototype. The video portion of your page is where you let your product shine. You want to demonstrate your product to potential customers and let them get a feel for what it has to offer. The more descriptive and creative your video is, the more people are going to get truly excited to contribute to your campaign and share your campaign with friends.

While there are many moving parts to a crowdfunding campaign, these four considerations should be thoroughly reviewed by your team to set yourself up for success right from the start.

 

Have questions related to product development? We are happy to help! Send us an e-mail at info@3d-innovations.com

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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.

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5 Major Challenges of Manufacturing Your Product Abroad

The manufacturing phase of product development is one of the stages that causes hardware startups the most stress. By the time you reach the manufacturing phase, you have a solid design in place, funding efforts are either underway or nearing completion and you now find yourself with the (daunting) task of securing a manufacturing partner. Keep in mind that manufacturing, either locally or abroad, comes with obstacles—however, these obstacles don’t have to be a crushing deal breaker for your startup.

If you have decided to manufacture your product abroad, there are a few additional obstacles that need be accounted for. Below we discuss five challenges your hardware startup will face while manufacturing your product abroad.

Cultural Differences

It’s no secret that business is done differently all over the world. In one country a handshake can seal the deal, while in another a deal may quickly vanish if you find yourself late to a meeting. Before you start connecting with manufacturers, learn the culture. Research cultural etiquette and, if possible, talk to others that have done business in the country before. A little research ahead of time, can save you major heartache later on.

manufacturingQuality Assurance

When you are not in the same country as your manufacturer it is very easy to lose product quality. Things usually start off well, yet as days turn into weeks and weeks turn into years, quality can fade without your awareness. To protect yourself and the integrity of your product, be sure to include quality clauses in your contract and continuously examine and test your product.

Large Quantities

Most of the time you will need to order large quantities to receive a price break and make it worth while for your business. Quantities of this size can cause a bit of a cash crunch for a hardware startup just gaining its footing. With larger quantities also comes longer wait times. You may find yourself waiting months for your product to make it to the United States.

Choosing the Right Manufacturer

Whether you are manufacturing abroad or at home, this is always a challenge. Ideally you want a manufacturing partner that has experience manufacturing similar products to yours who is easy to communicate with. Vet prospective manufactures and select a factory that has the best reputation. If you are not able to inspect the manufacturer and factory on your own, consider outsourcing an audit. Before the contract is signed, do your due diligence so you can be confident that your product is in the right hands.

Logistical Costs

If you are manufacturing your product in another country there will be the additional costs associated with logistics. These fees can vary widely and become shockingly high if not researched properly. Before finalizing your decision of manufacturing abroad, take this cost into consideration to be sure that it isn’t a deal breaker for you.

Manufacturing abroad comes with certain trade-offs. Do your research and reach out for experienced expert advice before you delve into this phase of product development.

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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.

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Why the ‘One-Size-Fits-All Approach’ Doesn’t Work for Product Development

September 6, 2017

A one-size-fits-all approach can be utilized for a lot of things however, product development is not one of them. Throughout development, the stages of the “Product Development Cycle” will remain relatively unchanged (Concept, Design, Prototype, Test/Validate, Manufacture and Commercialize), but the approach and time spent in each stage will fluctuate based on the individual needs of your product.

Product development stage

When it comes to the development of a product, there is a great deal of time, energy and effort that goes into both the specialty design and product launch. Just like the fact that each product is unique, product development needs to be unique and customized in order to be successful.

Below we discuss three examples of why the “one-size-fits-all approach” just doesn’t work.

Highly Specialized Products

Chances are that if you are working on a highly specialized product, a one-size-fits-all approach would be detrimental to its outcome. Medical equipment, custom manufacturing tools and prosthetics are examples of products that need specialized attention and where precision and accuracy are of the upmost importance. When it comes to the development of these products, your product design will need to be extremely detail oriented and there is no room for error.

Customized Products

With the help of 3D printing technology, one-of-a-kind products are now feasible and quickly gaining in popularity. In a world full of customers, individuals want to stand out and have their unique style recognized. Customers are shying away from the “big box retailer” approach to purchasing products and instead opting for products that suit their specific needs. Hardware products that are highly customized range from in-ear headphones, replacement car parts to orthopedics. With the onset of mass customization, the phrase “one size fits none” is becoming more of a reality for hardware startups and manufacturers alike.

Licensing & Intellectual Property

When it comes to licensing and intellectual property, a highly customized product development plan needs to be in place. Often times the product development cycle will also be slightly altered if you are aiming for a licensing agreement or focused on obtaining a patent.

With a license agreement, you will not focus as much on the commercialization stage of product development, since this will be taken care of by the licensee. Instead, your energy will be on developing a product that meets the needs of customers while simultaneously appealing to potential licensees.

If obtaining a patent is your goal, you are going to need to focus more energy early in the development cycle on items such as: patent research and line drawings. Depending on the type of patent you are trying to get, the process can take months or even years, so from the start you will need to communicate to your team what your goals are after obtaining your patent.

Developing a product is a very personal journey for many entrepreneurs—nurturing an idea and seeing that idea take form and eventually a place on store shelves is no easy undertaking. With the right product development approach and team by your side, reaching your end goal can be both feasible and enjoyable.

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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.

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The Complex Relationship of Innovation and Commercialization

Innovation and commercialization are similar yet vastly different.  You can have an abundance of ideas, but having the structured process in place to bring them to fruition is key. The path to commercialization is littered with potholes and roadblocks, but you don’t have to navigate them alone.

Often the process of moving a product idea out of the “idea” stage is challenging, so many inventors tend to discard the idea and move on. However, with the right resources and structure in place, you can get your idea off the ground and headed towards commercialization.

“It’s not about ideas. It’s about making ideas happen.” – Scott Belsky, co-founder of Behance.

Below are a few items to consider when developing the support structure for your business.
  1. Community Resources. Look around at your local community and see what resources are in place to help you develop your business idea. Depending on your idea you might be searching for a tech incubator, a business accelerator, mentoring, training programs or networking events. While many inventors dream of building a business in Silicon Valley, the truth is that your local community might be the best place for you to start.
  2. Service Providers. In line with community resources, your local tech incubator or accelerator will be able to put you in touch with professionals in your community. For example, product development experts, programmers, lawyers, CPAs etc. Incubators and accelerators will have knowledge and experience working with these service providers, and be able to guide you toward the ones that meet your specific business needs.
  3. Funding. Most startups need funding at one point. This assistance might come in the form of grants, venture capitalists, tax breaks or R&D funding. Research what type of funding makes the most sense for your business and your goals.
  4. Intellectual Property. Patent research should not be overlooked at the very early stages of forming your business. Before you get going and commit yourself to developing a product, you want to be sure that someone else does not hold the rights to it. (Take a look at how Herbavore, a startup client of ours, approached the entire patent process.)

Often times inventors and entrepreneurs are viewed as people who lock themselves away to develop an idea, but the truth of the matter is, it takes help from a wide range of people to get an idea on the road to commercialization. Don’t be afraid to reach out and ask for help. If you need a certain skill set that you don’t possess, find someone who does—asking for help might just be the thing that sets your idea on the path to success.

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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.

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Q&A with Rob Saito of Herbavore

We recently had the chance to talk with Rob Saito, Founder of Herbavore, along with Collin Kobayashi, 3D Innovations President and Chief 3D Officer, about the product development process and what it takes to design, protect and commercialize a product.

Product development with HerbavoreHerbavore is a recent graduate of the XLR8UH startup accelerator. XLR8UH is one of the first university investment programs in the nation, and is a nationally recognized program that educates, mentors, and invests in Hawaii’s top talent. Herbavore’s team was able to leverage the mentorship and industry expertise provided at the accelerator to design and refine their innovative horticultural hand tools.

Like most great startups, Herbavore grew out of a need—in this case, the need for better and less cumbersome gardening tools. Specifically, tools that would be comfortable for different hand sizes and that could accommodate both left and right-handed individuals. Herbavore’s patent pending tools aim to reshape the garden tool industry.

How did you initially approach the product design process?

(RS): Herbavore’s first prototype (homemade) was a great starting point in the design process. It was used as a baseline. This rough prototype was used as a building block for further iterations.

Prior to working with 3D Innovations we didn’t know about the manufacturing aspect of designing. We thought our designs were “ready to go”, but after consulting with Collin, we realized the designs needed to be modified further to meet manufacturing requirements, especially related to injection molding.  While working with 3D Innovations we learned more in-depth about the manufacturing process such as over-molding, which types of molds to use for cost effectiveness, and material capabilities.

(CK): Using Design for Manufacturing (DFM) early in the process creates a much more streamlined design and eliminates the need to rework or change the design to conform to the manufacturing method being planned.  It also allows the client to understand the limits of what can be designed versus what features are critical to the function of the parts. Discussing these options and designing for DFM early in the process allows all team members to be aware of what is necessary to accomplish a functional and manufacturable design.

The patent filing process can be challenging, how have you prepared for this step?

(RS): The initial drawings for our first two provisional patents were made using AutoCAD software. Our team’s strengths are not in mechanical engineering, so we did the best we could. However, we felt these initial drawings did not do our invention justice. We are currently in the process of filing a non-provisional patent, and the line drawings that 3D Innovations has made are top notch. They not only accurately depict our invention in a professional manner, but also will make obtaining a patent easier as these professionally made drawings are sure to impress the patent examiner.

(CK): Most patent applications contain “line drawings” that depict the claims of the patent.  Using professional drawings as opposed to ones that are hand drawn or created using other methods may cause issues when the application is reviewed by the patent office because particular features may not be present or not depicted correctly. Using drawings from the actual designs provide many benefits which include creating section views to show internal features, having all views created to the same scale, and having drawing views automatically update when changes to the design are made. Great control of the output of drawings can be managed when the patent drawings are created professionally.

How have you familiarized yourself with the entire patent process?

(RS): I learned a lot of things about the patent process consulting with IP attorneys, reading, and conducting a patent search of over 300 patents.

(CK): The patent application is very involved and requires a tremendous amount of research of prior art and adjusting the claims of the invention so that the design is unique.

Launching a startup is a team process, how has your team assisted in the development of Herbavore’s product design?

(RS): Input was received from team members throughout the design process. Based on our team members’ experiences and feedback coupled with customer discovery, decisions were then made. Collaboration between team members greatly aided this process.

(CK): It is critical to have all team members be active in the design process. Having everyone on board and in agreement with the design direction will make for a more efficient design process and reduces the amount of rework and wait time, getting to the prototype and manufacturing stages faster. Collaboration among all team members is paramount to ensure the product gets to market in the shortest amount of time possible.

What is one piece of advice you would give entrepreneurs just starting the product development process?

(RS): One piece of advice I would give to entrepreneurs just starting the product development process would be, “to enjoy it with others.” From the beginning to the end.  The importance of achieving an end goal or final product is very important, but more importantly is all the knowledge and networks that were created along the way. Product development, especially hardware, can have a long pipeline, so if you aren’t passionate about what you are doing it will take a toll.  Yes, it is a lot of work and at times can be a headache, but so personally fulfilling at the same time. You are creating something never seen before or a better mousetrap that will improve people’s lives. Enjoy the product development process with your team, customers, and investors.

(CK): Start by making sure team members have capabilities required for the company to succeed.  Fill in gaps by seeking external expertise when needed. Develop partnerships with companies that can add value to your company and/or internal skill sets.

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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.

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What a Startup Accelerator Can Mean for Your Business

Startup accelerators have gained immense popularity and have a proven track record of helping startups launch their business—however, you might be asking yourself, “Does an accelerator make sense for my business?” Below we aim to bring clarity to what an accelerator is and highlight what you can expect from an accelerator program.

What is a startup accelerator?

Definition from Harvard Business Review: Startup accelerators support early-stage, growth-driven companies through education, mentorship, and financing. Startups enter accelerators for a fixed-period of time, and as part of a cohort of companies. The startup accelerator experience is a process of intense, rapid, and immersive education aimed at accelerating the life cycle of young innovative companies, compressing years’ worth of learning-by-doing into just a few months.

There are four distinct factors that make a startup accelerator unique: they are fixed-term, cohort-based, and mentorship-driven, and they culminate in a graduation or “demo day.”


Startup accelerator attributes from Harvard Business Review


Startup Accelerator Expectations

Startup accelerators are not all created equal. TechStars and Y Combinator were the first two startup accelerators to emerge, and in essence, have set the bar for all other accelerators. In an accelerator program you can expect, at minimum, these four things:

  1. Rapid rate of development. Since accelerators are for a fixed period of time, business plan development and product development happen at a faster pace than they normally would. The goal is to get your startup off the ground, and to do that you speed through the very early-stage business related activities. With all startups, “time is of the essence”, however in an accelerator this could not be more true.
  2. Intense learning curve. Expect to be challenged. First-time startup founders can expect to learn a great deal from experts and others in their cohort. Frequent seminars will expand your knowledge base and motivate you to develop and grown your startup idea.
  3. Mentorship. Many accelerators have mentors available in all areas of business—legal advice, product development advice, and general business advice are just a few examples. Some of the larger accelerators have CEOs and Founders available for their cohorts. With an accelerator you can expect to have the guidance and mentorship needed to get your questions answered.
  4. Funding. It is important to note that while some accelerators provide funding, not all do. If funding is a motivating factor for you to join an accelerator, seek one out that provides seed funding or early-stage financing. Most accelerators do either give you access to venture capitalists to pitch your startup and/or help you refine your “ask” and develop your pitch deck.

“Accelerators are playing an increasing role in startup communities throughout the United States and beyond. Early evidence demonstrates the significant potential of accelerators to improve startups’ outcomes, and for these benefits to spill over into the broader startup community.” (Harvard Business Review)

Have additional questions about startup accelerators or product development? Send them our way, info@3d-innovations.com

*Cited: What Startup Accelerators Really Do (Harvard Business Review)

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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.

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Preparing for Your First Product Development Meeting

Once you have developed your product idea as far as you can on your own, it’s time to meet with a product development firm—but how do you prepare for such a meeting? Below are a few suggestions on how you can prepare for your first meeting with a product development firm and/or product designer.

Sketch It Out.

Whether you are able to draw your idea on paper or make a homemade prototype, bring a visual reference for your product idea. This will ensure that you and the product designer are on the same page from the get-go. (We have seen everything from napkin sketches to homemade prototypes, so don’t feel pressure to make a perfect prototype for the meeting).

List The Functional Aspects.

What is the product’s functionality? By listing out the functional aspects of your product you are clarifying its goal and also preparing yourself with the information you need for a patent filing.

Understand The Patent Filing Process.

Become familiar with the patent process and decide whether or not you are interested in filing a patent for your invention—design or utility patent. This step does not have to be complete by the time of your meeting—product development firms can actually help you develop the design documentation.

Bring All Decision Makers To The Meeting.

If you have a co-founder or someone else helping you develop your idea, bring them to the meeting. They will be able to ask their own questions and provide additional answers to the product designer’s questions. Having all decision makers present for the initial meeting, as well as all subsequent meetings, is always a good idea to help speed the product development process along.

Write Questions Down.

This seems simple enough, but in the excitement of the initial meeting you may forget to ask some questions that you need answered—writing them down will ensure that you remind yourself to ask them.

Bringing an idea to life takes both time and tenacity. Get the development of your product off on the right foot by making your first meeting count.

Have additional product development questions? Please e-mail them to us at info@3d-innovations.com

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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.

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