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The Baby Toon – From Science Fair to Shark Tank
Image is from ABC Shark Tank
Our client, The Baby Toon, was featured on the Season 11 Premiere of Shark Tank and was able to successfully secure a deal with Lori Greiner. Inventor of The Baby Toon, Cassidy Crowley (age 10), and her family have been on this startup journey for three years now and watching it culminate with a deal on Shark Tank was certainly a highlight for them and us. We had a chance to talk with Cassidy and her mom, Lori, to discuss the entire experience and share their favorite memories with us.
From this entire startup journey, what valuable lesson did you walk away with?
Cassidy C.: I learned to just go for it because you never know unless you try! It was super exciting to go through the whole Shark Tank process. I know not many kids or adults get this opportunity in life so I am very thankful. It was fun to get to see behind the scenes of my favorite TV Show and meet the Sharks!
Lori C.: I learned how with the power of the internet, and Google, you could learn how to do and approach things you know absolutely nothing about! I also learned that your kids can inspire you to never give up! There were many times that I felt defeated and wanted to give up simply because we didn’t know how, had no experience, and didn’t have a friend we could ask to point us in the right direction. However, in those difficult times, it was the kids who said, “we can’t give up”. Their drive, perseverance, and determination to push through even when we didn’t know the answers is something I as a parent will always admire and remember. It really is because of them that we were able to take this journey from science fair to Shark Tank and I am so proud of their commitment to this.
What was your favorite part about being on Shark Tank?
Cassidy C.: My favorite part was showing The Baby Toon to these super successful Shark entrepreneurs.
Lori C.: Cassidy was amazing and handled herself with grace, energy and poise that I could never do at 10 years old or even now at 40! I’m so proud of her strength. I am proud of my other daughters for the never-ending positive support they gave their sister. They were right there every step of the way. We met the most wonderful people along the journey who became our friends and taught us so much.
During the product development process of The Baby Toon, do you have a favorite memory or experience?
Cassidy C.: I loved learning about 3D printing, how you could design on a computer and actually 3D print it! I liked going to Albany, NY at Extreme Molding because we got to see our mold and how silicone is made, injected into the mold, and see how the product comes out of the machine. I loved selling our product and sharing our story live with people at the Baby Expo and craft fairs. And finally Shark Tank, like I mentioned above, pitching to the Sharks then actually talking to Lori Greiner about The Baby Toon’s future.
Lori C.: Learning with my kids! You’re never too old to learn! Traveling to see a working US manufacturing company and bringing home the first suitcases of Baby Toons hot off the press! And of course, auditioning for Shark Tank, getting a call back, and actually making it to the Season Premiere! Really, who would have ever thought a little 7-year-old from Hawaii with a dream of sharing her school science project with the Sharks would be there, pitching The Baby Toon 3 years later. It was truly one of those just try and see what happens—and a memory we will all never forget. It was just so cool to see the Sharks right in front of us asking Cassidy questions and seeing how she would respond. There is a lot going on and lots of questions that are asked. She was fearless, it was so fun to watch.
Collin Kobayashi at 3D Innovations, LLC
The Baby Toon has been a truly special project to work on. From the start, Cassidy and her family have been eager to learn about all aspects of product development and open to ideas.
You are never too young or old to invent. If you have an idea or passion that you think can change the world, go for it! Many first-time entrepreneurs often think that they need to have all of the answers figured out before reaching out to us—you don’t. As a product development partner, we help guide you through each step of the product development process and help you connect with the right industry partners.
If you have questions about developing your product idea, send us an email at info@3d-innovations.com.
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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.
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The Search for a “Perfect” Manufacturing Partner
Below are five questions to ask potential manufacturing partners on your search for the perfect match.
Do you have experience manufacturing a product similar to mine?
All manufacturers have experience, but your goal is to find a manufacturer that has experience building a product similar to yours in your market segment. Chances are that if they have experience building a similar product, the number of challenges that arise will diminish. Also, ask to see product samples so that you can get a feel on the quality of work they produce.
For instance, if you are manufacturing a baby spoon find a manufacturer that has a great deal of experience in the baby product consumer market segment. Having a manufacturing partner that is knowledgeable about the industry you are entering means that they will be up-to-date with best practices, safety standards, and will have the ability to offer helpful insight.
What is your minimum production volume?
Traditionally, startups need to start with small production runs and then scale up. You may find that some manufacturers would rather not work with your hardware startup because of the low production volume—if this is the case, it is better to know this at the beginning of your talk than weeks down the road. In other cases, they may be willing to work with you on scope and budget because they understand the long-term potential you have as a client.
Will you be able to scale with my business?
Not all manufacturers will be able to scale with your business. As your startup grows, the number of units you need will increase as well. Your initial manufacturing partner might be great at prototypes and low volumes, but higher volumes may pose a problem. Minimize production delays by meeting with other potential manufacturing partners that are able to adequately meet higher volume needs. You don’t have to stick with just one manufacturer.
What is your preferred method of communication?
Open communication is key with any successful business partnership. You want to feel comfortable that your manufacturing partner will reach out to you when there is a question, issue or the need for clarification. Whether they prefer phones calls or emails, make sure that you are also comfortable with their preferred communication method.
When is the best time for a factory visit?
Your manufacturer is critical to your business’ success, so open communication is mandatory. It is imperative that you know and trust your manufacturer, before working with them. This is true whether you are manufacturing close to home or in another country. Phone calls and emails are great, but a visit to their location is highly recommended. Visiting the facility lets you meet the factory workers and see the facility. You want to feel comfortable that your product is in the right hands, and an on-site visit will do just this.
Other items to consider: check their client references, understand your startup’s cash flow and be prepared to compromise on the manufacturing timeline.
Doing your research early-on will help make the transition to manufacturing much smoother and less stressful.
Now here is what your future manufacturing partner wants you to know.
Have additional questions about manufacturing your product? Send us an email at info@3d-innovations.com
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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.
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The Early-Stage of Hardware Product Development
Get Your Product Idea Off the Ground
Coming up with a hardware product idea is exhilarating—knowing that you have an idea that will help not only yourself, but an entire segment of the population, is the very definition of exciting. So now you have an idea, but you aren’t exactly sure what to do next.
When it Comes to Product Design, Let Creativity Shine
When it comes to product design, creativity can really make a difference in the success of a product. First time entrepreneurs can get caught up in the idea that their original idea is the best idea, however this is not always the case. There are many reasons that your product may shift during product design—it is not efficient for manufacturing, timing is off, it’s too difficult for customers to use, it doesn’t have a solid consumer base. There are numerous factors that can change a product, and that is okay. It is okay to end up with a product that is different than your original idea, because the goal is success.
Design Patents and Utility Patents for Startups
Patents, copyrights and trademarks are all forms of intellectual property. For the purpose of this piece, patents — particularly design patents and utility patents — will be the focus of the conversation. While all three types of IP are indeed essential for success, hardware-focused products rely heavily on patents. Often times, proper patent protection can mean the difference between success and failure for a hardware startup.
Building A Hardware Startup Outside of a Major Tech Hub
In today’s connected world, these major tech hubs are becoming less and less appealing for entrepreneurs just setting out with their startup. It’s no secret that the cost of living in major tech hubs is astronomical and upfront costs to get your business going also come at a premium. So if you are an entrepreneur looking into hardware product development and starting a business, but have no desire to pick-up and move, below are a few ideas on how you can successfully launch your hardware startup from your home city.
Questions for Potential Product Development Partners
Product development partners are a great way to team up with knowledgeable experts that can help make your product idea a reality. A hardware product development partner can work with you from product idea through manufacturing and can assist in a wide variety of ways. Here we share a few suggestions on questions to ask potential product development firm partners.
Have additional hardware product development questions? Send us an email, info@3d-innovations.com
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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.
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When it Comes to Product Design, Let Creativity Shine
There are many reasons that your product may shift during product design—it is not efficient for manufacturing, timing is off, it’s too difficult for customers to use, it doesn’t have a solid consumer base. There are numerous factors that can change a product, and that is okay. It is okay to end up with a product that is different than your original idea, because the goal is success. You want to launch a product that resonates with consumers and successfully launches your startup.
To harness your creativity and be open to where product design can take you. If you are working with a product development firm, be open to design ideas. There are new manufacturing methods and design technologies available today that might be just what your product needs to take it to that next level.
Two technologies that will help you during the product design phase are:
3D Design
3D design will give you a feel for your product before it is even in your hands. You will be able to see your product in 3D and test your design to validate it all before you have a physical object to hold.
3D Printing
3D printing technology allows you to design and develop a product that breaks the confines of traditional design. Complex designs that break traditional constraints are now manufacturable thanks to this innovative technology.
Depending on the size of your product, your first physical prototype might be 3D printed. This technology will let you design, refine and re-print your product until you land on a final design.
When it comes to product design, think outside the box—way outside the box. Don’t get in your own way and stifle your creativity. With the technology available today, you are able to let your design imagination run wild, and the craziest part is that what you imagine can actually be made.
Have additional product development questions? Send us an email, info@3d-innovations.com
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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.
Subscribe to the 3D Innovations newsletter on our Facebook page!
Connect with us on Twitter, Facebook & LinkedIn today.
Questions for Potential Product Development Partners
Do you have experience relevant to my project?
Potential product development partners will most likely not have built your exact project before, however they should have relevant experience. You want to know that they have experience and knowledge in this space. You don’t necessarily need a partner that has worked solely in this space, because you want to have a product development partner that thinks “outside the box” and is focused on new and innovative design methods.
Can you work from idea through manufacturing?
Working with a single product development firm through product manufacturing is going to streamline the entire development process. You want a firm that can handle prototyping, functional prototyping, testing, product analysis, design documentation, intellectual property support, and manufacturing expertise. Each of these areas requires extensive experience and knowledge.
In addition, having a single point of contact at the firm means that you can build a comfortable working relationship with your development partner, minimize frustrations and get all of your questions answered in a timely manner.
What prototyping services do you offer?
3D printing is a very popular prototyping technology that is widely used. You can print initial prototypes in hours, refine the design and print again until you reach a final design. However, that doesn’t mean that it is the best technology for your project. See what other types of prototyping capabilities they have and if those match with what you had in mind.
Do you offer manufacturing assistance?
Manufacturing can be quite challenging, and you want a partner that has experience in this area along with good working relationships with manufacturers. Whether you decide to manufacture internationally or domestically, product development partners should be able to help guide you through this process and offer assistance.
In addition, be sure to check out past client reviews of any potential product development partners. You want a product development partner that will be with you every step of the way and cheering you on as you launch your product into the marketplace.
Have additional product development questions? Send us an email, info@3d-innovations.com
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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.
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Connect with us on Twitter, Facebook & LinkedIn today.
3D Printing: Discover New Design Possibilities
If you are wondering if 3D printing could benefit your project or business, here are a few points to consider:
Do you have a complex product design?
One of the primary advantages of 3D printing is that you can break traditional manufacturing barriers with your product design. With 3D printing technology, complex geometries, internal features and built-in interlocking objects with no assembly required are all possible. With these additional design capabilities, additive manufacturing creates new product design opportunities.
Do you need a highly customized part?
Customization is the “sweet spot” for additive manufacturing. If you need a one-off customized part, 3D printing will most likely provide you with the quickest turnaround and best cost efficiency—depending on size of course.
Are you looking for small batch manufacturing?
3D printing isn’t quite at the mass manufacturing scale yet, but it can certainly help with small batch manufacturing. If you need just a few parts or pieces for a project, 3D printing can certainly be of assistance.
Are you at the prototyping phase of product development?
Additive manufacturing is an excellent option for initial prototypes. You can get a physical prototype in hours, refine the design and print again. It will take a few iterations to get it just how you are imagining it. Startups all over the globe are now turning towards additive manufacturing technology at various stages of product development—low cost and quick turnaround times make it ideal for budget-conscious hardware startups.
The additive manufacturing industry is continuing to grow and mature. Metal 3D printing, increased productivity and material selection are all areas that have seen rapid growth in recent years. Businesses of all sizes can benefit from the technology and take advantage of what it has to offer.
Have additional questions about 3D printing for your product or business? Please send us an email at info@3d-innovations.com and we are happy to answer your questions.
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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.
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Connect with us on Twitter, Facebook & LinkedIn today.
Design Patents and Utility Patents for Startups
Patent Basics
A patent for an invention is the grant of a property right to the inventor, issued by the United States Patent and Trademark Office (USPTO). U.S. patent grants are effective only within the United States, U.S. territories, and U.S. possessions. There are three types of patents: utility, design and plant patents.
Conducting a Patent Search
Once you have decided that you are interested in patenting your product, the next step is to conduct a patent search. A proper patent search will tell you if your invention, or its likeness, has been patented before or if your invention is indeed one-of-a-kind. There is nothing more time consuming, financially draining and demoralizing than filing for a patent, only to find that someone else already holds the patent to your invention.
The USPTO makes it possible to conduct a preliminary patent search on your own; however, it is highly recommended that you consult with a licensed patent search firm to assist with the bulk of the research. These firms have vast experience researching and are extremely knowledgeable in the classification systems.
Exploring Design Patents and Utility Patents
Design patents are often overlooked and underutilized compared to the more common utility patents. “Five percent of all patent applications (more than 30,000 per year) are design patents.” (Upcounsel) Design patents focus on the exterior design, features and overall aesthetics of the product. Utility patents focus on the functionality and features of your invention.
Design patents extend to what is exactly shown in the line drawings, nothing more. “Some products might need multiple design patents. Each would cover a specific physical feature of the proposed product. Cars, for instance, require many design patents.” (Upcounsel) Having high-quality professional line drawings by a CAD designer is extremely advantageous. With a design patent, you are able to use the coveted phrases, patent pending and patent issued on all marketing material, and have confidence that your invention is protected for the next fourteen years. Also. when it comes to cost, design patents are considerably cheaper to file than utility patents.
Utility patents focus solely on the inner workings of your invention, its unique functions and overall usefulness. “While a utility patent is harder to get, it offers better coverage. The utility patent has stronger protections built into the patent system.” (Upcounsel) An invention is deemed useful if it provides an identifiable benefit and is capable of use. People often refer to utility patents as “patents for invention”. According to the United States Patent and Trademark Office, ninety-percent of the patent documents issued by the USPTO in recent years have been utility patents. With a utility patent your invention will be protected for the next twenty years.
A design patent coupled with a utility patent provides overlapping protection for both the inner workings and exterior design of your product, and is a powerful tool in your IP arsenal.
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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.
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Hardware Product Development: The First Steps
Product Development Strategy: Launching Your Idea
We recommend starting slow, so that you aren’t overwhelmed, and building a support system to help encourage you and keep you focused. If you plan on developing a hardware product, below are actionable items to keep you on track so that you are successful.
Get Your Product Idea Off the Ground
Coming up with a hardware product idea is exhilarating—knowing that you have an idea that will help not only yourself, but an entire segment of the population, is the very definition of exciting. So now you have an idea, but you aren’t exactly sure what to do next.
Building A Hardware Startup Outside of a Major Tech Hub
In today’s connected world, these major tech hubs are becoming less and less appealing for entrepreneurs just setting out with their startup. It’s no secret that the cost of living in major tech hubs is astronomical and upfront costs to get your business going also come at a premium. So if you are an entrepreneur looking into hardware product development and starting a business, but have no desire to pick-up and move, below are a few ideas on how you can successfully launch your hardware startup from your home city.
Hardware Startups: Knowing Your Market Segment
The key to a successful product launch and sustainable business success, is knowing the market segment you are launching your product into. An understanding of the market will provide insight into the competition, best distribution methods, customer acquisition and manufacturing methodology.
Marketing a New Hardware Product
When it comes to marketing your new hardware product, our best piece of advice is to start early. If you wait until your product is being manufactured, you are late to the game. Starting early, means that marketing and product testing often go hand-in-hand. You will simultaneously be able to gather feedback during your hardware product development stages, while also making your target market aware that it will be available to them soon.
How can a product development firm help me?
A product development firm should be your partner in this startup journey. Having a great product idea is exciting — executing that idea though can be a bit tricky since the road to product commercialization to fraught with obstacles. Often, startup founders turn to a product development firm to help make their idea a reality.
Don’t let the notion that hardware is hard stop you from pursuing your dream of building a product and launching your startup. With the right information and secure partnerships, successful hardware product development is possible and the time to start is now.
Have any additional questions about hardware product development? We can help. Please send us an email at info@3d-innovations.com
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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.
Subscribe to the 3D Innovations newsletter on our Facebook page!
Connect with us on Twitter, Facebook & LinkedIn today.
Intellectual Property Protection During Manufacturing
Domestic Manufacturing
When it comes to manufacturing your product in the U.S. there are many benefits, such as: ease of access, clear communication, fast fulfillment, reduced shipping fees and IP security.
When you hold a patent in the United States and decide to also manufacture here, you are guaranteed a certain level of security that your startup’s IP won’t be stolen. However, if for some reason this security breaks down, you have legal recourse for the damages.
International Manufacturing
When it comes to manufacturing your product abroad there are certain advantages that can make monetary sense for your startup: reduced costs, high-volume capacity and increased manufacturer partner options. However, IP protection is not one of the benefits.
If your invention is protected in the U.S. with a patent, trademark or copyright, these protections are not guaranteed overseas. Patenting an invention in the U.S. is not necessarily quick and it can be costly—the same goes for international patents. Often startups don’t have the funds to allocate to international patent protection. However, there are other ways to protect your IP in a foreign market.
A well written and carefully constructed non-disclosure agreement (NDA) can protect IP from the onset. Clauses covering IP security can be included to establish clear ownership.
Restricting the number of individuals that have access to your product’s IP and conducting background checks on key personnel can help keep your IP safeguarded. Encrypting all digital files and communication that contain IP is another measure you can take to protect it.
You can transfer some of your IP risk by acquiring insurance. Intellectual Property Insurance typically protects against the significant legal costs that will need to be paid if an organization pursues its IP claims through the court system. It can cover both enforcing and defending claims. (Source: Trade Ready)
As President Lincoln once remarked, the patent system adds “the fuel of interest to the fire of genius.” IP rights, which include patents, trademarks, trade secrets and copyrights play an essential role in monetizing innovation. (Inc.)
Related articles of interest:
Have additional IP and manufacturing related questions? Send us an email at info@3d-innovations.com
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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.
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A ‘Startup Mindset’ is Advantageous
Key Elements of a Startup Mindset
Problem Solving Skills
Does uncertainty motivate you? Do you like to find creative solutions to a problem? Entrepreneurs look at uncertainty as though they have control of their future. They understand the problem they are facing and take control of solving it on their terms. Often this trait can come across as unshakable confidence. Solving a tough problem to them means they are in control of their future.
Healthy Curiosity
Children and students are great at asking ‘why?’, but as adults our constant curiosity can slowly diminish. The fear of the unknown can cause us to look for certainty in all situations. With a startup mindset our curiosity is reinvigorated. This mindset allows us to constantly ask questions and ultimately shake up entire industries by developing revolutionary ideas and businesses.
Upend the Status Quo
“That is just the way things are done” does not work with a startup mindset. Established wisdom does not mean that is how it must be done going forward. “Disruptive success comes from thinking in a different way than others have done, not just from following in their footsteps.” (Brainscape)
Take Risks
Starting a business is a risk—it is both a financial and time commitment risk. People with a startup mindset look at risk as an opportunity to create something bigger than themselves. No business is guaranteed success, and in many cases, failure is more likely. However, the challenge of launching and scaling a business is a risk worth taking for those with the right mindset.
Learn from Mistakes
Mistakes are part of being human, it is how we learn from them that sets us apart. Roadblocks during product development, manufacturing and product launches are all normal. How we decide to tackle these roadblocks is what matters. As we have all heard time and again, often we can learn more from failure than we can from success.
These are five elements of a startup mindset that you can take with you into any school, career or startup. The flexible, fast-moving and curiosity-driven mindset of the startup world can transform your approach to every aspect of your daily life.
Resources
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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.
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