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Once you have developed your product idea as far as you can on your own, it’s time to meet with a product development firm—but how do you prepare for such a meeting? Below are a few suggestions on how you can prepare for your first meeting with a product development firm and/or product designer.
Whether you are able to draw your idea on paper or make a homemade prototype, bring a visual reference for your product idea. This will ensure that you and the product designer are on the same page from the get-go. (We have seen everything from napkin sketches to homemade prototypes, so don’t feel pressure to make a perfect prototype for the meeting).
What is the product’s functionality? By listing out the functional aspects of your product you are clarifying its goal and also preparing yourself with the information you need for a patent filing.
Become familiar with the patent process and decide whether or not you are interested in filing a patent for your invention—design or utility patent. This step does not have to be complete by the time of your meeting—product development firms can actually help you develop the design documentation.
If you have a co-founder or someone else helping you develop your idea, bring them to the meeting. They will be able to ask their own questions and provide additional answers to the product designer’s questions. Having all decision makers present for the initial meeting, as well as all subsequent meetings, is always a good idea to help speed the product development process along.
This seems simple enough, but in the excitement of the initial meeting you may forget to ask some questions that you need answered—writing them down will ensure that you remind yourself to ask them.
Bringing an idea to life takes both time and tenacity. Get the development of your product off on the right foot by making your first meeting count.
Have additional product development questions? Please e-mail them to us at email@example.com
3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.
Early-stage hardware startups are faced with complex challenges, a flurry of information and questions, many questions. To sum it up, hardware is messy. However, with technological advances and a shift in barriers to entry, hardware has never been easier than it is today. Technology is enhancing the ability for fast experimentation, prototype development and manufacturing. Years ago these steps in themselves took months, today 3D printing along with a plethora of other advancements means that you can test designs and prototype in days or weeks. So what exactly makes hardware complex?
While hardware is easier today than any other time in history, finding product-market fit remains as tricky as ever. Whether you have a market in mind and are building a product to solve a problem, or you have a product and are trying to find your customer base—product-market fit is hard. It is one thing to design a beautiful product with flawless functionality, and quite another to rally a strong customer support base around this product.
This is where your support network comes into play. Form a core group of supporters willing to not only share your product, but to actively advocate for it. You want supporters that can provide quality feedback, engage with you on an on-going basis and that are eager to share your product with their own network.
New tools, new filament and updated components are always being released. You could spend months researching all of the ‘latest and greatest’. Instead of spending countless hours in front of the computer researching all of the ways to build a prototype, get your hands dirty. Find the components you need to build a prototype and get to it. Once you have this version in hand, switch gears and focus your attention on a functional prototype. Your first prototype will be able to explain your idea, while your functional prototype will be able to showcase a working model of your product.
Don’t be afraid to get out there are interview the big players in the industry you are trying to break-in to. These businesses have been in the industry much longer than you have and can share customer insights with you—such as, what customers will actually buy and at what quantity.
Build connections with industry contacts, other hardware startups, product development experts and others in the (growing) hardware community. These contacts will be able to help answer questions, act as a sounding board for your ideas and give you the encouragement you need to forge ahead when things get tough. “Surround yourself with people that reflect who you want to be and how you want to feel, energies are contagious.” (Rachel Wolchin, Author)
Hardware is complex, messy and perfectly wonderful. Take your idea and pursue it.
Need assistance with your hardware product? Contact us! Email us at firstname.lastname@example.org or give us a call at 808.722.8667. We look forward to talking with you!
3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.
As the popularity of crowdfunding has grown, hardware startup entrepreneurs in particular have found success tapping into ‘the crowd’ and moving their products from concept to shelves. A successful crowdfunding campaign begins with one key component: planning. Start planning and preparing for your campaign months in advance so that when it is time to go live, you have a well-polished campaign that highlights your brilliant product.
If you are ready to tap into the power of ‘the crowd’ below are four essential items that can’t be overlooked:
A functional prototype is necessary when you are trying to get people excited about a new product. While people can indeed envision a product from a great description, there is no substitute for the actual thing. This prototype not only shows potential investors what your product can do, it is also necessary for the marketing material on your crowdfunding page.
Our second point correlates directly with the previous one, you can’t have an exciting video unless you have a functional prototype. The video portion of your page is where you let your product shine. The more descriptive and creative your video is, the more people are going to get truly excited to contribute to your campaign.
Don’t wait for your crowdfunding page to go live before you start connecting with your customer base—this is too late. Connect early-on with potential customers to help build anticipation for your product and campaign. This is the time where you tap into your connections to form key partnerships. Do you know any industry influencers? If so, connect with them and work on forming a partnership in which they will be willing to help share your campaign with their connections. Remember, crowdfunding is all about tapping into ‘the crowd’, so the more people that see your campaign the better your chances are for success.
Let your creativity run wild! This includes all videos, photos and text; make your content unique and memorable. Also don’t forget to include the “ask” in your pitch. This piece is often overlooked so the message gets lost. A clear and concise “ask”, coupled with a creative campaign means that you are on your way to crowdfunding success.
Setting up your crowdfunding campaign will take planning and hard work, but remember that it is also supposed to be fun. Show potential backers the fun side of your product and your team.
3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.
When it comes to product design, the notion that you need to go big from the onset is a fallacy—to build a successful product, start by thinking small and simple. Your product should not only be visually appealing, but it should also have a distinct look and purposeful design. Too much design “clutter” will impede functionality and turn customers away.
Here are a few thoughts on how a small start can ultimately lead to major product innovation.
Small Idea. Each idea starts out small, and from there, slowly begins to morph into something much larger than itself. Maybe your idea is based on making an existing product better or possibly it’s for a customer base that has an unmet need—either way, your idea starts small and gets larger the more you evaluate it to see if it’s truly viable. From this small idea, a startup is born.
Simple Design. Product design doesn’t have to be complicated or cumbersome. The most successful products out there have a distinct purpose and don’t let unnecessary features confuse the design. If there is one company that has built an empire on the notion of simple design it is Apple. Streamlining design and reducing complexity is a trademark of Apple products. Granted a startup won’t have the seemingly endless resources or hundreds of product designers that Apple does, however it can imitate one major aspect of its success, simple design.
Focusing on a simple product design doesn’t mean that your product has to be featureless or boring; instead, it aims to be methodical and purposeful. Ask yourself what features are absolutely necessary for the functionality of your product and start there. Going forward, every iteration of your product should focus on ways to streamline your design while enhancing the overall customer experience. Ask yourself, “What can we take away to build a better product?”
Big Innovation. Innovation is a result of the previous two points blended together—small ideas and a simple design lead to breakthroughs. Innovation is about doing more with less. Instead of focusing on what you can do to design your product to be an instant success (which in itself is extremely rare), ask “What’s the smallest change we could make in our product?” This small change might just lead to the big breakthrough you are longing for.
It is always tempting to try and capture a grand solution in one leap. While that can happen, far more often the most innovative products are constructed from small ideas, simple designs and perseverance.
Building a hardware startup is not for the faint of heart. In an ideal world, we would be able to eliminate all risk and guarantee ourselves success—since that isn’t possible, the next best thing is to find ways to reduce risk as you develop and bring your product to market. By reducing risk in a number of areas you are increasing your chances for success. Below are a few ideas on how to reduce risk for your hardware startup.
Developing and building a prototype proves that you can construct and deliver a finished product with the capabilities you want in your product, while staying on budget. A prototype is a baseline for your team and lets you work out any issues early in the design process. During prototype development you will also be able to assess if there are alternate and more efficient ways of building your product—thus, saving both time and money.
Along with prototype development, you want to start the DFM (design for manufacturability) process immediately. This means that you are developing your product to best fit manufacturers’ capabilities and requirements. It can be a costly mistake to build a product with the mindset that a manufacturer will just be able to deliver what you provide them—this is almost never the case. To avoid the (costly) risk of having to redesign your product, start the DFM process congruently with prototype development.
While you will have an engineering partner working on the development of your hardware product, it is always a good idea to get another set of eyes to review the design. Large corporations have multiple engineers review products to verify the design and provide valuable feedback, before manufacturing begins. A hardware startup doesn’t have the budget of a large corporation, but it can emulate this valuable business practice to reduce risk.
Start building your audience and defining your target market early in the product development cycle. Your target market will be able to provide you with design feedback from a customer point-of-view and also help build interest in your brand. If you wait to connect with your audience until after you launch, you have done your startup a disservice by not building excitement early on and gaining market traction. When you build a rapport with your target market before your product launch, you will have customers ready to buy your product as soon as it’s available.
Building a hardware startup can be challenging; however, with some foresight you can greatly minimize risk while increasing your chance for success.
“Failure should be our teacher, not our undertaker. Failure is delay, not defeat. It is a temporary detour, not a dead end. Failure is something we can avoid only by saying nothing, doing nothing, and being nothing.” – Denis Waitley
Building a hardware startup is hard work, and the road to success is often dotted with moments of failure, however these moments of adversity make you stronger as an entrepreneur. We tend to perceive failure as more public than success, and try our best to avoid it so as not to be embarrassed. The simple truth is—no great success was ever achieved without failure. So in order to succeed in the world of hardware startups, you must first understand that failure is just a stepping stone to greatness. Below are three common failures experienced by hardware startups, and ideas on how to overcome these obstacles.
The fact is that hardware startups are costly. Between product development and manufacturing, costs can add up quickly. While some entrepreneurs are able to bootstrap and fund the business themselves, more often than not, hardware entrepreneurs need to seek outside funding to help launch their product. If you are having trouble with funding, here are a few points to consider:
The main reason your target market will lack interest is because the product is not meeting their needs. You need to first define what the target market wants out of your product and then structure the foundation of your product around these desires. If you begin to build your audience while your product is still being developed, you will have people ready and eager to buy your product when it is available for sale.
As a hardware startup, manufacturing is going to be your single biggest expense. Keeping costs low while your product is new to the market will help you reduce your risks and stay out of the red.
Failure is not permanent and it does not have to be the end. While no one enjoys failing, it is a chance to learn, grow and refocus your energy.
Each stage of launching a hardware startup comes with its own set of challenges. While the challenges are unique for each business and each industry, below are the top three universal challenges we have seen arise time and again.
As you read through the two lists, you will notice a theme developing between the stages. During the launch phase, the challenges tend to focus on the startup founder and business acumen. As the hardware startup scales though, the challenges tend to focus more on the manufacturing side of the business. This is why the importance of finding the right manufacturing partner for your startup from the get-go cannot be stressed enough.
By now we have all heard the saying, “hardware is hard” — however, with proper planning and experts by your side, launching your hardware startup doesn’t have to be impossible.
Have questions about launching or scaling your startup? Send them our way, info@3d-innovations.
Most entrepreneurs start out hitting the ground running and want to take their idea, build upon it, and scale it quickly; however, scaling hardware startups come with unique sets of challenges to consider. Growing any business has inherent obstacles and the basics must be considered, such as: funding, talent and competition—hardware startups also need to take into account additional vital aspects, such as: sourcing, manufacturing and intellectual property. Scaling is a tricky task—scale too quickly and you can get in over your head, scale too slowly and you risk losing momentum and opportunities. Below are some common pitfalls to avoid when scaling your hardware startup.
When you are growing a company it is imperative that you keep your current customers happy. These are the customers that have made it possible for you to scale your business in the first place and you don’t want to let them down with poor customer service now. It is also extremely easy to start to get “sloppy” as you introduce new product versions or product lines, and these errors will whittle away at your customer retention. The core elements of a successful business are customers and products, so even in times of growth, both should be at the front of your mind.
Manufacturing can be the Achilles heel for hardware startups. One misstep in the vetting process or in contract development with a manufacturer and your business can sink. If you don’t have experience going through the contract manufacturing sourcing process, it is critical to find advisors or consultants that have. You are going to want to embrace competition and have multiple manufacturers bidding on your project. Your meetings with manufacturers are as much about pitching to them to get them excited about your project, as it is about doing your due diligence on their facilities and experience.
At the beginning, your hardware startup will have one goal in mind: To successfully develop a product and get it onto store shelves. All team members will work towards this single goal on a daily basis. As you begin scale, your strategy and goals will transform, change and multiply. The fluidity of your new goals can make it hard for founders to take their mindset from that of laser-focused product development to business high-level. As your list of goals begins to grow, your strategy will shift to taking the top three or four-high level goals and focus teams accordingly.
Scaling a business is rewarding. Taking the time now to plan and prepare for sustainable growth will serve your startup well.
3D INNOVATIONS CASE STUDY
The challenge: Develop a hands-free GoPro mount accessory.
Our 3D Innovations team worked closely with a group of young entrepreneurs during Startup Weekend Honolulu 2015 in the product design and development of a hands-free GoPro mount accessory. With only 54 hours to develop and prototype the idea, time was of the essence.
The initial concept was to develop a clip that would attach a Go Pro camera to the front of your hat for hands free video action shots. Using our 3D Design process, we were able to take the initial idea and develop a functional design. Numerous factors needed to be accounted for throughout the product design phase—size, weight and materials. 3D Printing technology was utilized to accommodate the rapid product development cycle. Several versions of the prototype were produced in a short period of time, which allowed the team to test and conduct customer validation studies.
With the final design, this accessory can now replace over a dozen mounts for GoPros, iPhones, audio recorders and lights. The easy to use and compact hands-free mount design makes it easy to take along on your next adventure.
Using our 3D Design and 3D Printing process, we were able to save over $4,000 in prototyping costs while reducing the development time from weeks or months to just days. The utilization of 3D printing technology led to significant cost savings, which allowed the team to develop several versions that were validated through the customer discovery process and led to the final production-ready design.
Results: Designed and developed a functional prototype in 54 hours.
“Working with 3D Innovations allowed us to turn our concept into a prototype and help win the 2015 Startup Weekend Honolulu event. With the assistance from 3D Innovations, we have a concept that can be brought to life through crowdfunding sites such as Kickstarter. This will help us raise the necessary funds to mass produce this product.”
Finding the right product development partner to assist you as you take an idea from concept to product is a major undertaking—and can often be the difference between success and failure. Product development is a collaborative endeavor, and you want to have a team that is able to clearly communicate, develop and deliver your product on time and on budget.
Here are the five key questions that you need to ask while searching for the right product development company.
It’s crucial to be able to clearly define the goals of the engagement early-on. Many times entrepreneurs will need to set these goals before talking with product development firms, so that they are in a better position when asking for, and comparing, proposals. Depending on the scope of the project, a firm might ask the client to engage in a preliminary “discovery” phase to gather all baseline requirements before submitting a formal proposal. This “discovery” phase is most often used when there is extensive research or testing involved.
Are you looking for a partner that has experience in a particular field, a specialty or quick turnaround? Lay out the characteristics of your ideal firm and begin your search with this criteria in mind. Be cognizant of the fact that you may not find a firm that meets all of your criteria perfectly. It is best to approach companies that are suited to projects your size—a firm with 500 employees might not be an ideal match for an entrepreneur with a $30,000 budget.
There is no doubt that the product development path is fraught with obstacles and challenges. A firm that is able to be flexible will serve you well. Flexibility is important for a number of reasons—scope-of-work, design and deadline changes occur frequently and you don’t want each change to be a “battle” between you and the firm.
A common understanding of deliverables is necessary to demonstrate results. A lack of agreement on deliverable from the onset is a big factor in dissatisfaction from both parties. Without set deliverables, debates about quality and expectations are bound to happen—which leads to frustration and wasted time.
For example: Is a prototype a required deliverable? If so, do you need it to be a proof-of-concept, or a functional model? Going into details such as this will help clarify deliverables for both parties.
Breaking larger projects into phases is common and payments can be contingent on the phase being “complete”, therefore both parties need a clear understanding of what “complete” means. This leads back to deliverables—have they been met and are both parties satisfied that they were met in a complete manner? Scheduling final review meetings are an easy way to stay on track with deliverables and to know when each phase has been completed.
The above questions will not only help you find a product development partner, but will set the foundation for a successful, productive and profitable relationship. In the end, you want to get your idea off the drawing board and into the marketplace on time and on budget.
*If you are searching for a product development partner for your next project, contact us at email@example.com
Startup Connector is a Manufacturing Accelerator helping companies commercialize—turning ideas into products.