Rushing through the product development phase can be tempting because all hardware startups want to launch as soon as possible, however one step you can’t afford to skip is that of building a functional prototype. Building a prototype does take time, but in the end, the amount of time and money it will save you makes up for the extra couple weeks. If you find yourself on the fence about creating a prototype, here are a few facts to consider.
Why prototype my idea?
Refine your design. While a product idea might look great on paper or when speaking about it, the actual design might need to be reworked. Your design needs to be functional and manufacturable, and a prototype can make sure that both of these requirements are met. There is no better time to work out the “bugs” than at this stage, when changes are still inexpensive and easily made.
Gather market feedback. Get your functional prototype into the hands of your target market. Asking customers to imagine a product can be quite a challenge and the feedback you receive will not be all that beneficial. On the other hand, presenting this group with a prototype lets them touch your idea and get a real feel for the product and its functionality. With accurate market feedback you will be in a better position when it comes to finalizing the design and launching your product.
Rally financial support. Are you planning on reaching out to VCs or crowdfunding your product? If so, a functional prototype is a must. VCs want to see that you can deliver an actual product and are ready to move into manufacturing. Crowdfunding campaigns are much more successful when they can demonstrate functionality with a prototype.
File a patent. Obtaining a patent is a way to secure your intellectual property and in doing so there are many documents that need to be filed. Having a prototype will make technical drawings easier and you will be better able to describe your product in the USPTO application.
While there are many more reasons to build a prototype, these four stand out because of the real financial impact they have on your startup. When it comes time to launch your product, you want to be confident and prepared for what lies ahead.
Ready to take the leap into prototype development? We can help! Contact us at firstname.lastname@example.org to get started.
3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.
Startup Connector is a Manufacturing Accelerator helping companies commercialize—turning ideas into products.