Ideally, marketing your hardware product should come before your product launch. You want to find and connect with your target market as early as possible. “Early” often means before your product design is even finalized. Building this relationship early-on is beneficial for both your product design and product launch.
Below are three reasons why you should be thinking about marketing throughout the early stages of product development.
Receive Customer Feedback
Feedback is critical during product development. You aren’t going to know if you are on the right track without feedback from your target market; thus, you are going to want people in your target market to test your product (not just family and friends). It is helpful to get feedback that is both honest and actionable.
By creating an inexpensive prototype and gathering feedback from it, you will be in a much better position as you build your product. This feedback loop is important until the final design is ready.
Build a Community
Around every successful product is a community rallying around it. In today’s global competitive marketplace, having a strong network and community interested in your product cannot be overlooked or overstated. A community will share your product launch information, help you create a buzz and end up being your first customers.
Crowdfunding has grown to be extremely popular because of the sense of community it gives hardware startup founders. Using a crowdfunding campaign for your startup lets you build this community before you even have a product ready to be shipped. While crowdfunding does have its drawbacks, its ability to build a community and rally support is a primary benefit for your hardware product.
Create a Buzz
Have you ever found yourself on a website that said something along the lines of, “Launching soon! Join our mailing list to be the first to know about our launch”? We all have the desire to be the “first to know” and inevitably add our email to the mailing list. This is an example of a startup building their community and creating a buzz. Creating a buzz gives customers a sneak peek about what’s to come and builds that sense of anticipation.
When you use customer feedback early-on, you start to create a buzz with your product testers. From there you want to build on this interest and loyalty. Social media is a great way to start creating a buzz for your product.
Thinking about your marketing strategy early-on, and developing a marketing plan, will help ensure that you have a supportive community by the time you launch your product.
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3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.