We don’t often like to disappoint our hardware startup friends, in fact our entire business is built around making our clients happy by exceeding expectations. When it comes to the secret of hardware startup success, however, we don’t have some profound hidden away piece knowledge to impart upon you, in fact, we bet this secret is something that you have heard at least a hundred times. Maybe you jotted down a quick reference note for it or maybe it went in one ear and out the other. This secret gets thrown around in conversations and presentations, but it is not always given the respect it deserves or the attention it needs. The secret we are referring to is “find a solution to a common problem experienced by many”.
We bet you just read that sentence and thought to yourself, “Yes, I have definitely heard that before”. The thing about the secret to startup success, is that it is not a secret at all. We work with countless hardware entrepreneurs that have an abundance of product ideas, and often one of our first pieces of advice comes in the form of two questions, “What problem are you solving?” and “What segment of the population faces this problem regularly?” The answers to these questions can help determine if your product idea is poised for success.
If you are currently mulling a product idea around in your head and deciding if it is worthy to pursue, ask yourself the following three questions.
Do you personally experience this issue?
If you are personally experiencing this issue, there is a good chance that others are as well. Casually ask friends and family if they notice this problem and if they have ever thought of a solution to it. You might be surprised at how many people experience this issue, but have probably just decided that “this is the way it is” and haven’t given any real thought to a solution.
Can you act quickly?
The thing with startups, is that they can, on average, act quickly and pivot just as fast. Large corporations undoubtedly have the funds, but moving fast is not something they can do. So are you in a position in which you can quickly and efficiently design a solution and launch it into the marketplace? Moving fast gives you a head start, and often, it is before the big industry players even notice the problem.
Do you have the right skills to succeed?
Do you have the skillset necessary to act quickly? Think about your network, do you know others that can help or offer advice as you get going? Keep in mind that no one has all the skills necessary to succeed. This is what teams and product development partnerships are for. Understanding your skills and limitations will help you know where you need assistance and where you can take on a majority of the responsibilities.
Have additional questions about developing and launching a product into the marketplace? We are happy to help! Send us an email at firstname.lastname@example.org
3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.