Five Product Development Pitfalls to Avoid

The hardware startup landscape is riddled with product development challenges and barriers, and as an entrepreneur your job is to make sure that you are well equipped to handle whatever comes your way. This by no means is saying that you must have all of the answers—no one is an expert at everything—it is saying that you need to surround yourself with people of differing skill sets to help you along the way.

Below are five common product development pitfalls to avoid as you prepare to develop and launch your product.

costsPoor planning. “Failing to plan, is planning to fail.” Managing your risk and proper product development planning are two ways to overcome this common pitfall. Without a plan in place you leave the door open to errors and derailment. Though plans can—and do—change having one in place is a good way to minimize risk and reduce your time-to-market.

IP Risk. A survey of the IP landscape for your specific product/industry can greatly reduce this risk. Patent attorneys and engineers work together to make sure that your idea is not already patented and that there is ample room to innovate.

Market Risk. While you might find your product to be useful, is there a customer base for it? Are there other people out there who would purchase this product? Assessing the market risk is done through market research. Find your target market and work with them to gauge their needs and build a product that works for them.

Cost Risk. Can you make a profit? You want to be sure that your design is both effective and efficient. Minimizing your costs from the onset is the best way to combat this pitfall. The manufacturing phase of product development is where many entrepreneurs face this challenge. Research manufacturers and find one that has experience manufacturing a product similar to yours—chances are if they have experience, there will be fewer (costly) errors.

Competitive Risk. Work with professionals and team members that have experience navigating your industry. The experience they bring to your startup is invaluable and will help you get to market much faster, thus reducing your competitive risk.

Developing a product and launching a startup is a great adventure. Starting the process prepared and aware of these common pitfalls will undoubtedly help you throughout your entire product development and product launch journey.

Do you have further questions about the product development process? We would love to help! Send them our way,


3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.

Startup Connector is a Manufacturing Accelerator helping companies commercialize—turning ideas into products.

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May 2024

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