What does “design” mean to you?

Design is the search for a magical balance between business and art; art and craft; intuition and reason; concept and detail; playfulness and formality; client and designer; designer and printer; and printer and public.” -Valerie Pettis

Design is incorporated into every product we use every single day of our lives.

When people often think of design the first thing that comes to mind are graphic designers or fashion designers, but when you use design as a verb it reaches a much larger audience; such as “A child designing a rocket ship” or “He is designing airplane” — these people would say that “I’m designing a new solution or answer for something”. These people could be called designers, engineers, entrepreneurs…the list goes on.

What design means to us: As a company that specializes in design, we understand the importance of good design. Yes we are designers, but we also consider ourselves innovators; design to us is innovation. Entrepreneurs often come to us with great product ideas and they communicate them through drawings and words, but having a person that can translate this (into a 3D CAD file for instance) takes a designer that can think outside of the box and innovate. Entrepreneurs are not coming up with ideas for products that are already available, they are coming up with new ideas; and building their vision using digital technology takes a special skill set. We really love this quote by Brenda Laurel, “A design isn’t finished until somebody is using it“.

In a way we are all designers, we just specializes in different mediums. So tell us, what does design mean to you?

1 Comment. Leave new

Anthony Haynes
July 22, 2013 8:07 PM

Three things. As a book publisher it means (1) the internal (text) design of a book and (2) the cover design. It also means (3) the design of documents and marketing material. When I think of using design to compete in business, those three come to mind first.

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