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Coming up with a product idea is exhilarating—knowing that you have an idea that will help not only yourself, but an entire segment of the population, is the very definition of exciting. So now you have an idea, but you aren’t exactly sure what to do next. Below we have gathered helpful advice and insight into the next stages of your product development journey.
It is a common misconception that building a hardware startup is a straightforward and linear process: Find a Problem—Design a Solution—Sell the Product—Make Money. In theory this is how it should work, however in actuality, this process is more of a maze with twists and turns on your way to success.
Each product and each startup will face their own challenges on the way to market; by preparing yourself for any hiccups you encounter along the way, you will be in a much better position to successfully navigate them.
Navigating the world of intellectual property is challenging for seasoned entrepreneurs, and even more stressful when you are working on designing and launching your very first product. Intellectual property (IP) is often moved to the bottom of the priority list because it is full of unknowns. When is the right time to file? Do I need a design patent? Is a trademark necessary?
With the spread of technology and globalization, a solid intellectual property strategy has never been more critical. Copycat products are popping up at an alarming rate—which is bad for business and dangerous for consumers. Having a strong intellectual property strategy early-on or having the patent process started, is a great way to protect your invention, attract or solidify partnerships and secure funding.
The Design Hierarchy of Needs is a good starting point during the product development process. As an entrepreneur, you can look at your product, or product idea, through this lens and determine where your product excels, and which areas need a little more help before your product design is finalized.
We can all learn from failure, we can even learn from other startup’s failures. Making yourself aware of the challenges associated with building and launching a product, you are more likely to make educated decisions that allow you to avoid failure altogether.
Diving into the product development process is an exciting time for an entrepreneur. With the right knowledge and information, you are setting yourself and your startup for success.
We would also suggest you check out these additional blog posts:
Have additional questions about developing your product idea and want to talk to an expert? Send us an email with your questions to email@example.com
3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.
Recently Pacific Business News sat down with our client, Shawn Santos, inventor of FOG Safe Drain Guards to talk about the product development process and launching his idea. FOG Safe Drain Guards are a way to responsibly dispose of fats, oils and grease after cooking a meal, instead of rinsing these harmful contaminants down the kitchen sink. Once the fat, oil and grease has cooled in your cooking pan, you simply pour the contents into the FOG Safe Drain Guard and wait one minute while the drain guard absorbs the FOG, then you dispose of the entire drain guard into the trash. No drips, no mess.
We have had the pleasure of working with FOG Safe from the beginning. We have assisted with designs, prototyping, patents, manufacturing and distribution. Below are excerpts from the Pacific Business News article that discuss our product development assistance (read the full article here).
We had several stages of printing for prototyping. I worked with a local product development company, 3D Innovations, through the process. He had resources for using the [3D] printer, so after coming up with designs and going through the process, the finished product is very different than the original idea.
3D Innovations assisted with sourcing and manufacturing. We looked at several locations, we tried the U.S., and eventually we went overseas. We looked at a lot of paper pulp manufacturers and settled on doing it in China. In order for the product to work and relieve the problem, its gotta be worth it for the consumer. People are not going to want to spend a lot, so we needed to keep the cost down as much as possible.
Then there was the whole tooling process, which is preparing the molds — it’s another upfront cost that comes right out of pocket. We have to provide the schematics for the tooling, and once we approve it it’s all on us, we pay that amount even if that mold doesn’t work, so it’s a bit of a gamble. So we have to be 100 percent, and that’s where the 3D printing comes in. We do the printing, and the manufacturer uses those to make the mold.
I have five issued patents. It started with getting a patent attorney and doing a patent search. The hope is that whatever they find is different enough in design, and we felt it was worth the try and we were different.
For my first patent to get issued was well over 24 months, probably closer to 30 months. After that, there were deviations of the design. One of the challenges of an inventor is that you can’t come up with a single design, there needs to be variations, because someone can easily copy off of your original design work. And the patent office is very particular, you can’t be broad, you have to be very specific on a type of design. You can’t just think in one dimension, you have to think about how this can be manipulated and changed. It’s a collaboration between the engineer, myself and my attorney, everyone having input.
Interested in learning more about our product development process? Send us an email at firstname.lastname@example.org
3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.
We are sharing product case studies over on the 3D Innovations website. Within these case studies you will see the type of projects we have partnered on and how customers have leveraged our design and manufacturing expertise to reduce time to market. (Note: This is a small sample of our client projects, as many projects are required to stay confidential.)
The case studies on our website are from a range of industries. Below you can see some of the industries we support and have experience working with.
Developing ideas from concept to product is where our expertise shines. With a knowledgeable team, we help bring products from initial concept to store shelves.
3D Innovations provides product development services assisting companies with all stages of development. Our suite of services includes product design/engineering, prototyping, 3D Printing, additive manufacturing, supply chain management, packaging design, and production manufacturing sourcing. Using our experience in Design for Manufacturing (DFM) processes, we develop custom solutions for clients that accelerate their commercialization activities.
We provide 3D Printing and Rapid Prototyping services to quickly validate designs and make improvements for production manufacturing. Experience the benefits of 3D Design and see how 3D Innovations can develop innovative solutions to engineer, design, and manufacture your product.
Interested in learning more about our product development process? Send us an email at email@example.com or give us a call 1.808.722.8667 so that we can schedule a meeting to talk about your project’s individual needs and requirements.
3D Innovations is a Product Development Company – from the 3D Design to a fully functional 3D Prototype & Product.
Taking the leap into manufacturing is a big milestone for a startup. Once you start to search for a manufacturing partner, suddenly it all seems real. Manufacturing is not cheap, and one misstep here can severely hurt or completely crush your business. Finding the right manufacturer is not easy, but with proper planning and research, it can be done. Below are four tips to keep in mind as you research potential partners.
Start your search for a manufacturer that has experience in the industry your product is entering. For instance, if you are manufacturing a baby spoon find a manufacturer that has a great deal of experience in the baby product consumer market segment. Having a manufacturing partner that is knowledgeable about the industry you are entering means that they will be up-to-date with best practices, safety standards, and will have the ability to offer helpful insight.
Not all manufacturers will be able to scale with your business. As your startup grows, the number of units you need will increase as well. Your initial manufacturing partner might be great at prototypes and low volumes, but higher volumes may pose a problem. Minimize production delays, by meeting with other potential manufacturing partners that are able to adequately meet higher volume needs. You don’t have to stick with just one manufacturer.
Depending on your product, one manufacturing strategy is to have multiple open partnerships with manufacturers. Your once very attentive and grateful manufacturer might put you on the back burner when a bigger customer comes along. A vendor list with manufacturers you can utilize or bounce between is a good idea. This keeps pricing between them competitive and the diversification minimizes your business risk.
Your manufacturer is critical to your business, so open communication is mandatory. It is imperative that you know them, and trust them, before working with them. This is true whether you are manufacturing close to home or in another country. Phone calls and emails are great, but a visit to their location is highly recommended. Visiting the facility lets you meet the factory workers and see the facility. You want to feel comfortable that your product is in the right hands, and an on-site visit will do just this.
Don’t forget to check their references. Make those phone calls and get your questions answered by people who have experience with this potential manufacturer.
Now here is what your future manufacturer wants you to know.
Have additional questions about manufacturing your product? We can help. Send us an email with your questions to firstname.lastname@example.org
As Terry Wohler’s put it best, this is the year of metal 3D printing. At trade shows globally, metal 3D printing has been a main focus for both speakers and attendees. 3D printing with plastics has advanced to the point where individuals can purchase a small, affordable and pretty compact desktop printer for their home and get to printing out their designs almost immediately. 3D printing with metals is not to this point yet, the current methods are not that simple or affordable. However, metal 3D printing is making strides this year and below we have gathered a few of the notable developments in this small, yet quickly growing, market segment.
Today, 3D printing is a very small part of the metals industry, but it is growing rapidly and this market is expected to be worth as much as $10 billion by 2030 to 2035. Already, a number of healthcare and aerospace companies have adopted the technology. Some are running pilots to see how 3D metal printing can contribute to their operations while others are using 3D printers to produce metal prototypes in-house. (McKinsey & Company)
Tech giant HP Inc on Monday, October 10th, launched the worlds most advanced 3D printing technology for the mass manufacturing of production-grade metal parts.
Called HP Metal Jet, the technology is up to 50 times more productive — delivering low-cost, high-quality mechanically functional parts for the auto, industrial and medical industries to begin with. (Machinery)
Jan Schroers, Professor of Mechanical Engineering and Materials Science at Yale University and Desktop Metal, Inc., in Burlington, Massachusetts, USA and colleagues think they’re onto a simpler way of additively manufacturing metal using bulk metallic glasses (BMGs). These can be continuously softened when heated and have a “super-cooled liquid region in their thermodynamic profile”.
“We have shown theoretically in this work that we can use a range of other bulk metallic glasses and are working on making the process more practical- and commercially-usable to make 3D printing of metals as easy and practical as the 3D printing of thermoplastics,” said Schroers. (All 3DP)
Many new metal technologies have already been announced this year, and there are even more on the way. If you’re thinking about investing in a very high cost metal 3D printer today, it might be wise to wait a couple years. The market is moving so fast that any equipment purchased today might be obsolete in only a few years. (Fabbaloo)
The metal 3D printing industry is on the rise. Manufacturers, businesses and researchers are working hard to push the technology forward. While it won’t eliminate the needed for traditional manufacturing methods, it will be one very powerful tool in your toolkit when it comes to manufacturing.
When it comes to designing consumer products, the best approach is to consider your end-user throughout the entire design process—which is commonly referred to as “Human-Centered Design”. This means that you are focusing on the problem that your audience is facing and designing a streamlined solution. While additional features might be great marketing tools, most often than not less is more, the more streamlined your product and the more it addresses their current need, the better.
Famed design firm, IDEO, first coined the term, “Human-Centered Design” and have been using this approach to design many recognizable products, such as: the first computer mouse for Apple in 1980 and the Palm Pilot in 1998. IDEO’s main tenet is empathy for the end-user of their products. They believe that the key to figuring out what humans really want lies in doing two things:
IDEO defines human-centered design as a creative approach to problem solving that starts with people and ends with innovative solutions that are tailor made to suit their needs. In their Field Guide to Human-Centered Design IDEO states, “When you understand the people you’re trying to reach—and then design from their perspective—not only will you arrive at unexpected answers, but you’ll come up with ideas that they’ll embrace.” Below is the central philosophy of human-centered design.
Phase 1: Observation
The first phase is about observing the target audience or end-user going about the activity you are aiming to design a solution for. You are identifying patterns of behavior, pain points, and places where users have a difficult time accomplishing a task—this is where your opportunity lies.
Phase 2: Ideation
This is the brainstorming phase. Come up with solutions to the problem you have identified. Think of solutions that directly address the needs and desires of the people you are designing for. Maybe you already have a solution in mind, but are there any other options out there as well?
Phase 3: Rapid Prototyping
This phase is to make sure that the solution you have in mind is right on target. Your prototype at this phase doesn’t need to be a finished product. You need a prototype that makes your idea tangible and allows you to gain valuable target audience feedback.
Phase 4: User Feedback
This is the most critical phase of the human-centered design process. You want to get your prototype into the hands of your target audience. Without input from your end-user, you aren’t going to really know if your product solution is on target or not.
Phase 5: Iteration
The insight collected during the user-feedback stage is now implemented and it either impacts your design, where you need to make changes, or it validates your original design.
Keep iterating, testing, and integrating user feedback until you’ve fine-tuned your solution. This may take a few rounds, but don’t get discouraged. With each iteration you’ll learn something new.
Phase 6: Implementation
At this point you have thoughtfully and carefully design a product that solves a real need for your target audience, now it is time to launch it into the marketplace.
When it comes to developing and designing your product, don’t forget the “human” aspect. To build a truly innovative product you don’t need to start with fancy technology, you can start by simply understanding people.
Have product design questions? We are happy to help! Please send us an email at email@example.com
When it comes to developing a hardware product, it is easy to get bogged down in the design details during product development. While the details certainly do matter, if you focus solely on them from the start it could spell trouble for your startup later on. Having a big picture mentality allows you to get a complete grasp on product development as well as other major decision milestones, such as: manufacturing, sales, partnerships and marketing.
Planning ahead is always a good idea when it comes to building a hardware product and launching a startup. A preliminary design plan is a good first step to help you get a firm grasp on the “big picture”. With a preliminary design you clarify budgets and timelines—which leads to better decision making as you head towards commercialization.
“A preliminary design (pre-design) focuses solely on the decisions that impact the big picture for your product. This includes your product’s cost, profit margin, performance, features, development feasibility and manufacturability. A pre-design ignores any details that don’t impact the big picture for your product. You can worry about those later. After you complete the pre-design you need to accurately estimate all of the costs required to launch your product. This includes the cost to develop, prototype, certify, scale, and most importantly the cost to manufacture your product. Knowing these costs ahead of time will allow you to plan the best strategy forward” (Predictable Designs).
By starting with a preliminary design, you will be able to focus on the big picture and the overarching goals you have established for your startup, as well as:
Take the time now to plan ahead—your startup will thank you in the end.
Have questions about your preliminary design plan? We are happy to help. Please send us an email at firstname.lastname@example.org
3D Printing is a topic that quickly captures your interest and your imagination. The idea of seemingly “printing” an object out of thin air is something that feels like it is straight out of a sci-fi movie.
While, 3D printing is taking off for businesses and industries around the world, it isn’t exactly movie magic. Just like with any other tool or instrument, you need to have background knowledge and an understanding of CAD and 3D printing technology to successfully develop and print a 3D object. If your startup is interested in exploring the technology further, we have gathered a few of our popular 3D printing blog posts and listed them below.
3D printing has been around for decades but has gained the most attention within the last five to eight years. The technology has made life easier for inventors all around the world and is making its mark on a range of industries (medical, automotive, and aviation just to name a few). Researchers are finding new and novel ways of using the technology, material selection is rapidly expanding, and a range of businesses are now developing 3D printers.
3D printing technology allows designers to quickly, easily and efficiently design and produce a product prototype for review. While prototyping is where 3D printing is most popular and widely used, the technology is beginning to mature and find its way into manufacturing for end-use parts as well.
Over time the hype around 3D printing technology has slowly diminished, and the technology is beginning to steadily mature. Firms focused on 3D printing are starting to collaborate, merge and narrow their focus. Today, the future of the technology looks considerably different than it once did. Below are three areas of growth for 3D printing technology and a sign of where the technology is heading.
As news of the latest advancement in experimental 3D printing of tissue and organ regeneration gains attention, it would be easy to believe that 3D printing in the medical field only happens in the lab. However, new equipment and medical devices are being 3D printed now in real world settings. After years of feasibility studies, 3D printing for medical equipment and prostheses is becoming reality.
3D printing technology has found its place in the business landscape. With the continued developments of the technology, it is poised to continue to grow and become even more valuable to businesses.
3D Academy, a Division of 3D Innovations specializes in developing and integrating industry technologies with STEM programs and education. 3D Academy promotes Science, Technology, Engineering, and Math (STEM) education programs that integrate 3D Technology into K–12, as well as university classrooms. Using hands-on and project-based learning strategies, we have been effective in providing students with opportunities to excel in the areas of STEM and to integrate industry applications into their learning experiences.
Throughout the year our 3D Academy hosts frequent STEM Enrichment Camps for students. Our final camp of the summer is coming up in less than a week, 3D Printing & CAD Design with Legos®. In this enrichment camp, co-hosted with Bricks4Kidz, students will learn the fundamentals of 3D Design, 3D Printing, CAD Design and Spatial Environments to create their own custom Lego design and part while learning about the various principles that integrate with Science, Technology, Engineering, and Math. Students are introduced to the world of 3D Printing, CAD Design, Engineering, and prototyping all while being in an immersive STEM learning environment.
3D Academy STEM enrichment camps are a great introduction to STEM education. No prior engineering classes or skills are required to attend a camp. We start with the fundamentals and help students build upon those.
Our STEM Enrichment Camps align with the Hawaii Public School calendar and occur during school breaks (i.e. Winter, Spring and Summer break).
If you have a student that would be interested in attending one of our STEM Enrichment camps, we share all camp details and registration information over on our 3D Academy website as well as on the 3D Innovations Facebook page. If you have questions about our STEM camps, please send us an email at email@example.com
STEM education teaches valuable life skills: problem solving, innovative thinking, teamwork, and organization skills to name a few. Read more about “The Long-Term Benefits of a STEM Education”.
Ideally, marketing your hardware product should come before your product launch. You want to find and connect with your target market as early as possible. “Early” often means before your product design is even finalized. Building this relationship early-on is beneficial for both your product design and product launch.
Below are three reasons why you should be thinking about marketing throughout the early stages of product development.
Feedback is critical during product development. You aren’t going to know if you are on the right track without feedback from your target market; thus, you are going to want people in your target market to test your product (not just family and friends). It is helpful to get feedback that is both honest and actionable.
By creating an inexpensive prototype and gathering feedback from it, you will be in a much better position as you build your product. This feedback loop is important until the final design is ready.
Around every successful product is a community rallying around it. In today’s global competitive marketplace, having a strong network and community interested in your product cannot be overlooked or overstated. A community will share your product launch information, help you create a buzz and end up being your first customers.
Crowdfunding has grown to be extremely popular because of the sense of community it gives hardware startup founders. Using a crowdfunding campaign for your startup lets you build this community before you even have a product ready to be shipped. While crowdfunding does have its drawbacks, its ability to build a community and rally support is a primary benefit for your hardware product.
Have you ever found yourself on a website that said something along the lines of, “Launching soon! Join our mailing list to be the first to know about our launch”? We all have the desire to be the “first to know” and inevitably add our email to the mailing list. This is an example of a startup building their community and creating a buzz. Creating a buzz gives customers a sneak peek about what’s to come and builds that sense of anticipation.
When you use customer feedback early-on, you start to create a buzz with your product testers. From there you want to build on this interest and loyalty. Social media is a great way to start creating a buzz for your product.
Thinking about your marketing strategy early-on, and developing a marketing plan, will help ensure that you have a supportive community by the time you launch your product.
Have additional questions about product development or marketing? We are happy to help. Please send an email to firstname.lastname@example.org